19 Best Email Marketing Examples

Your search for email marketing examples on Google landed you on this page. 

I know, you are going to run an email marketing campaign to attract your prospects. Hence, you are searching for genius email marketing examples to seek inspiration from.

Great thinking, I must say, because email is the best marketing tool. Email decreases customer churn rate, educates the customers, and influences their buying habits. 

Running an email marketing campaign keeps you in touch with your customers. A business that stays in touch with its customers stays in business for long.

Now, everybody is doing email marketing.

Why not? It’s the most cost-effective channel, and getting started is so easy.  The difference between a good and an ordinary email campaign lies in thinking. 

How far can you think to keep your customers happy with your emails?  Your emails should not annoy them. Accordingly, they should feel like a breath of fresh air when they read your emails. This is where world’s best email marketing examples are so useful.

These examples will educate you to create unique email campaigns that help users. Before we discuss the brilliant email examples, let’s begin with a quick recap on email marketing basics.

Here, you will learn how to start your campaign once you finish reading these email marketing examples.

What is Email Marketing?

Email marketing captures the user’s attention by sending emails to subscribers. Moreover, emails educate, entertain, answer, and help readers remain connected to the business. 

Now that you have understood what email marketing is, let’s learn how to run your email campaigns. Thereafter, we will discuss the finest email examples.

How Can I Start My Email Marketing Campaign?

Here are the steps to run an email campaign:

Step 1: List Your Email Goals

I will list my goals from the email campaign. 

As an example, I want more people to download my new ebook. I will send emails to prospects educating them on my new book and why it’s useful for them. 

Similarly, you can ask yourself these questions:

• Are you looking to capture people’s attention?
• Aiming for more sales?
• Focusing on improving CX (customer experience), etc.

Step 2: Build Your Email List

I will build my email list because I can’t send emails to anyone. I should send emails to people who have subscribed to my blog. I will verify the addresses before sending the emails.

You can do the same by leveraging your company blog to ask visitors to become your email subscribers. Besides, you can offer free downloads in return for an email subscription. Also, you can purchase email list with up-to-date records.

Step 3: Choose an Email Marketing Software

Now, I will choose an email marketing software to send my emails. Here are some free tools for email marketing to get you started.

Step 4: Create Emails

I will create an email, depending on my goals and my target audience. For instance, I won’t be sending SEO emails to subscribers interested in PPC. 

Furthermore, automate your emails based on your subscriber’s interests. 

Step 5: Check Your Email Before Sending

I will check my emails so that they aren’t blacklisted. 

Most email platforms let you do that. Once I am sure; my emails are working on all devices, I will start sending them.

Step 6: A/B Test Your Emails

I will test my email marketing campaign by conducting regular email testing. 

Here, I will tweak my email design to determine elements that bring in the most engagement. 

Step 7: Continue Process 4 to 6 Until Your Reach Your Goals

The creation and testing of emails will continue based on my email marketing goals.

Let’s now discuss the top email marketing examples to fill your brain with creativity.

Best Email Marketing Examples 

Here are the best examples of email marketing:

Example #1- Medium Daily Digest (Best Use of Curiosity in Emails)

The Medium daily digest is an excellent example of an email that invokes curiosity. 

Medium sent me an email a few days back. The email subject line read:

My dad said something that shocked me about today’s society. | A boy, a girl, and a chicken

I couldn’t control myself clicking on the email because the subject line was full of curiosity. 

I wanted to know what the dad said? 

And what is the relevance of boy, girl, and a chicken in the story? 

If you don’t know this fact, let me tell you that humans are curious creatures. Cortisol is the hormone that handles this curious behavior of humans. Hence, it would not let you sit idle. It will persuade you to read the story.

That’s all about psychology! Let’s return to the medium email story. 

When I clicked on the email, I found that they used the headline of their main story as the email subject headline.

It also included the user profile name of the person who submitted that story. Medium is a place where anyone can share their stories.

Hence, ‘a boy, a girl and a chicken’ was the user profile of a person. In the email, there were other stories based on my interests. 

Lastly, there was a link at the bottom of the email. The link text read “Tailor your topics.” Therefore, Medium was taking every step to make their emails better for the users. 

Therefore, this email example is perfect for content publishing platforms and content marketing agencies.

Key Takeaway:

I liked the email subject. Next time you prepare your email subject, try to add curiosity to it.

Example #2- Swiggy (All Their Emails Are Informative and Creative)

I am a big fan of Swiggy emails because it keeps me informed. I receive the latest updates from Swiggy in a creative manner.

Swiggy is India’s largest food ordering and delivery delivery platform.

