Domain Authority Statistics: 100+ Trends For 2025

Domain Authority is an SEO analysis metric developed by Moz to predict how well a website will rank on search engine result pages. It is calculated based on multiple factors, including backlink profile strength, site age, and content relevance. 

A higher DA generally indicates a stronger online presence and greater credibility in search rankings. Understanding Domain Authority statistics is essential for businesses, marketers, and SEO professionals who want to improve their website’s visibility and organic traffic.

This article compiles the latest Domain Authority statistics across various industries, exploring its impact on rankings, website traffic, and digital marketing strategies.

General Domain Authority Stats

1. Websites with a Domain Authority (DA) score above 60 rank in the top 5% of all websites globally (Source: Moz).
2. The average DA score for top-ranking pages on Google is 67 (Source: Backlinko).
3. Only 7% of websites achieve a DA score higher than 80 (Source: Moz).
4. Over 85% of newly created websites have a DA below 20 (Source: Ahrefs).
5. A DA score above 50 is typically required to rank in competitive industries like finance and health (Source: SEMrush).
6. Websites with a DA of 40+ have a 70% higher chance of ranking on the first page of Google (Source: Moz).
7. 68% of top-ranking websites have a DA of at least 30 (Source: Ahrefs).
8. The correlation between DA and Google rankings is 0.34, indicating a moderate relationship (Source: Backlinko).
9. The top 1,000 global websites have an average DA of 90+ (Source: Moz).
10. 92% of websites in the top 10 Google results have a DA of 35 or higher (Source: SEMrush).
11. Websites with a DA of 80+ receive over 500% more organic traffic than those with a DA of 30 (Source: Ahrefs).
12. It takes an average of 6-12 months to increase DA by 10 points for actively optimized sites (Source: Moz).
13. More than 60% of small business websites have a DA lower than 30 (Source: BrightLocal).
14. The highest recorded DA score is 100, achieved by sites like Google, Facebook, and YouTube (Source: Moz).
15. 72% of SEO experts consider DA an important factor for link-building strategies (Source: Search Engine Journal).

Domain Authority and Google Rankings Statistics

1. 91% of websites ranking in Google’s top 3 have a DA score above 40 (Source: Ahrefs).
2. Websites with a DA of 50+ are 4x more likely to rank on page 1 of Google (Source: SEMrush).
3. Sites with a DA of 90+ dominate Google’s first page, holding over 60% of the top-ranking spots (Source: Moz).
4. Websites with a DA lower than 20 appear in less than 5% of Google’s first-page results (Source: Backlinko).
5. Pages in the #1 ranking position on Google have an average DA of 72 (Source: Moz).
6. A DA score increase of 10 points correlates with an average 15% rise in rankings (Source: SEMrush).
7. 88% of high-ranking websites have a DA that exceeds their competitors (Source: Ahrefs).
8. DA has a stronger correlation with rankings in competitive industries than in niche markets (Source: Search Engine Land).
9. Only 4% of websites with a DA below 10 rank in the top 50 search results (Source: Moz).
10. DA is a more reliable ranking predictor in industries like legal services, health, and finance (Source: SEMrush).
11. Websites with a DA of 30+ receive 60% more impressions in Google search results (Source: Ahrefs).
12. Increasing DA from 20 to 40 leads to an average 45% boost in organic traffic (Source: Moz).
13. 70% of high-DA websites experience stable rankings with fewer fluctuations (Source: Search Engine Journal).
14. Websites with low DA scores (<20) need 4x more backlinks to rank competitively (Source: Ahrefs).
15. DA improvements correlate with higher engagement metrics, such as click-through rates (Source: SEMrush).

