Best Digital Marketing Tools For Real Estate Businesses

Real estate digital marketing tools helps your property business to acquire more buyers.

Online marketing is the perfect channel to bring in relevant property buyers. However, performing digital marketing is challenging, especially due to rising online competition.

You should use the right real estate digital marketing tools to reach buyers at different stages of the customer journey and at exact micro-moments.

Some of the channels that you should use in your online marketing campaign are real estate SEO, real estate PPC, Social Media, Email Marketing, Influencer Marketing, and Content Marketing.

You need special tools to improve your real estate marketing team’s productivity.

Here are the top real estate online marketing tools to grow your business:

1- Trello – For Real Estate Project Management

Trello is a collaboration and project management tool that helps you manage all your real estate projects in one place. By using it, you can build a team and manage tasks in an efficient way. Trello offers lists and blocks that you can use to organize work and tasks.

Why Trello is Useful For Real Estate Business

• In cards, you can attach emojis, images, hyperlinks, videos, and other documents. You can even share the cards via direct link or QR code and even can embed any card with the embedded code.
• For easy organization, you can add color-coded labels like waiting for approval, testing, approved, and denied.
• You can also add checklists and checkboxes to your cards and lists.

Trello Pricing

Trello is free for individual and small team members where you can add up to 10 boards and get unlimited storage. However, you can also purchase the Business plan in which you get unlimited boards that costs $10 per month.

Related: Best Digital Marketing Tools For Small Businesses

2- ProofHub – For Real Estate Digital Marketing Team Collaboration

ProofHub is an all-in-one project planning tool for real estate agents. If you lead a team of real estate agents, then you can make use of ProofHub. ProofHub is also trusted by over 85k businesses and teams worldwide including NASA, Netflix, Nick, and TripAdvisor.

Why ProofHub is Useful For Real Estate Business

• You can create different discussion topics and can add team members for simple discussion. By the use of @Mentions, you can grab the attention of people.
• With the help of “Gantt charts”, you can visualize tasks with drag and drop functionality. Check which task is assigned to which team member.
• ProofHub also supports multiple languages including English, Spanish, French, German, and Polish.
• You can also assign custom roles to team members like those who have full, limited, and restricted access.

ProofHub Pricing

The Essential plan costs $45 per month with the limit to create up to 40 projects with 15 GB storage where the Unlimited plan costs $89 per month where you can add unlimited projects with unlimited storage.

Related: Project Management Tools

3- Zoom – For Video Conferencing

Zoom is an extremely popular video conferencing tool that helps real estate agents schedule meetings with their customers. Apart from meetings, Zoom can be also useful for other tasks such as calls, chatting, and webinars. It is also trusted by various brands such as Zendesk, DocuSign, Atlassian, and Sophos.

Why Zoom is Useful For Real Estate Business

• You can add up to 1000 members to your meetings with the support of HD videos and audio. Besides, you are also allowed to record the meetings.
• Zoom is available for Windows, Linux, macOS, iOS, and also Android devices.
• With “Immersive View”, you can recreate the feel of your office, class, or conference room by placing members onto a virtual background. Also, you can choose various backgrounds like blur and others.
• At meetings, participants can chat, share documents, and even add reactions and polls.

Zoom Pricing

Zoom is free for all but with the limitation of adding only 100 participants in meetings and also allowing only 40 mins for group meetings. However, you can buy a Pro or Business plan where you can add up to 300 participants and also get advanced features like 1 GB cloud recording and recording transcripts. The Pro and Business plans cost $149.90 and $199.90 per year.

Related: PDFBear Review

4- BoxBrownie – For Image Editing

Images are very essential when it comes to real estate sales but for professional images, you need to hire a designer that will take lots of dollars from you. Here, BoxBrownie can help you as it is an excellent photo editing service provider that is also affordable.

Why BoxBrownie is Useful For Real Estate Business

• The turnaround time is only 24 hours, which means you will get a beautiful image of your property in a day.
• Need a virtual tour presentation? BoxBrownie offers professional virtual tour videos so that you can showcase your property to the buyers.
• If you want to remove unwanted items from your property photos, you can achieve it by using BoxBrownie’s “Item Removal” service.

BoxBrownie Pricing

BoxBrownie pricing depends on the service you want like Image Enhancement costs $1.60 where 360-degree virtual tours start from $16. For the full range of pricing, check here.

Related: Top Online Image Editing Tools

5- GetResponse – For Real Estate Email Marketing

GetResponse is a popular email marketing and all-in-one marketing tool that helps you generate quality leads. GetResponse is trusted by both small and big brands including Revolut, Zendesk, and Shaw. GetResponse offers various tools to help you generate real estate leads like website builder and landing page creator.

Why GetResponse is Useful For Real Estate Business

• By using Website Builder, you can create a beautiful and converting website, portfolio, or business page.
• You can create and send engaging emails to customers that help you sell your property. Also, send transactional emails to customers like order confirmation.
• With the Live Chat feature, chat with your customers to make more sales. 
• You can make use of Signup Forms to turn visitors into email subscribers. GetResponse offers ready-to-use templates with even popup support.