Creativity in their emails makes reading fun. Some of their emails are long but they add so much value that I love reading them.

Ordinarily, if you are reading a long email, it becomes dull and monotonous. But, Swiggy emails are opposite to it.

In short, they are easy to read.

I will share two examples of Swiggy emails.

Here is the first one.

The email subject read: Auto reply- Joydeep is out of office

I received this email on Saturday. Swiggy is aware that people relax on weekends and don’t like to work.

Moreover, people add auto-responders to their emails when they are not working.

Swiggy email experts applied creativity. They made a subject line that is personalized for every user in a unique way.

Amused, I opened the email and found that Swiggy is offering 50% off on food deliveries. I loved it and decided to place an order. That day, I ordered Biriyani, my favorite dish.

Hence, I find this email as one of the best email examples for food delivery companies. Email is personalized for every subscriber.

Here is the second one.

This email is informative, it tells me what’s India been ordering during the lockdown? The email is long but worth reading.

To summarize the email, Swiggy added a Tweet to link button at the end. The tweet said: I safely Swiggy’d during the lockdown. Did you? #MaineSwiggyKiya

The message was tweeted by so many people. It worked like magic.

Key Takeaway:

Not just personalize your emails but do it in a unique way. Inform your subscribers and apply creativity. Nobody likes to read what they already know. Your emails should be fresh and bring in something new.

Example #3- y Travel Welcome Email Example (Learn How to Start a Conversation From Email)

When was the last time you received a welcome email that asked questions from you? I bet, you receive tons of emails that all boast about their own brand.

y Travel does something unique in their emails. They include questions in their welcome email.

y Travel is a family travel blog that shares travel tips and travel destinations. The blog is managed by a family.

Have a look at the below welcome email sent by y Travel:

The first thing that attracts me is the picture. The image is of the y Travel blogger family – father, mother, and two kids.

The image is genuine (no stock photos), and someone looking to plan a travel with a family will trust the blog for the advice.

The next thing that attracts me is that the email puts up three questions to me:

• What is your travel dream? Where in the USA are you traveling and for how long?
• What is the biggest obstacle in your way right now?
• How can we help?

What does this mean? y Travel is seeking information from us and start the conversation right from the first email.

y Travel target audience consists of families who are looking to plan a travel trip. Hence, they ask these questions in their welcome email to help the families plan a travel hassle-free.

I am delighted as a subscriber. They are offering to help me and clear all my travel obstacles.

I am sure they start getting responses from subscribers every single day.

Key Takeaway:

When you send your welcome emails, get the conversation going. Offer to help the subscriber and ask for a reply. When you start the conversation, the relationship grows. You can form a family of subscribers who love your business. What else do you need? Take a look at some welcome email templates to get started.

Example #4- Ahrefs (Minimalistic Email Example That is Full of Information)

All that you need as a subscriber is more information. Ahrefs understands the need of their blog subscribers and sends them lots of information in a simple email.

Here is an email example from the Ahrefs blog.

They sent me 9 of their best articles about keyword research, link building, and outreach. Being a digital marketer, this is what I care about. I want more information to expand my knowledge of internet marketing. Ahrefs offers me maximum information in a minimalistic email that consists of just links.

Why I like this email?

The email is easy to read. I can quickly scan it.

Why Ahrefs sends such a minimalistic email?

Joshua (Ahrefs blog editor), understands what he is doing well. The aim of Ahrefs is to divert traffic to their blog. By offering links to their best articles, they are leaving no chances of acquiring email traffic to their blog.

And because the email is so easy to read and understand. Every subscriber can see the links and most of them click on them to find more information on a topic of their liking.

Key Takeaway:

If you are running a blog and your ultimate aim is to acquire traffic, then send minimalistic emails. Your emails should have hyperlinks. More than one hyperlink offers a choice before the subscriber and they can click on the one they like the most.

Example #5- LinkedIn (Say Nice Things About Your Subscribers)

LinkedIn is a master is sending emails that say nice things about the customers.

They continue to send emails like the one below regularly.

Why the email fills my heart with pleasure?

Because it says good things about me. Who doesn’t like to hear good things about oneself?

The email says “your profile is looking great” and has a CTA “See who’s looking”.

I can’t stop myself clicking on the link to see who are looking at my profile.

This is what LinkedIn wants from me.

They want me to look into my profile views and then when I visit the page, I find that I have to upgrade to a premium account to unlock all the profile views.

That’s a smart move by LinkedIn. Praise the customer, bring them back to the site, and offer your products to them.

Key Takeaway:

If you want people to take action like buying a product or subscribing to a service, praise them. When you say good things about your customers, they appreciate your business. Appreciation leads to conversion.

