Link building is an important part of Search Engine Optimization, but there are many types of links that beginners who are new to SEO might not be familiar with.
In this guide, we will explore the difference between Dofollow and Nofollow links and how they impact SEO in 2025.
Dofollow links started with Google’s PageRank algorithm in 1998, which prioritized reliable web pages based on how often they were linked to.
On the other hand, No-follow links were introduced to combat spam and prevent link manipulation for SEO ranking.
So, do not skip ahead, stick with this article, and we will explain the full SEO value of followed and nofollowed links.
What Are Dofollow Links?
A Dofollow link, also known as a follow link, is a standard hyperlink that allows search engines to follow it to its destination and pass authority and value (commonly referred to as “link juice”) to the linked source.
The more high-quality links pointing to your site, the more likely search engines are to trust your site and consider it authoritative.
How to Quickly Identify a Dofollow Link?
Right-click the link and select “Inspect” (or press Ctrl + Shift + I on Windows / Cmd + Option + I on Mac).
Look at the HTML code of the link (<a href=”URL”>).
If there is no rel=”nofollow” attribute, it’s a Dofollow link.
Best Practices for Dofollow Links in 2025
- Get Dofollow links from high-quality and relevant websites within your niche.
- Prioritize backlinks from authoritative domains with strong domain authority.
- Use a diverse mix of anchor texts, including branded, exact match, and natural phrases.
- Avoid getting links from spammy, low-quality, or irrelevant websites to prevent penalties.
- Focus on content-driven link-building strategies like guest posts and case studies.
- Leverage digital PR to earn backlinks from news websites, bloggers, and influencers.
- Create high-value, shareable content that naturally attracts Dofollow links.
- Use only reputable and industry-specific directories for directory link building.
- Regularly monitor backlinks to identify and remove toxic or broken links.
- Maintain a balanced mix of Dofollow and Nofollow links for a natural link profile.
- Stay updated on Google algorithm changes to keep your SEO strategy effective.
What Are Nofollow Links?
Nofollow links contain an HTML attribute, rel=”nofollow”, which instructs search engines not to pass link equity to the target site.
Although they do not directly influence SEO rankings, they are still important for referral traffic, user engagement, and building a natural backlink profile.
How to Quickly Identify a Nofollow Link?
Follow the same instructions as outlined in the Dofollow links for verification.
The only difference is that if you see rel=”nofollow” inside the <a> tag, it’s a Nofollow link.
In addition you can also install SEO extensions like NoFollow Simple, MozBar, or SEOquake.
Benefits of Adding Nofollow Links for SEO
- Prevents Passing Link Juice – It stops search engines from transferring authority to linked pages.
- Controls Link Spam – Helps avoid linking to low-quality or untrusted sites.
- Improves Website Authority – Ensures that only high-quality, relevant links get followed.
- Protects Against Google Penalties – Prevents search engines from assuming unnatural link-building tactics.
- Enhances User Experience – Allows linking to useful resources without affecting SEO rankings.
- Balances Link Profile – Creates a natural mix of Dofollow and Nofollow links, which looks more organic.
- Supports Affiliate and Sponsored Links – Google requires Nofollow tags for paid or sponsored links.
Primary Differences Between Dofollow and Nofollow Links for SEO
| Feature | Dofollow Links | Nofollow Links |
| SEO Impact | Helps with ranking on search engines | Does not directly help with ranking |
| Pass Link Juice (Authority)? | Yes, it transfers authority to the linked page | No, it does not transfer authority |
| Google Indexing | Google follows and indexes the link | Google may not follow the link |
| Best Use Cases | Backlinks from high-authority sites, guest posts, and internal links | Paid links, user-generated content, sponsored posts, and comments |
| Helps in Ranking? | Yes, it boosts ranking if from a quality source | No, but can still bring traffic |
| Anchor Text Influence | Affects keyword rankings in search results | Does not impact keyword rankings |
| Risk of Spam? | Can be risky if used in large numbers from low-quality sites | Safer, as Google does not count them for ranking |
Long-Term Benefits of a Balanced Link-Building Strategy for SEO
A balanced link-building strategy helps your website grow steadily over time. Instead of just chasing quick results, it focuses on quality and consistency.
