Etsy Statistics For Buyers and Sellers

Etsy is a leading e-commerce marketplace specializing in handmade, vintage, and unique goods. With millions of active buyers, sellers, and Etsy affiliates, the platform has seen significant growth, particularly in recent years. This article explores Etsy’s key statistics, including user demographics, seller earnings, revenue growth, and market trends. These Etsy statistics are essential for e-commerce entrepreneurs, investors, and analysts looking to understand Etsy’s impact on the online marketplace sector, inclusing AI SEO for Etsy.

Below are 10 comprehensive sections, each containing 15 statistics about Etsy, followed by a summary and FAQs.

Etsy Revenue Statistics

1. Etsy generated $2.75 billion in revenue in 2023, a 7% increase from the previous year (Source: Etsy Investor Relations).
   
2. The marketplace revenue accounted for $2.13 billion, while services revenue contributed $620 million (Source: Etsy Investor Relations).
   
3. Etsy’s gross merchandise sales (GMS) reached $13.2 billion in 2023 (Source: Etsy Investor Relations).
   
4. The take rate, or percentage of GMS that Etsy keeps, was 20.8% in 2023 (Source: Etsy Investor Relations).
   
5. Etsy’s international revenue made up 45% of total sales, with the UK, Germany, and Canada being the largest international markets (Source: Etsy Investor Relations).
   
6. Etsy’s revenue has grown by over 140% since 2019 (Source: Statista).
   
7. Digital advertising revenue, including promoted listings, generated $300 million in 2023 (Source: Etsy Investor Relations).
   
8. Subscription and transaction fees from sellers contributed $1.8 billion to total revenue (Source: Etsy Investor Relations).
   
9. The U.S. remains Etsy’s largest market, accounting for 55% of GMS (Source: Etsy Investor Relations).
   
10. Etsy’s holiday season sales in Q4 2023 reached $4.2 billion in GMS, making it the most profitable quarter (Source: Etsy Investor Relations).
    
11. Since 2015, Etsy’s annual revenue has increased by over 500% (Source: Statista).
    
12. Etsy’s adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) was $750 million in 2023 (Source: Etsy Investor Relations).
    
13. The company’s advertising revenue increased by 12% year-over-year (Source: Etsy Investor Relations).
    
14. Etsy’s net income for 2023 was approximately $340 million (Source: Etsy Investor Relations).
    
15. Etsy’s operating margin in 2023 was 26%, reflecting strong profitability (Source: Etsy Investor Relations).
    

Etsy Seller Statistics

1. There were 7.3 million active sellers on Etsy in 2023 (Source: Etsy Investor Relations).
   
2. 81% of Etsy sellers identify as women (Source: Etsy Seller Census).
   
3. 95% of Etsy sellers run their businesses from home (Source: Etsy Seller Census).
   
4. Approximately 30% of Etsy sellers rely on their shop as their primary source of income (Source: Etsy Seller Census).
   
5. The average Etsy seller earns $2,900 per year from their shop (Source: Statista).
   
6. Etsy sellers list over 120 million items across various categories (Source: Etsy Marketplace).
   
7. The top-selling category is home & living, making up 25% of total sales (Source: Etsy Investor Relations).
   
8. The second-largest category is jewelry & accessories, contributing 20% of total GMS (Source: Etsy Investor Relations).
   
9. Over 60% of sellers operate their Etsy shop as a side business (Source: Etsy Seller Census).
   
10. Etsy seller fees include a 6.5% transaction fee, $0.20 listing fee, and 3-5% payment processing fee (Source: Etsy Marketplace).
    
11. The average number of items listed by an Etsy seller is 75 (Source: Etsy Marketplace).
    
12. 40% of Etsy sellers use social media as their primary marketing tool (Source: Etsy Seller Census). (Find more Etsy SEO software)
    
13. 30% of sellers offer free shipping to attract more customers (Source: Etsy Marketplace).
    
14. 45% of sellers reinvest their earnings back into their shop (Source: Etsy Seller Census).
    