Example #6- Bored Panda (Humour Email Example Plus a Secret At the End)

There is something special in Bored Panda emails that you simply can’t wait for them to hit your inbox.

Bored Panda publishes funny stories that are lightweight and inoffensive. Their emails serve two purposes:

• First, they are focussed on driving traffic to their website.
• Second, they earn money from ads in their emails.

Now, let’s see how they do it perfectly!

Here is an example of a Bored Panda email that they sent to me:

Look at the subject line. It says:

45 Photos Which Are Hard To Believe Aren’t Photoshopped (New Pics)

The email subject acts like a clickbait. When I clicked on it, I saw a long list of funny stories all lined one after another.

With so many options, subscribers like me can select to read the story of one’s choice.

I noticed another special thing on Bored Panda emails that I don’t generally find in other brand emails.

That special thing is an advertisement. Yes, an ad, right on the emails you send to your subscribers.

When you finish scrolling the long list of stories, you see an advertisement powered by LiveIntent.

Hence, not only their emails are funny containing a lot of options to choose from, but they also power their emails with ads for extra revenue.

Key Takeaway:

We can learn from the Bored Panda email example that you should use a clickbait email subject line that is fun to read. When people take the next step and click on the email, present them with several options that are again funny. All the stories they share have images on them. Hence, always include high-quality images in your emails. Last but not least, you can also include ads in your emails that your audience might find useful.

Example #7- Zillow (Smart CTA Email Example)

CTA or Call to Action plays a crucial role in helping your email subscribers to reach a particular goal.

Obviously, every email marketing campaign that you run is based on certain goals.

CTA on emails lets you achieve those goals.

Zillow is an American online database company where you can search for homes to buy or rent.

Here is an email example from Zillow:

Notice, the clever use of CTA’s in the email. There are three different CTAs and each one of them is persuading the email subscriber to take an action. The three CTA used are:

• Download the app.
• Save a search.
• Move the email to the Primary tab.

Any action that the subscriber takes is going to benefit the company.

Key Takeaway:

You can learn the smart use of relevant CTA to be used in your emails from the above Zillow email example. Keep your CTAs easy to locate, easy to read, offer options so that the chances of people clicking on any one of them increases, and use an image to depict what the CTA conveys. An image is easier to understand and is quickly processed by human minds when compared to just text.

Example #8- Pinch of Yum (Impressive Email Example Using GIFs)

I am impressed by the level of creativity and personalization Lindsay of Pinch of Yum put into her emails.

A few days ago, I subscribed to the recipe newsletter of Pinch of Yum because I love to try a variety of recipes.

Lindsay, sent me this email. It’s personalized and has attractive GIFs in them. The email subject line was something that people will fall in love with.

The email subject line read:

We were made for each other…

When I opened the email, I found a GIF image of Lindsay waving to me. As a subscriber, I was happy because I loved the email presentation.

Key Takeaway:

Always personalize your emails for your subscribers. Think something unique that will make your subscribers happy. Note, the amazing creativity Lindsay applied to her emails to make them engaging and unique. Don’t shy away from using GIFs in your emails. There are tons of GIFs available that you can start using in your emails to make them attractive.

Example #9- Canva (Lists Are Useful But Only When You Offer Something Extraordinary)

Canva is a graphic design platform that lets you create stunning graphics. They sent me an email that contained a list of “India’s Top 10 Presentation Templates”.

This list was something I was keener to read. The list was unique, extraordinary, and contained some really useful information.

Here is the email:

Canva adopted a brilliant approach to present ten different templates to their target audience in a single email. I have presented half of the email in the above screenshot because it was too big., but, the original email has ten presentations.

I am sure, every email subscriber will find at least one template of their liking in this email. This is what Canva desired. Moreover, the use of CTA is clever. The CTA read “Present this one”. When I clicked on the CTA, I was taken to the user registration page. Hence, the email campaign was run to boost the number of signups or bring back the users to the site to upsell their plan.

Key Takeaway:

Offer something unique and extraordinary to your audience. Present them with a variety of options and use a CTA that will persuade them to click on it.

Example #10- Vogue (Stunning Images and a Curated Collection of Top Fashion Stories)

For Vogue readers, their only desire is to read new and interesting fashion stories.

Vogue understands this and therefore, it sends its users a curated collection of the best fashion stories from their magazine.

The top story of every category is presented as a mini-magazine in the email.

If you are running a magazine or a blog and publishing a number of stories each day then this is perhaps the best way of reaching your audience.

Send your audience a curated collection of your best stories along with a CTA at the end of the email as Vogue does. The CTA persuades the people to subscribe to the magazine.