Here are the long-term benefits in simple terms:
- Higher Google Rankings – Good links from trusted websites tell Google your site is valuable, helping you rank higher in search results.
- More Website Traffic – As your site ranks better, more people will find and visit it.
- Better Trust & Reputation – If well-known sites link to you, it makes your website look more credible and trustworthy.
- Lasting Results – Unlike shortcuts that can get you penalized, a balanced approach keeps your rankings stable for a long time.
- Organic Growth – With a strong foundation, your site will keep attracting links naturally, reducing the need for constant outreach.
- Stronger Brand Authority – More exposure means more people recognize your brand, making it easier to attract customers.
- Better User Experience – Quality backlinks often come from helpful, relevant content, which improves the overall experience for visitors.
Must-Have Link Building Tools for Effective Tracking and Monitoring
Ahrefs
Ahrefs provides a data-driven platform to improve your website’s performance. With tools like Site Explorer, Rank Tracker, and AI-powered content analysis, you get insights into web traffic, competitor strategies, and ranking trends.
Stats show that 64% of professionals trust Ahrefs’ link data over competitors, and 44% rely on its Domain Rating.
SEMrush
Semrush is a widely-used marketing platform that helps businesses improve online visibility. It provides tools for search optimization, content planning, competitor analysis, paid ads, and social media management.
Over 10 million marketers trust it, including 30% of Fortune 500 companies. Users can track rankings, audit websites, analyze ads, and manage campaigns from one dashboard.
Moz Link Explorer
Moz Pro provides essential metrics to improve your site’s visibility. With keyword tracking, link research, and technical audits, you can refine your strategy and drive more conversions.
Track rankings, analyze backlinks, and optimize pages to boost authority. Choose from flexible plans, starting at $79/month when paid yearly.
Majestic SEO
Mighty Magpie is a full-funnel search optimization company that provides advanced backlink strategies using Majestic’s Trust Flow and Citation Flow.
Strengthen your link profile with high-authority, industry-relevant domains and enhance your online visibility.
Google Search Console
Google Search Console helps you track and improve your site’s performance. Analyze impressions, clicks, and rankings to see how users find you.
Use tools like Core Web Vitals and AMP reports to enhance speed and usability. The URL Inspection tool provides insights into how Google sees your site.
Linkody
Linkody helps you track and manage backlinks with detailed metrics. Monitor gains and losses, analyze your link profile, and compare it with competitors.
Get insights into domain authority, spam score, and anchor text distribution. Use the disavow tool to remove harmful links and protect rankings.
Conclusion
Both Dofollow and Nofollow links play essential roles in a well-rounded SEO and marketing strategy. While Dofollow links are critical for building domain authority and boosting search rankings, Nofollow links contribute indirectly by driving referral traffic, improving brand visibility, and maintaining a natural backlink profile. A balanced combination of these link types ensures compliance with Google’s guidelines and builds credibility over time.
FAQs
Which Is More Profitable for SEO: Dofollow or Nofollow Links?
Dofollow links are more beneficial for SEO as they pass authority and can improve search rankings. Nofollow links do not directly influence rankings but can drive traffic and increase brand visibility.
How to Calculate the Follow vs. Nofollow Links Ratio for Your Website?
To calculate your site’s dofollow-to-nofollow link ratio, use SEO tools that analyze your backlink profile and categorize each link accordingly.
Which Link Strategy is Best for Beginners in SEO?
For SEO beginners, focusing on acquiring Dofollow links from reputable sites is advisable, as they directly enhance search rankings.
Can Nofollow Links Have an Indirect Effect on Your SEO Rankings?
Nofollow links can indirectly benefit SEO by driving referral traffic and potentially leading to natural Dofollow links in the future.
Are Nofollow Links Worthless for SEO?
Nofollow links are not worthless; while they don’t pass authority, they contribute to brand exposure and can attract visitors.