15. Etsy has increased its seller base by more than 200% since 2017 (Source: Statista).
    

Etsy Buyer Statistics

1. Etsy had 92.1 million active buyers in 2023 (Source: Etsy Investor Relations).
   
2. 35% of Etsy buyers make repeat purchases within a year (Source: Etsy Investor Relations).
   
3. The average order value on Etsy is $36 (Source: Etsy Investor Relations).
   
4. 65% of Etsy buyers are women (Source: Etsy Buyer Survey).
   
5. 70% of Etsy shoppers say they prefer to buy from small businesses (Source: Etsy Buyer Survey).
   
6. 25% of buyers purchase handmade gifts as their main Etsy shopping reason (Source: Etsy Buyer Survey).
   
7. Etsy’s fastest-growing buyer segment is Gen Z (ages 18-24), which increased by 18% in 2023 (Source: Etsy Investor Relations).
   
8. 50% of buyers purchase from Etsy at least twice per year (Source: Etsy Buyer Survey).
   
9. 85% of Etsy buyers say product uniqueness is a key factor in their purchase decision (Source: Etsy Buyer Survey).
   
10. 40% of buyers say they found Etsy through social media (Source: Etsy Buyer Survey).
    
11. 30% of Etsy shoppers prefer eco-friendly and sustainable products (Source: Etsy Buyer Survey).
    
12. 15% of Etsy purchases are made via mobile devices (Source: Etsy Investor Relations).
    
13. 60% of purchases occur in the U.S., with the rest spread globally (Source: Etsy Investor Relations).
    
14. 50% of Etsy buyers purchase from a seller outside their home country (Source: Etsy Investor Relations). (Read out guide to sell on Etsy)
    
15. Customer retention rates on Etsy are 35% higher than general e-commerce platforms (Source: Etsy Investor Relations).

Etsy Advertising and Marketing Statistics

1. Etsy spent $700 million on marketing and advertising in 2023 (Source: Etsy Investor Relations).
   
2. Promoted Listings generated $300 million in advertising revenue for Etsy (Source: Etsy Investor Relations).
   
3. Etsy’s offsite ads program reaches over 100 million potential buyers across Google, Facebook, and Pinterest (Source: Etsy Marketplace).
   
4. Sellers who use Etsy Ads see an average 20% increase in traffic to their shops (Source: Etsy Seller Census).
   
5. 45% of sellers invest in paid advertising to boost their sales (Source: Etsy Seller Census).
   
6. The average Etsy seller spends $50–$150 per month on advertising (Source: Etsy Marketplace).
   
7. Etsy’s ad click-through rate (CTR) is 1.5%, higher than the industry average for e-commerce ads (Source: Etsy Investor Relations).
   
8. 60% of Etsy’s ad impressions come from mobile users (Source: Etsy Investor Relations).
   
9. The most effective marketing channels for Etsy sellers are Instagram (35%), Facebook (25%), and Pinterest (20%) (Source: Etsy Seller Census).
   
10. Etsy’s email marketing campaigns generate an average open rate of 25%, higher than the industry average of 18% (Source: Etsy Investor Relations).
    
11. 30% of buyers discover Etsy through social media marketing (Source: Etsy Buyer Survey).
    
12. Etsy’s YouTube ad campaigns led to a 15% increase in brand recognition (Source: Etsy Investor Relations).
    
13. Sellers who offer free shipping see an 18% increase in conversions (Source: Etsy Marketplace).
    
14. Personalized recommendations contribute to 40% of total Etsy sales (Source: Etsy Investor Relations).
    
15. Etsy’s SEO optimization efforts have resulted in a 12% year-over-year increase in organic search traffic (Source: Etsy Investor Relations).
    

Etsy Mobile Usage Statistics

1. Over 65% of Etsy’s traffic comes from mobile devices (Source: Etsy Investor Relations).
   
2. The Etsy mobile app has been downloaded over 100 million times (Source: Google Play Store, Apple App Store).
   
3. 55% of Etsy purchases are completed via mobile (Source: Etsy Investor Relations).
   