Key Takeaway:

Send stories to your audience which they are most interested in reading. Again, present them with a wide variety of options to choose from. The more the options, the higher the chances of people clicking on them and taking the next action. Besides, use stunning images to complement your stories.

Example #11- Foodpals (Offer Something For Free and Use CTA in the Email Subject)

Everyone likes a gift. When you offer a product of value for free, people would be willing to grab it.

Ron Douglas of Foodpals knows this and therefore he sends the subscribers to enjoy a free container of protein.

I was excited to receive this offer. The email subject read:

Hey, sending you a free container of protein (need your address)

and here is the email body:

Notice, the intelligent use of CTA right in the email subject. It is asking the readers to provide their address to avail of the offer.

This email example offers a good idea of how you should create an email subject line to increase the CTR.

Key Takeaway:

I really like the use of CTA in the subject. Besides, the use of freebies via email is an excellent way of acquiring more customers. When you really want to speed up the number of sign ups to for your business, try this winning combination of freebie + actionable email subject CTA.

Example #12- ICICI Lombard (Use of Emojis + Customer Feedback in Emails)

Emojis are an excellent way to highlight your email in the inbox.

ICICI Lombard insurance knows this well. Being a customer of ICICI Lombard, I received the below email from them:

Notice, how the email from ICICI is automatically highlighted in my inbox because of the emojis. Due to the attractiveness of the email subject, I open it.

Here is the email sent by ICICI Lombard:

The email contained an infographic that offered advice on how you can drive safely. It also had an orange-colored CTA that read “secure your car”.

I also noticed another critical element in this email and that was customer feedback.

You never know how your emails are performing unless you ask your customers. ICICI does an impressive job of collecting feedback from the customers so that they can improve the email experience. Optimizing the overall email experience is crucial to get the maximum returns from email marketing.

This is how the email feedback option looked:

A set of smilies. Excellent, isn’t it?

Key Takeaway:

I liked two crucial elements in this email. First is the use of emojis and second is the option of customer feedback. If you want to improve the CTR of your emails, start using emojis. Moreover, you should seriously consider using an option of customer feedback because it will help you to optimize your entire email experience. Optimized emails generate better ROI.

Example #13- Flippa (Reference of Money in Email Subject Lines)

If any email subject line reads $$$, I am sure everybody would be interested in opening the email and reading it.

Flippa, the world’s largest marketplace for buying and selling online businesses, regularly sends me emails whose subject line talks about money.

Here is an example of the Flippa email:

The subject line read:

5 year old eCommerce site – $14,211 profit / month

Just by reading the subject line, I wanted to find out, the URL of the website. When I opened the email, I found that Flippa has sent me some of the top featured website listings.

The email was easy to read, quick to scan, with clear, visible call to actions.

Key Takeaway:

You should make it easy for the reader to scan your emails. Also, using a monetary value in your email subject is an excellent way to increase CTR.

Example #14- Bucharest Film Festival (Timely Discounted Offers With Excellent CTA)

I am a fan of movies so I had subscribed to the Bucharest Film festival updates.

Few days ago, I received this email from them:

There are a few interesting things in this email that I noticed.

The email subject line read:

All Eyes on You | Final Day | 30% OFF Today

When you use the word “Final”, it gives the audiences a choice for now or never. You can use this word in your email marketing strategy, especially for emails where you want to acquire maximum submissions or orders in a short span of time.

Here are some example variations:

• Final Day of Sale – 50% Off
• Final Chance to Grab Your Favorite Tees at 20% Less Price
• Here’s Your Final Chance To Register

The next thing, I liked about the email is the CTA.

The CTA is large and bold. Several email marketers make the mistake of using a smaller CTA or just scattered hyperlinks that people ignore to click.

But, when you use bolder and larger CTAs that are most visible, the chances of people clicking on them increases.

Key Takeaway:

Marketers need to understand human psychology to read the brains of the prospects. When you use the words “Don’t Miss”, “Last Chance”, “Final Day”, “Don’t Lose Out”, etc. You are playing with the human mind. This tactic is based on psychology known as FOMO or the Fear of Missing Out. People don’t want to miss deals and hence they react swiftly. The brain sets a timer that stops when they take an action like purchasing the product you are selling.

Example #15- Nick Kolenda (Prepare Easy to Read Emails And Explain With Images)

I am a big fan of Nick Kolenda because his psychology principles and style of explaining concepts are excellent.

Nick sent me the below email:

The email subject was nothing special. It read:

The Psychology of Goal Setting

Now, anyone who doesn’t know how informative Nick’s emails are, won’t read the content of the email. But, since I know the worth of his emails, I opened it.