Domain Authority and Backlinks Statistics

1. Websites with a DA of 70+ have an average of 250,000+ backlinks (Source: Moz).
2. Sites with at least 100 referring domains have a DA score 30% higher than those with fewer backlinks (Source: Ahrefs).
3. 80% of domains with a DA over 50 receive backlinks from authoritative sources (Source: SEMrush).
4. Backlinks from high-DA sites (80+) improve a website’s DA by an average of 12% (Source: Moz).
5. A single backlink from a DA 90+ website can increase DA by up to 3 points (Source: Ahrefs).
6. The average DA of websites linked from Forbes, TechCrunch, and NYTimes is 80+ (Source: Moz).
7. Websites with spammy backlinks experience a 15% drop in DA scores (Source: SEMrush).
8. The top 5% of websites with the highest DA have 5x more backlinks than the average website (Source: Ahrefs).
9. Link-building efforts contribute to 65% of DA growth over time (Source: Moz).
10. Websites with a DA of 50+ typically gain at least 500 new backlinks per month (Source: Ahrefs).
11. Anchor text diversity plays a role in improving DA scores (Source: SEMrush).
12. 90% of domains with a DA of 60+ have backlinks from at least 500 unique domains (Source: Moz).
13. A site with a DA of 10-20 needs at least 50 high-quality backlinks to increase DA by 5 points (Source: Ahrefs).
14. No-follow links from high-DA sites can still positively impact DA scores (Source: Search Engine Journal).
15. Websites with backlink growth rates of 10% per month see a DA increase of 5-10 points annually (Source: Moz).

Industry-Specific Domain Authority Statistics

1. The average DA score for websites in the finance sector is 65, higher than most other industries (Source: Moz).
2. Healthcare websites have an average DA of 55 due to strict content guidelines and high-authority backlinks (Source: Ahrefs).
3. E-commerce websites typically have DA scores between 40 and 60, depending on the brand’s recognition (Source: SEMrush).
4. Tech industry websites have an average DA of 70, with leading companies exceeding 80 (Source: Moz).
5. Local business websites often struggle with DA, with an average score of just 30 (Source: BrightLocal).
6. 75% of media and publishing websites have a DA above 60 (Source: Ahrefs).
7. Real estate websites maintain an average DA of 45, impacted by regional competition (Source: Moz).
8. Education-related websites have the highest average DA of 80, largely due to .edu domain credibility (Source: SEMrush).
9. The travel industry has an average DA of 50, with top-ranking sites exceeding 70 (Source: Moz).
10. Government websites (.gov) typically have DA scores above 85 due to strong authority and backlink profiles (Source: Ahrefs).
11. Blogs and independent content sites average a DA of 35 unless backed by major publications (Source: Moz).
12. News websites frequently have high DA, with The New York Times and BBC exceeding 90 (Source: SEMrush).
13. The gaming industry has an average DA of 55, with top-tier sites reaching 75+ (Source: Moz).
14. DA scores in the cybersecurity sector are typically above 60 due to the importance of trust signals (Source: Ahrefs).
15. The automotive industry averages a DA of 50, with major manufacturers exceeding 80 (Source: Moz).

Local Business Domain Authority Statistics

1. 65% of local business websites have a DA below 30 (Source: BrightLocal).
2. Only 10% of small businesses achieve a DA above 50 (Source: Ahrefs).
3. Local businesses with a DA of 40+ receive 70% more organic traffic than those below 30 (Source: SEMrush).
4. The average DA for law firms is 45, significantly higher than other small businesses (Source: Moz).
5. Local restaurants and cafes typically have a DA of 25-35, depending on online presence (Source: Ahrefs).
6. Real estate agencies have an average DA of 40, with large firms reaching 60+ (Source: Moz).
7. 78% of local businesses with DA scores above 40 report increased customer inquiries (Source: BrightLocal).
8. Google My Business listings with higher DA websites receive 50% more clicks (Source: SEMrush).
9. 80% of small businesses with DA 30+ have active content marketing strategies (Source: Ahrefs).
10. Local business websites with frequent backlinks from local news sites see DA improvements of 15% annually (Source: Moz).
11. Only 5% of small businesses achieve a DA increase of more than 10 points per year (Source: BrightLocal).
12. Businesses in competitive local markets, such as New York and Los Angeles, need a DA of 50+ to rank well (Source: SEMrush).
13. Local businesses that invest in SEO for at least 12 months see an average DA increase of 8 points (Source: Moz).
14. Small business websites with consistent NAP (Name, Address, Phone) data have a 20% higher DA on average (Source: Ahrefs).
15. Local directories like Yelp and TripAdvisor have DA scores above 90, making them essential for local business SEO (Source: Moz).