4. The Etsy app has a 4.8-star rating on iOS and 4.7 stars on Android (Source: App Store, Google Play).
   
5. Mobile users spend an average of 8 minutes per session browsing Etsy (Source: Etsy Investor Relations).
   
6. Etsy’s push notifications contribute to 20% of mobile sales (Source: Etsy Investor Relations).
   
7. 35% of Etsy buyers browse items on mobile before purchasing on desktop (Source: Etsy Buyer Survey).
   
8. The Etsy app accounts for 70% of mobile traffic, with the rest coming from browsers (Source: Etsy Investor Relations).
   
9. Etsy’s mobile checkout process has a cart abandonment rate of 27%, lower than the e-commerce industry average of 40% (Source: Statista).
   
10. Etsy introduced in-app video listings, increasing engagement by 25% (Source: Etsy Investor Relations).
    
11. Mobile users are 1.4x more likely to make impulse purchases than desktop users (Source: Etsy Buyer Survey).
    
12. The mobile app supports 17 languages, boosting international sales (Source: Etsy Investor Relations).
    
13. Etsy’s app usage increases by 30% during the holiday season (Source: Etsy Investor Relations).
    
14. Voice search compatibility was added in 2023, leading to a 10% increase in searches (Source: Etsy Investor Relations).
    
15. The Etsy mobile app was ranked in the top 10 shopping apps in the U.S. in 2023 (Source: App Store, Google Play).
    

Etsy Global Market Statistics

1. Etsy operates in 234 countries and territories (Source: Etsy Investor Relations).
   
2. 45% of Etsy’s revenue comes from international markets (Source: Etsy Investor Relations).
   
3. The top three international markets are United Kingdom (15% of GMS), Germany (10%), and Canada (8%) (Source: Etsy Investor Relations).
   
4. Europe accounts for 30% of total Etsy sales (Source: Etsy Investor Relations).
   
5. 50% of international buyers purchase from U.S.-based sellers (Source: Etsy Marketplace).
   
6. The number of international sellers has grown by 40% since 2020 (Source: Etsy Investor Relations).
   
7. Etsy’s global fulfillment initiatives have reduced shipping times by 20% (Source: Etsy Investor Relations).
   
8. The most popular product categories for international buyers are home decor, jewelry, and personalized gifts (Source: Etsy Marketplace).
   
9. 40% of international buyers prefer to shop from sellers in their own country (Source: Etsy Buyer Survey).
   
10. Etsy’s localization efforts increased international conversion rates by 15% (Source: Etsy Investor Relations).
    
11. Etsy introduced regional pricing adjustments in 2023 to attract more international buyers (Source: Etsy Investor Relations).
    
12. Cross-border transactions make up 35% of Etsy’s total GMS (Source: Etsy Investor Relations).
    
13. Etsy’s fastest-growing international market in 2023 was France, with a 25% year-over-year increase in sales (Source: Etsy Investor Relations).
    
14. Etsy’s expansion into Asia-Pacific led to a 30% increase in seller registrations from that region (Source: Etsy Investor Relations).
    
15. The company launched multi-currency checkout, increasing international sales by 18% (Source: Etsy Investor Relations).
    

Etsy Competitor Comparison Statistics

1. Etsy’s GMS of $13.2 billion in 2023 is significantly smaller than Amazon Handmade, which generated $23 billion (Source: Statista).
   
2. Etsy has 7.3 million active sellers, while eBay has 17 million (Source: Etsy Investor Relations, eBay Investor Reports).
   
3. Etsy’s average order value is $36, compared to $32 on eBay (Source: Etsy Investor Relations, eBay Investor Reports).
   
4. Amazon Handmade charges a 15% seller fee, while Etsy’s fees range between 6.5% and 8.5% (Source: Amazon, Etsy Marketplace).
   
5. Etsy’s seller satisfaction rate is 85%, higher than Amazon Handmade’s 75% (Source: Seller Census).
   
6. Etsy’s customer retention rate of 35% is higher than eBay’s 22% (Source: Etsy Investor Relations, eBay Investor Reports).
   
