rate of conversions coming from your site, you need to think like an expert and
use special tools that enhance your power to gather and analyze data. In a
broader sense, competitor analysis (CI) is the study and analysis of data
gathered from your competitors.
before analyzing the data. These essential points are shared below:
Objectives– Before the start of any campaign, you must take some time and
list down all your objectives which you are trying to fulfill from the
campaign.
Competitors– Create a list of your brand rivals. Instead of identifying the
top 3 competitors related to your targeted keywords only, try and check the
overall traffic of the top performing sites and analyze them separately.
The next step is Observe Their Products and Services- Check out their services
thoroughly and carry out a comparative analysis what your products/services are
missing.
One of the greatest step you can take to analyze competitors is to perform SWOT
analysis. SWOT stands for:
Image credit: Wikipedia |
Identify the biggest strengths of your competitors. Factors like their social
media existence, their clients, the most linked to pages that they are having
on their site etc.
out the weakness by identifying factors which your competitor is lacking and
which you can make use of effectively.
Carry out a separate campaign to identify opportunities that you can capitalize
upon.
the threats that your competitor is facing.
What are the Types of Data that I Need to Gather?
OSE– The Open Site Explorer helps to display the domain level data related to the website. It displays the domain authority, backlinks, anchor text and social metric data.
Ahrefs– The expert link analysis tool which displays detailed link level data like number of linked domains, referring IP’s, anchor text, top pages, lost backlinks over a period of time etc.
Alexa– This site analysis tool lets you quickly identify the popularity of any domain. It displays the global site rank and local site rank in the most popular country. It also displays the audience demographics as well as the top keywords sending in the traffic to the site.
Also See: