Marketers nowadays have a very distinct career than those ten or even five years ago. Marketing, like many other fields these days, is constantly developing and growing, and marketers’ duties are finally becoming more manageable to handle thanks to new technologies.
We’ll go through a few of the most helpful ecommerce marketing tools in this post. But first,
What is Ecommerce Marketing?
Ecommerce marketing is a strategy for advertising a company that sells its goods or services online. Attracting traffic to an internet shop, turning visitors into paying clients, and keeping them after purchase are all aims of ecommerce marketing.
Why is Ecommerce Marketing Automation Important?
By automating the various processes between advertising and sales, your team will have more time concentrating on general strategy and nurturing the prospects who have the most potential. This translates to more leads and customers. Ecommerce marketing automation software can also help you get a complete view of what your potential customers are thinking.
What is The Importance of Marketing Automation For Ecommerce?
Marketers are vying for a brand name and a distinct culture in the minds of their customers. Marketing automation stands to reason in this scenario. It aids you in the following areas:
- Increase sales by having automation tools work on your behalf.
- Time-saving: It eradicates the need to send information to various customer groups individually.
- The right eCommerce marketing tools get the job done. Establishing payment alternatives, speaking with clients, and staying in touch with your staff are some examples of these duties.
- Consistent
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Powerful Ecommerce Marketing Automation Tools
1- ActiveCampaign
ActiveCampaign is a comprehensive marketing automation tool for smaller companies that offers a variety of productivity-enhancing features. It has a simple interface and, because of its versatility, is an excellent tool for novices. Its primary characteristics include;
- Email designer with drag and drop functionality
- Management Contact
- Social Media Optimization
- Pre-installed Integrations
- SMS Promotion
- Email Design Templates
Pricing
The most basic plan costs $9 per month and $229 for 500 contacts per month. This number rises and falls depending on the size of your mailing list.
2- Drip
Drip, marketed as a marketing automation solution for B2C businesses, is jam-packed with innovative features that can assist marketers in managing email drip campaigns. It includes a number of pre-built email templates that can help newcomers navigate the campaign creation process.
The main Characteristics are;
- Leading Scorer
- Capture Email Addresses
- Templates for Campaigns
- Workflow Designer
- Management of Subscriber Lists
Pricing
Plans start at $19 per month and go up from there.
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3- SendX
SendX is a user-friendly and cost-effective email ecommerce automation software designed specifically to meet the needs of small business owners. SendX sends unlimited emails at no extra charge and has a straightforward pricing system.
Features
- Email templates
- Allows you to send an endless number of emails.
- Email Editor that’s Simple to Use
Pricing
SendX’s price is straightforward, and you are only charged for the number of subscribers you have. It starts at $ 7.49 per month (paid annually) and rises with the size of your subscriber list.
4- HubSpot
HubSpot is well-known in the SaaS industry for its extensive tools, including live chat, marketing, services, and sales Hubs. One of its most compelling elements is the automation software.
The following are some of HubSpot’s essential features:
- No coding is required.
- To customize your email messages, it easily interacts with HubSpot’s CRM Visual editor.
- Emails, messages, lead scores, webhooks, and other tasks can all be automated.
Pricing
For highly qualified and business marketing automation packages, you’ll have to pay an onboarding fee of $3000 to $6000. Aside from that, prices typically range from $800 to $2500. A 30-day free trial is also included.
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5- Retainful
Retainful is an easy-to-use & robust email marketing automation platform to drive sales on auto-pilot. Send automated Abandoned cart emails, Order follow up emails, Thank you emails, Win back & Welcome emails to customers at the right time even when you’re not there. Acquire new customers with Referral program and drive repeated sales by offering Next order coupons. Utilize pre-built email templates and customize them using the Drag & Drop email editor to launch your email campaign in minutes.
Features
- Customer journey builder
- Pre-built email & workflow templates
- Dynamic coupon codes
- Referral rewards
- Email collection & Exit intent popups
- No code email editor
Pricing
Retainful’s pricing plans are straightforward; no hidden prices are included. Its starter pack is priced at $19/month, followed by Growth plan at $49/month & Professional plan at $199/month. You can pay based on the number of contacts you want.
6- Deskera
Deskera is an all-in-one-platform to run your ecommerce business. From online invoicing to CRM, the software offers different products to grow your online business.
Powerful features of Deskera include:
- Automate all your accounting tasks with built-in automation tasks for manual processes
- Generate more leads with easy-to-use CRM
- Process payroll faster and design a hiring workflow
- Build beautiful websites with zero coding knowledge
Pricing
The Startup plan starts at $99 per user per month, Essential plan costs $199 per user, and the Professional plan is charged at $499 per user.
7- Prospect.io
Prospect.io is a fantastic automated marketing solution that enterprises mostly use to handle sales and lead generation. It’s essential whether you’re working on lead generation or any other type of marketing outreach.
Notable characteristics of Prospect.io include:
- Make automated emails and email campaigns.
- Locate and confirm email addresses
- Slack, Zapier, and other CRMs are all integrated
Pricing
Prospect.io has a monthly subscription fee of $35 for each user. A 30-day money-back guarantee is also included.
8- Marketo
Marketo is a well-known marketing automation system that helps businesses simplify and simplify marketing duties while increasing efficiency. The platform enables B2B, and B2C marketing companies to target qualified leads and much more.
Features
- A potent set of instruments
- It works best if you also have other Adobe tools installed, such as Target.
- Lead generation and management in business-to-business marketing
Pricing
The monthly subscription packages start at $895 and go up to $3195. The website does not indicate a free trial.
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9- Autopilot
One of the most visually appealing marketing automation processes is Autopilot. Its visual editor is simple, intuitive, and downright enjoyable to use.
Although its system is typically employed for more intricate messaging and targeting, a simple autoresponder centered on a time series can also be created.
The following are the critical features of Autopilot:
- Result wheel
- Annotation and Slack/email sharing are excellent tools for collaboration.
- Templates that look good.
Pricing
You can sign up for a 30-day free trial without giving your credit card information. The monthly fees start at $49 and go up to $249.
10- SendInBlue
SendInBlue started as a digital agency, but over time evolved into a potent email marketing tool that evolved into a well-known marketing automation platform. Reporting and lead scoring are among their innovative features.
The following are the main characteristics of Sendinblue:
- Adapts to your technical proficiency
- Built-in A/B testing
- It’s simple to integrate with other Sendinblue products.
Pricing
It starts with a free plan that allows you to send 300 emails each day. The Lite plan costs $25 per month and will enable you to send up to 40,000 emails. For the Premium plan, prices start at $66 per month.
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11- GetResponse
GetResponse is ideal for small and large enterprises, one of its most vital features. This marketing automation software enables you to accomplish more in very little time. The following are the primary characteristics of GetResponse:
- Blocks can be dragged and dropped.
- Templates for automation
- Emails about abandoned shopping carts
Pricing
GetResponse offers four different options. The plans start at $15 and go up to $1999 for 1000 customers. As you add more users to your email list, the cost rises.
Related: GetResponse vs. MailChimp
12- Omnisend
Omnisend combines several promotional tools to build an ideal omnichannel approach for your business. It’s also a powerful way for end-to-end activities. It also aids you in data handling and provides in-depth statistics so you may obtain insight into the marketing plan in practice.
The following are the main characteristics of Omnisend:
- Versatile Content Editor.
- Substantial Integrations
- Campaign Enhancer
- Forms that change dynamically
- Automation
Pricing
There are three premium options in addition to the free one. The ‘Standard’ plan is $16 per month, the ‘Pro’ plan is $99 per month, and the ‘Enterprise’ plan is a quote-based plan that you can build to meet your needs.
13- Keap
Keap (previously InfusionSoft) is a private email marketing company that caters to small and medium-sized enterprises. If you would like to enhance your income, client retention rate and lead handling, InfusionSoft has you set. Its automated marketing and technological services are primarily geared toward the expansion and achievement of smaller firms.
It reduces the need to perform repetitive duties like billing, follow-up, contact management, and much more manually.
Critical characteristics of InfusionSoft include:
- Campaign builder with drag-and-drop functionality
- a slew of other technologies related to marketing automation
- Management of multimedia marketing
Pricing
InfusionSoft’s entry-level version costs $79 per month and may be upgraded to $199 per month. It also provides a 14-day free trial period.
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14- Ontraport
Ontraport is a platform that allows businesses to automate their processes. The focus on reporting and insights is one of Ontraport’s most significant features.
The following are some of Ontraport’s primary features:
- Connect to Ontraport’s various marketing tools.
- Have pre-made templates on hand for speedy content creation.
- For your marketing, create complicated funnels and goals.
Pricing
Ontraport provides a 14-day free trial with no credit card necessary at the outset. Paid subscriptions begin at $79 per month for 1000 contacts and go up to $497 per month for 20,000 or more connections.
15- EngageBay
EngageBay is an advertising automation technology with an embedded CRM hub or ‘bay.’ It is geared toward small enterprises and startups. The most crucial feature of EngageBay is how simple it is to use for first-time small company owners and new people in business with no technical knowledge.
Marketing automation is as simple as eating pie with this program, which includes a wide range of configurable automation capabilities.
Critical aspects of EngageBay include:
- Email A/B testing, email automation, and email monitoring
- Live reporting on social media monitoring
- Build your landing pages and popup forms with the built-in builder.
- Designer for automation with drag-and-drop functionality
Pricing
EngageBay’s marketing automation is available for free, as are numerous other solutions. You can upgrade to the All-in-One for $8.99 per month, the CRM & Sales Bay for $7.79 per month, or the Marketing Bay for $7.79 per month if you feel you’d want to use more of EngageBay’s services.
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16- Pardot
Pardot, an integral feature of SalesForce, was first launched in the automation industry in 2006. Because it may take a while to get your mind around this marketing automation tool, it is best designed for large organizations.
The following are some of the automated software’s most appealing features:
- More advanced marketing initiatives
- Campaigns are double-checked before they go live.
- Marketing Analytics for B2B Companies
- Linked to a variety of platforms
Pricing
The most basic subscription costs $1250 per month, with more advanced features costing $4000. You can also try the product for free for 30 days.
17- Mautic
Mautic is another excellent marketing automation tool, and it is the only accessible option on this list.
It includes outstanding features like automated drip campaigns to allow you to lessen your burden and get the most out of your marketing strategy.
The following are a few of Mautic’s well-liked features:
- Automate as quickly as possible
- Tracking is simple.
- Workflow for emails and campaigns
Pricing
The software’s base plan is entirely free. The premium plans start at $100 per month and go up from there.
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18- Moosend
Moosend is an email marketing solution that automates many tedious processes so that advertisers can concentrate on creating and sustaining relationships with their clients.
The following are some of Moosend’s most notable features:
- Segmentation of Advanced Lists
- Personalized Opt-In Forms:
- Automated Workflows That Have Already Been Built:
- Customer service
- Drag-and-drop Landing Page Creator
Pricing
If you have less than 1,000 email subscribers, moosend offers a free plan for life. If you have fewer than 2,000 subscribers, their subscription options start at $8 per month.
19- Offer18
Offer automation helps you handle campaigns depending on data like gross and distinctive clicks, sales, CR, CTR, eCPM, and more. You can halt or be alerted with this automation tool, and it’s pretty simple to use.
Main Characteristics include;
- There is no requirement for manual monitoring.
- Different metrics such as CR, CTR, eCPM, and RPC can optimize.
- You can make better use of your traffic.
Pricing
Offer18 is offered in three different pricing schemes, as shown below. There’s also a 30-day free trial. $49/monthly on a unit basis. Basic Conversion: $149 per month $349/monthly for Conversion Enterprise.
20- Genoo
Genoo is a cloud-based platform with a variety of features that can help with workflow management. It offers a centralized data repository, as well as creative landing page development editors and leads capturing forms. Main Characteristics include;
- Campaign ROI tracking with CRM Analytics
- Campaigns via Email Drip
- Managing Contacts
- Management of Leads and Campaigns
Pricing
Genoo’s monthly cost starts at $199.00 per feature. They do not provide a free trial period.
Bottom Line
Marketing automation software and database marketing can help you tailor your marketing and create more income. However, keeping up with shifting marketing trends and shouldering all of the responsibility on your own is difficult. As a result, marketing automation technologies are becoming increasingly popular among marketers.
Select the finest CRM with marketing automation solutions for your organization depending on your budget, objectives, and goals.