The email was not just an email, it was a complete lesson. It helped me understand the value of goal setting.

Notice, the flow of the email. Sentences are easy to read. The images are easy to understand.

Now, this email won’t bring traffic to your website. Here, the goal is different. Nick wants people to acquire knowledge through his teachings. When people love what they read, they will start buying his books. He doesn’t necessarily sells his books rigorously in his emails but adds a small link to it. If you are interested, buy it, if not, just continue to learn the amazing lessons.

Key Takeaway:

Don’t follow the herd. First, understand your email goals and then prepare the email body. There is no rule that says. you need brighter CTAs or catchy subject lines in every email. Obviously, these things matter but what matters the most is the value that you deliver from your emails. Take your time to understand your email marketing goals, set KPIs, and then start preparing your email. Lastly, make it super easy for your readers to understand the contents of the email. This will help a lot!

Example #16- American Express (Create a Sense of Excitement and Anticipation With More Than One CTA)

American Express is a financial services corporation. They are always looking to enroll people in different financial events.

Here is an example of email they sent me:

There are two essential things to note in this email:

First is, they “invited” me to the event. An invitation is something that creates a sense of excitement.

Close your eyes and imagine you are being cordially invited to an event of your liking. It can be a magical show, a business event, educational workshop, pet show, anything. Imaging yourself attending the event. Did you get a feeling or excitement?

This is the reason, invitation is loved by the people.

Second, crucial part of the email is the CTA.

American Express used three CTAs in one email. The first two are the buttons having the text “Register Now” and the third one is the clickable email.

This is a perfect example of an email where you want more subscribers to your event.

Key Takeaway:

Think of words that can offer a feeling or excitement among your prospects. People can’t wait to take an action when they are filled with excitement. Thereafter, use more than one CTA in your email to quickly allow people to complete the action. Make sure, your registration form doesn’t have too many fields because if you make it difficult for the people to fill in their details, they will skip filing the form.

Example #17- SEMrush (Best Webinar Email Example)

Often, businesses send emails to subscribers and invite them to participate in a webinar. It is one of the finest tactics to generate awesome business leads.

Next time you send a webinar invitation, don’t forget to take inspiration from this email from SEMrush.

The email is simple but full of information. You really don’t need to make it colorful or full of emojis every time.

The content is short and to the point. It invites subscribers to sign up for a webinar. The email has complete details of the date, time, and place of the webinar. It also shares the names of the presenters and has an image and email contact of the sender.

In short, this email is a perfect example of saying more in less.

Key Takeaway:

You should send emails depending on the behavior of the cohorts. For SEMrush, the cohort is digital marketing professionals who are always eager to learn something new and network with other people. SEMrush knows their audience love attending webinars and hence they sent an email containing the full details of the webinar. The key here is to first understand the behavior and needs of your audiences and then send them an email that contains the maximum information in the least space.

Example #18- Amazon (Make it Easier For Your Customers to Share Feedback)

For ecommerce stores, customer feedback is one of the most crucial aspects that they can’t ignore.

Amazon makes it easier for their customers to provide feedback on the purchased products.

How?

You only have to click on the star rating of the product and your feedback is captured.

I received this email from Amazon. Notice the minute details in the email body.

Amazon asks me to rate the seller based on the following questions:

• Did the item arrive on time?
• Item as described by the seller?
• Prompt and courteous service?

Then, I had to choose the star rating. Now, the star ratings too has text explanations of what the stars convey.

For example, 5 stars are excellent, 4 stars are good, 3 is fair, 2 is poor, and 1 is awful.

Key Takeaway:

For ecommerce stores, this email marketing example from Amazon is one of the best. It’s elaborative and the little details makes it easier for the customers to scan the contents and register their feedback.

Example #19- Make My Trip (Deals and Offer Email Example)

Email marketing is one of the best ways to inform your customers about your services and latest offers.

Make My Trip is a travel company whose business was affected due to the COVID-19 pandemic.

To push things on track, they started sending emails containing irresistible offers.

One such email marketing example is this one:

What’s so special about this email?

Let’s discuss.

• The email contains images of models with an astonishing expression. This makes it easier for people to understand that there is something exciting in the email.
• The email contains a GIF image which attracts the readers to read the entire email body.
• The offer is a never-seen-before deal. Make sure to present offers that are really valuable. Unique offers generate maximum clickthroughs.

Key Takeaway:

If you regularly send offers and deals to your customers then you can take inspiration from the MMT email. Use GIF images, use images that portray the expression of the offer, in this case, it is amazement. Last but not least, present offers that are unique and never heard before.