Domain Authority and Conversion Rate Statistics

1. Websites with a DA of 50+ experience 3x higher conversion rates than those below 30 (Source: SEMrush).
2. A 10-point DA increase results in a 12% boost in customer trust and engagement (Source: Moz).
3. High-DA websites (60+) have a 25% lower bounce rate compared to low-DA sites (Source: Ahrefs).
4. E-commerce stores with a DA of 50+ see 40% higher sales than those below 40 (Source: SEMrush).
5. 80% of users trust a website more if it has a DA of 50 or higher (Source: Moz).
6. Businesses with a DA of 60+ report 2x higher lead generation success (Source: Ahrefs).
7. The average time spent on websites with DA 50+ is 35% longer than those with DA below 30 (Source: SEMrush).
8. Websites with DA 40+ receive 60% more repeat visitors than those with DA below 20 (Source: Moz).
9. SaaS companies with DA 60+ convert 15% more leads than those with lower DA (Source: Ahrefs).
10. The conversion rate for high-DA websites is 18% on average, compared to 8% for low-DA websites (Source: SEMrush).
11. 70% of high-DA websites invest in structured data and technical SEO to improve conversions (Source: Moz).
12. Online stores with DA 50+ have 3x higher email opt-in rates than lower DA sites (Source: Ahrefs).
13. Websites with DA 70+ receive 5x more social media shares than those with DA below 30 (Source: SEMrush).
14. The average cart abandonment rate is 20% lower for e-commerce websites with DA 50+ (Source: Moz).
15. High-DA websites generate 55% more revenue per visitor than low-DA websites (Source: Ahrefs).

Domain Authority and Mobile SEO Statistics

1. Websites with DA 50+ load 40% faster on mobile devices (Source: SEMrush).
2. Mobile-friendly websites have an average DA 10 points higher than non-responsive sites (Source: Moz).
3. 80% of high-DA websites prioritize mobile UX for better rankings (Source: Ahrefs).
4. Websites with a DA of 60+ have 2x lower bounce rates on mobile (Source: SEMrush).
5. 70% of mobile-first websites have a DA of 50 or higher (Source: Moz).
6. Google prioritizes high-DA sites in mobile search results by 30% more than low-DA sites (Source: Ahrefs).
7. Websites with slow mobile loading speeds (over 3 seconds) have an average DA of 20 points lower (Source: SEMrush).
8. 90% of websites with a DA 60+ use AMP (Accelerated Mobile Pages) for faster loading (Source: Moz).
9. Mobile users are 50% more likely to trust websites with a DA of 50+ (Source: Ahrefs).
10. High-DA websites (60+) receive 3x more organic traffic from mobile searches (Source: SEMrush).
11. The mobile conversion rate for DA 50+ sites is 30% higher than those below 30 (Source: Moz).
12. Google’s Core Web Vitals update improved rankings for 75% of high-DA mobile-optimized websites (Source: Ahrefs).
13. The average DA of mobile-first indexing sites is 55+ (Source: SEMrush).
14. Websites with DA 40+ receive 2x more voice search traffic than lower DA sites (Source: Moz).
15. Mobile-friendly sites with DA 60+ are 5x more likely to appear in Google’s featured snippets (Source: Ahrefs).

8. Domain Authority Growth and Improvement Statistics

1. Websites that actively engage in link-building campaigns see an average DA increase of 10 points per year (Source: Moz).
2. 60% of businesses that publish high-quality content regularly experience DA growth within 6 months (Source: SEMrush).
3. Acquiring backlinks from high-DA sites (80+) contributes to a 15% faster DA increase (Source: Ahrefs).
4. Websites with an annual DA growth rate of at least 5 points see 30% more organic traffic (Source: Moz).
5. It takes an average of 12-18 months to increase DA from 30 to 50 with consistent SEO efforts (Source: Ahrefs).
6. 80% of DA growth comes from backlinks, while 20% is attributed to on-page SEO improvements (Source: SEMrush).
7. Websites with a DA below 30 require twice as many backlinks to see a 10-point increase compared to those above 50 (Source: Moz).
8. 75% of domains that experience rapid DA growth invest in digital PR and guest posting (Source: Ahrefs).
9. High-quality content marketing can improve DA by an average of 8 points in a year (Source: SEMrush).
10. 90% of sites that increase DA above 50 maintain a regular technical SEO audit schedule (Source: Moz).
11. 70% of businesses with a DA above 60 use outreach link-building strategies to sustain growth (Source: Ahrefs).
12. Websites that remove toxic backlinks can regain up to 5 DA points within six months (Source: SEMrush).
13. E-commerce sites that improve site speed by 20% often see DA increases of 3-5 points (Source: Moz).
14. Websites publishing 4+ long-form articles per month experience 2x faster DA growth (Source: Ahrefs).
15. 85% of marketers agree that DA improvement is directly tied to high-quality inbound links (Source: SEMrush).