7. Pinterest drives 3x more traffic to Etsy than Amazon Handmade (Source: Etsy Marketplace).
   
8. Etsy sellers average 75 listings, while Amazon Handmade sellers average 30 (Source: Etsy Marketplace, Amazon Handmade).
   
9. Etsy’s revenue per active user is $30, compared to $24 on eBay (Source: Etsy Investor Relations, eBay Reports).
   
10. Etsy’s social media engagement rate is 1.7%, compared to 0.8% for eBay (Source: Social Media Benchmark Report).
    
11. Etsy’s mobile app has higher engagement metrics than eBay and Amazon Handmade (Source: App Store, Google Play).
    
12. Etsy’s handmade category accounts for 80% of sales, whereas eBay’s handmade sales make up only 5% (Source: Etsy Investor Relations, eBay Reports).
    
13. Etsy’s fastest-growing segment is personalized products, growing by 22% year-over-year (Source: Etsy Marketplace).
    
14. 75% of Etsy’s top sellers are repeat customers, compared to 60% on Amazon Handmade (Source: Etsy Seller Census).
    
15. Etsy sellers prefer the platform for its community feel, whereas Amazon Handmade sellers prioritize reach (Source: Etsy Seller Census).

Etsy Marketplace Trends and Growth Statistics

1. The number of active Etsy buyers increased by 5% in 2023, reaching 92.1 million (Source: Etsy Investor Relations).
   
2. The fastest-growing product category in 2023 was personalized gifts, increasing by 22% year-over-year (Source: Etsy Marketplace).
   
3. The demand for digital products (such as printables and templates) grew by 30% in 2023 (Source: Etsy Marketplace).
   
4. Handmade jewelry remains one of the top-selling categories, accounting for 20% of GMS (Source: Etsy Investor Relations).
   
5. The average Etsy conversion rate is 3.5%, higher than the general e-commerce average of 2.5% (Source: Statista).
   
6. Etsy searches for “sustainable” and “eco-friendly” products increased by 40% in 2023 (Source: Etsy Marketplace).
   
7. The pandemic led to a 200% surge in new Etsy sellers, with a lasting impact on the marketplace’s growth (Source: Etsy Investor Relations).
   
8. 60% of sellers introduced new products in 2023 to adapt to changing trends (Source: Etsy Seller Census).
   
9. Etsy’s machine-learning algorithm personalizes search results, improving purchase rates by 18% (Source: Etsy Investor Relations).
   
10. AI-generated product descriptions were introduced in 2023, increasing listing engagement by 12% (Source: Etsy Marketplace).
    
11. Etsy introduced AI-powered image search, leading to a 15% increase in product discoverability (Source: Etsy Investor Relations).
    
12. The home decor category grew by 16%, driven by demand for DIY and customized home items (Source: Etsy Marketplace).
    
13. Pet accessories saw a 25% increase in sales, making it one of the fastest-growing niches (Source: Etsy Marketplace).
    
14. Seasonal shopping trends (such as Halloween and Christmas items) now drive 35% of total annual Etsy sales (Source: Etsy Investor Relations).
    
15. Etsy’s partnership with TikTok helped drive a 10% increase in younger buyers (Gen Z) (Source: Etsy Investor Relations).
    

Etsy Seasonal Sales Performance Statistics

1. Q4 (holiday season) accounts for 35% of total annual GMS, making it the most profitable quarter (Source: Etsy Investor Relations).
   
2. Cyber Monday 2023 was Etsy’s biggest sales day, with over $500 million in GMS (Source: Etsy Investor Relations).
   
3. Halloween product sales increased by 40% in 2023, as themed items gained popularity (Source: Etsy Marketplace).
   
4. Mother’s Day shopping on Etsy peaked in April, with sales increasing by 28% compared to other months (Source: Etsy Marketplace).
   
5. Etsy Christmas-related searches increased by 50% from October to December (Source: Etsy Buyer Survey).
   
6. Valentine’s Day spending on Etsy grew by 18% year-over-year, with personalized gifts leading the trend (Source: Etsy Marketplace).
   
