Digital marketing in India has experienced massive growth in recent years. From surging investment to a growing audience, the digital marketing industry in India is doing unbelievably well.
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Indian businesses are now relying more and more on digital marketing strategy and are feeling highly positive for their return, and why not? Digital marketing is yielding exceptional results and convincing enough to attract any investor. Moreover, industries of all segments are showing interest in digital marketing.
If you still think that you should invest in digital marketing or not, check out these latest top digital marketing stats in India that will definitely win over your confidence. Furthermore, these data will also provide a few fine benchmarks while creating your company’s marketing strategy.
Growth Statistics of Digital Marketing in India
1 – In 2019, digital advertising saw an increase of 26% compared to 2018, which is equivalent to Rs.13,683 crore.
2 – Overall, advertising saw satisfactory 9.4% growth, as reported recently by the Dentsu Aegis Network.
3 – In 2019, India’s digital media market was accessed to be 221 billion Indian rupees.
4 – By the end of 2019, the overall the Indian advertising industry’s value was at Rs 68,475 crore.
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5 – By the end of 2020, the industry is expected to grow by 10.9% to reach Rs.75,952 crores.
6 – In 2020, the number of mobile phone internet users in India has already touched 448 million.
7 – On average, the country’s digital media industry was estimated to show a steady hike of 23% compounded annually between 2018 to 2020.
Anticipated Growth Statistics of Digital Marketing in India
8 – The digital marketing industry will keep growing at the rate of 27% in the current year, which will touch Rs 17,377 crore by the time 2020 ends.
9 – Another study says that by the end of 2020, digital marketing in India is expected to grow by 10.9% to touch Rs 75,952 crore mark.
10 – The given estimate is projecting it to cross 414 billion rupees by 2022.
11 – By the end of 2025, digital will grow at a CAGR of 27.4% to surpass the Rs.50,000 crore mark.
12 – Another report says it is projected to show a growth rate of 11.83% CAGR to touch a market size of Rs.1,33,921 Crore by 2025.
13 – E-commerce in India with the highest share in digital marketing has the anticipated revenue to grow to 71.0 billion U.S. dollars in 2024.
Related: Digital Marketing Scope in India
Investment Statistics on Digital Media in India
14 – Social media majorly leads advertising expenditures on digital media in India. It has the highest share of 28%.
15 – Social media is contributing Rs.3,835 crore to the Indian digital advertising pie.
16 – The investment is distributed in the digital advertisement as display media (21%), paid search (23%), and online video (22%).
17 – In 2019, digital advertising spend in India was around Rs.160 billion.
18 – By the end of 2020, Ad expenditure in the Digital Advertising market is expected to reach US$2,477m. 19 – In 2020, India’s digital market’s largest segment is Search Advertising. It has an expected market volume of US$944m.
Investment Anticipation of Digital Marketing in India
20 – Display media, online video, and social media are anticipated to grow faster in 2020.
21 – The contribution of paid search is anticipated to reduce from 25% to 23% by the end of 2020.
22 – The contribution of mobile advertising is growing with each passing year compared to desktop advertisements.
23 – In 2020, mobile advertisement has a share of 63%, while desktop advertisement has only 37% of the share.
24 – In 2024, mobile is projected to generate 77% of total ad spending in the Digital Advertising market.
25 – In the Classifieds segment, the average ad spending per internet user is expected to reach US$0.2 in 2020.
Source Average Ad Spending per Internet User
26 – By the fiscal year 2024, the spends in Indian digital advertising is projected to touch almost Rs.540 billion. This makes a remarkable 28% growth rate in digital ad expenditure in the country.
Social Media Users Statistics in India
27 – The easy access to the internet in India raised the number of social media users in the country to 326.1 million in 2018.
28 – The number of user growth in 2018 is relatively lower as compared to that occurred within 2016 and 2017.
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29 – Still, the country is expected to see almost 448 million social network users in 2023. 30 – Facebook retained the number one position in the popular social media platforms as of 2017.
31 – In India, the number of Facebook users is expected to reach 444.2 million in 2023. The figure was 281 million in 2018. It indicates a significant increase in the user base of the social media platform.
32 – Facebook possesses three of the most popular social networks globally – WhatsApp, Facebook Messenger, and Instagram.
33 – The penetration rate of Facebook users in India is estimated to reach nearly 15% in 2016 to almost 23% in 2021.
34 – In India, the number of social network users was nearly 216.5 million in 2016. It is projected to grow more and to reach more than 336 million by 2020.
Conclusion
It is essential to understand that digital marketing does a lot more than just creating ads. It involves branding, customer engagement, and improving the UI, apart from just product or services promotion.
The above digital marketing statistics and predictions indicate that the market is witnessing its good time and waiting for the best time ahead. Also, it is producing a range of exciting opportunities for business growth in the near future. Indeed, the Indian market has embraced digital marketing with open arms.
Nevertheless, there are still a lot of businesses that are yet to turn digital and take advantage of being online. But the above stats confirm that in the next decade, more and more brands will come online and will be using digital marketing to engage with customers and drive more sales.