9. Domain Authority and Social Media Impact Statistics

1. Websites with strong social media engagement have an average DA 20% higher than those without (Source: Moz).
2. Brands that receive 1,000+ social shares per month see an average DA increase of 5 points annually (Source: SEMrush).
3. High-DA websites (60+) receive 3x more organic traffic from social media than low-DA sites (Source: Ahrefs).
4. Social signals (likes, shares, and comments) correlate with a 12% increase in DA over time (Source: Moz).
5. Twitter engagement contributes to 15% of DA growth for news and media websites (Source: SEMrush).
6. Websites with 50,000+ monthly social media visitors have an average DA of 60 or higher (Source: Ahrefs).
7. Facebook engagement (shares, likes, and comments) is linked to a 10% improvement in DA (Source: Moz).
8. Pinterest backlinks help increase DA scores for lifestyle and fashion websites by 7% (Source: SEMrush).
9. 90% of viral content websites have DA scores above 50 due to high social engagement (Source: Ahrefs).
10. LinkedIn articles shared by high-authority users can contribute to a 5% increase in DA (Source: Moz).
11. Websites that embed YouTube videos see a 4% higher DA growth rate (Source: SEMrush).
12. Instagram traffic correlates with a 6% increase in DA for e-commerce and fashion brands (Source: Ahrefs).
13. Reddit backlinks from high-karma users improve DA by up to 3 points over time (Source: Moz).
14. Websites with an average of 10,000+ social media shares per article have DA scores above 70 (Source: SEMrush).
15. 85% of brands with DA 60+ have dedicated social media marketing teams (Source: Ahrefs).

Future Predictions for Domain Authority Trends

1. By 2026, the average DA for high-ranking websites is expected to be 10% higher than today (Source: Moz).
2. AI-powered SEO tools will improve DA faster, with an estimated 15% reduction in manual efforts (Source: SEMrush).
3. Google’s increasing focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) will make DA even more critical (Source: Ahrefs).
4. Websites with high user experience (UX) scores will see a 20% faster DA growth rate (Source: Moz).
5. Voice search optimization will contribute to a 10% increase in DA for mobile-first websites (Source: SEMrush).
6. The impact of backlinks on DA is expected to decline slightly as content quality gains more weight (Source: Ahrefs).
7. Websites using AI-generated content risk losing DA points due to potential penalties for low-quality content (Source: Moz).
8. By 2027, websites that focus on brand authority will see an average DA increase of 15 points (Source: SEMrush).
9. The rise of zero-click searches may make DA growth more challenging for informational sites (Source: Ahrefs).
10. Google’s evolving algorithms will prioritize websites with consistent content updates, boosting DA scores (Source: Moz).
11. DA improvement will require more diverse backlink sources as search engines refine link evaluation criteria (Source: SEMrush).
12. Social media’s role in DA improvement will increase as platforms integrate with search algorithms (Source: Ahrefs).
13. Video content will contribute to DA growth more significantly, with a projected 8% increase in impact by 2026 (Source: Moz).
14. Websites that prioritize accessibility and inclusivity will see a 5% increase in DA growth rates (Source: SEMrush).
15. The future of DA will likely include more AI-powered scoring factors to better reflect site authority (Source: Ahrefs).

FAQs

What is a good Domain Authority score?

A good DA score depends on industry competition. Generally, 40-50 is average, 50-60 is good, and 60+ is excellent.

How can I improve my Domain Authority?

You can improve DA by acquiring high-quality backlinks, optimizing on-page SEO, and regularly publishing valuable content.

Does a high DA guarantee higher Google rankings?

No, but a higher DA increases the likelihood of ranking well, as it reflects backlink quality and site authority.

How often does the Domain Authority update?

Moz updates DA scores regularly, but changes in backlinks and SEO performance can impact scores over time.

Can a low DA website rank high on Google?

Yes, a low-DA website with high-quality content and strong on-page SEO can still rank well for niche keywords.

Find More Stats Across Multiple Industries and Categories