GetResponse Pricing

The GetResponse pricing starts from $15 per month and goes up to $99 per month where you can use various tools like website builder, email marketing, and landing page creator.

Related: Email Marketing Stats

6- Canva – For Graphic Designing

Canva is an extremely popular graphic design platform that allows youtube to create various graphics for almost every use like social media, videos, blog banners, logos, flyers, posters, and even presentations. The best thing with Canva is that you get thousands of free vectors, illustrations, and copyright-free images to use in your designs. It is already trusted by the world’s big brands like PayPal, Intel, and GUCCI.

Why Canva is Useful For Real Estate Business

• By using Canva, you can create real estate flyers, logos, business cards, property videos, and brochures.
• Canva is available for Windows, Mac, Android, and iOS devices.
• With a powerful photo editor, you can customize your photos by adding filters, cropping, and resizing.
• By using collages and photo grids, you can show different areas of property in one single photo.

Canva Pricing

Canva is free for everyone where you get over 250k templates, free photos, and 5GB of cloud storage. However, you can purchase the Pro subscription that costs $119.99 per year where you get 100GB of cloud storage, millions of premium templates, photos, and illustrations.

Related: Ways To Edit Images To Increase Your Business Credibility

7- Buffer – For Real Estate Social Media Marketing

Buffer is the only tool you need for your real estate social media marketing. It is used by over 160k small businesses to grow on social media platforms. Buffer is one tool where you get all the essential features like publishing, scheduling, engaging, and also checking performance analytics of your social media posts.

Why Buffer is Useful For Real Estate Business

• Use Buffer to craft posts and publish on social media platforms including Pinterest, Twitter, LinkedIn, Facebook, and Instagram.
• You can also measure your social media performance and can create reports. You will be provided one dashboard from where you can track all of your social media profiles performance.
• Buffer allows you to create custom and even white-label reports where you can add your own title, description, and logo. Besides, download your reports in PDFs.
• You can directly engage with your social media fans, like view comments on your posts, and reply back instantly. Buffer’s machine learning technology analyzes any negative comment or question and alerts you.

Buffer Pricing

The free plan allows you to add up to three social channels on which you can schedule up to 10 posts per channel. The Essential plan costs $5 per month with unlimited channels and unlimited posts.

Related: Tools To Measure Social Media Engagement

8- Contactually – For Real Estate Customer Relationship Management

Contactually is a real estate CRM (Customer Relationship Management) created especially for real estate agents and brokers. It is owned by Compass. By using Contactually, you can easily prioritize the leads and can communicate with the clients or customers, all in one place.

Why Contactually is Useful For Real Estate Business

• Make your workflow more efficient by installing integrations. Contactually offers hundreds of useful integrations ActiveCampaign, Constant Contact, and Google Forms.
• With Contactually’s “Best Time To Email” feature, it helps you schedule emails at the right time.
• To maintain your relationship with customers, Contactually keeps track of all your conversations by various mediums like phone, text, and email. 
• Not good at creating engaging and converting messages? Contactually offers custom templates and automated personal messages.

Contactually Pricing

The Professional plan costs $69 per month where you get bulk messaging, Android and iPhone apps, and Best Time To email features.

Related: Best Tools For Startups

9- Structurely – For Online Lead Nurturing

Structurely is an AI conversational tool that helps you qualify more leads by doing automated conversations with the clients or customers. Structurely’s AI assistant can start a conversation at any time on any device like Android and iOS.

Why Structurely is Useful For Real Estate Business

• By using Structurely, you don’t need to tense on follow-ups. Its AI assistant follow-ups unresponsive leads 25 times under a period of 12 months.
• You can also check your AI assistant’s performance like engagement rate and a number of messages.
• Structurely offers powerful analytics where you can track your leads. You can also create custom reports.
• Moreover, you also have an AI Email Assistant that sends emails from your domain to customers. You can add images, GIFs, and other attachments to the email.

Structurely Pricing

For Structurely pricing, you can contact the team.

Related: Best WordPress Plugins For Live Chat

10- Animoto – For Real Estate Video Marketing

Animoto is a free video maker tool that allows you to create quick videos for your real estate marketing. It is also a certified partner of Facebook, HubSpot, and Twitter. Animoto is already used by millions of people including real estate agents.

Why Animoto is Useful For Real Estate Business

• With stock and music libraries, you can make use of millions of free stock images and songs in your real estate videos.
• Animoto offers you complete customization power like you can add over 40 types of text and fonts in your videos or crop and trim your footage.
• To make videos more professional, you can add your own company logo or watermark throughout the videos.
• You can post on social media directly from the Aimoto dashboard, download videos, or even generate an embedded link that you can use on your website.

Related: Video Marketing Guide For Small Business Owners

Animoto Pricing

The free plan allows you to create unlimited videos but with Animoto branding. However, to remove branding, you can purchase the premium plan that costs $8 per month.

Conclusion

Finally, we have covered our list of best digital marketing tools for the real estate business. If you are a real estate agency or working in a real estate business then all the above tools are necessary for you to grow your real estate business.