7. Father’s Day sales grew by 15%, with handmade gifts driving purchases (Source: Etsy Marketplace).
   
8. Back-to-school shopping saw a 12% increase, particularly in customized stationery and teacher gifts (Source: Etsy Marketplace).
   
9. Graduation gift sales increased by 22% in Q2 2023 (Source: Etsy Marketplace).
   
10. Etsy sellers who offer seasonal promotions see a 20% increase in sales (Source: Etsy Seller Census).
    
11. Thanksgiving home decor items saw a 30% rise in sales in November 2023 (Source: Etsy Marketplace).
    
12. Personalized Christmas ornaments were one of the top-selling items in Q4, contributing to $100 million in GMS (Source: Etsy Marketplace).
    
13. Etsy’s holiday email campaigns generated a 40% increase in conversion rates compared to regular promotions (Source: Etsy Investor Relations).
    
14. Sellers who launch holiday collections early (September-October) see a 25% boost in sales (Source: Etsy Seller Census).
    
15. Etsy’s Black Friday sales increased by 12% in 2023, outperforming the previous year’s performance (Source: Etsy Investor Relations).
    

Etsy Sustainability and Ethical Business Statistics

1. Etsy became the first major e-commerce platform to offset 100% of its carbon emissions in 2019 and continues this initiative today (Source: Etsy Sustainability Report).
   
2. Etsy’s packaging sustainability guidelines have reduced plastic usage by 40% since 2020 (Source: Etsy Sustainability Report).
   
3. Searches for “eco-friendly” products on Etsy increased by 40% in 2023 (Source: Etsy Marketplace).
   
4. Over 30% of Etsy sellers use recycled materials in their products (Source: Etsy Seller Census).
   
5. Etsy’s green shipping program offsets emissions for all deliveries, making it one of the most eco-conscious e-commerce platforms (Source: Etsy Sustainability Report).
   
6. Etsy’s offices and operations are 100% powered by renewable energy (Source: Etsy Sustainability Report).
   
7. Sustainable home goods are one of the fastest-growing categories, with a 20% increase in sales year-over-year (Source: Etsy Marketplace).
   
8. Etsy encourages sellers to use eco-friendly packaging, and over 50% of top sellers comply (Source: Etsy Seller Census).
   
9. Etsy’s carbon-neutral initiatives have offset over 400,000 metric tons of CO2 (Source: Etsy Sustainability Report).
   
10. Vegan and cruelty-free product searches increased by 25% in 2023 (Source: Etsy Marketplace).
    
11. Handmade and upcycled fashion is a growing niche, with a 15% increase in sales year-over-year (Source: Etsy Marketplace).
    
12. Etsy’s partnership with EcoEnclose offers discounts on sustainable shipping supplies for sellers (Source: Etsy Marketplace).
    
13. Etsy supports small businesses through a seller grant program, providing financial aid to environmentally focused brands (Source: Etsy Investor Relations).
    
14. Etsy is committed to achieving net-zero emissions by 2030 (Source: Etsy Sustainability Report).
    
15. Etsy’s fair-trade and ethical sourcing initiatives have led to a 30% increase in demand for artisan-made products (Source: Etsy Marketplace).
    

FAQs

What percentage of Etsy sellers are full-time?

About 30% of Etsy sellers rely on their shop as their primary income source (Source: Etsy Seller Census).

How much does the average Etsy seller make?

The average Etsy seller earns approximately $2,900 per year from their shop (Source: Statista).

What is the most popular category on Etsy?

The top-selling category is home & living, accounting for 25% of total sales (Source: Etsy Investor Relations).

How many buyers shop on Etsy?

Etsy had 92.1 million active buyers in 2023 (Source: Etsy Investor Relations).

What are the fees for selling on Etsy?

Etsy charges a 6.5% transaction fee, $0.20 listing fee, and 3-5% payment processing fee per sale (Source: Etsy Marketplace).