Dentists SEO Statistics: 101 Key Google Search Stats

Dental SEO statistics help dentists understand the latest trends in dental SEO and online search habits of patients. 

From the increase in mobile searches to the rising role of video content, the top dentist SEO stats and trends are shaping how people find and choose their dental providers. 

This article highlights 101 important statistics about dental SEO, showing how digital strategies can boost a practice’s visibility, reputation, and patient growth.

Top Dental SEO Statistics (Editor’s Choice)

• By 2022 to 2032, the employment rate in the dental field is estimated to rise by 4%.
• In 2022, dental clinics accounted for the largest revenue share at 68.5% and are projected to grow at a CAGR of over 4.0% from 2023 to 2030.
• The geriatric population in the U.S. grew by 15% between 2000 and 2010 and is projected to reach 92 million by 2060.
• A company with a Google Business Profile has a 94% likelihood of being considered reputable.
• Approximately 25% of people in the U.K. have undergone cosmetic dental procedures.
• The highest-ranked pages have 3.8 times more backlinks than the lower-ranked ones.
• 72% of effective marketers track ROI from content marketing.

Google Search Stats For Dentists

• The Global Digital Dental Care industry size is expected to reach $14.2 billion by 2030, growing at a market growth of 10.6% CAGR during the predicted period.

• According to a WHO report in March 2023, over 3.5 billion people suffer from oral disorders globally.
• The U.S. Bureau of Labor Statistics (BLS) reveals that nearly 92% of dentists are engaged with independent practices.
• People mostly look for a reputed and competent individual when they look for dentists who are referred by someone. 
• A notable higher global frequency of 23% has been predicted for adults of 60 years or older.
• There is likely to be an increase between 32% and 110% by 2040.
• North America dominated the dental diagnostic and surgical equipment market on a broad scale in 2023.

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• According to 41% of people, the content they find from researching on social media impacts their choice of treatment center.
• 61.5% of desktop searches and 34.4% of mobile searches result in zero clicks.
• 10th on Google only gets you 2.4% of clicks, and the second page of results gives you less than a 1% (0.63%) chance of being clicked.
• The cosmetic dentistry sector is expected to observe the fastest growth of 8.0% from 2023 to 2030 owing to the rising adoption of teeth improvement practices. 
• The Dental Scanners segment is expected to account for about 30% of the market by 2030.
• Only 0.78% of Google searches ever clicked on something on the second page.

• The business should account for at least 5% of its business in the dental industry.
• At least 50% of the business solution should be SEO-related.
• The dental field employment rate is projected to increase by 4% from 2022 to 2032.
• 49% of dental practices use scheduled reminders to communicate with patients.

Local Dentistry SEO Stats

• 46% of all Google searches have a location-based intent.
• Research discloses that 88% of local Google searches lead to a visit to a physical location.
• 38.2% of Google queries consist of three to four words like “dentist near me” or “best dentist in [location].”
• Local and organic searches create 69% of general digital traffic.

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• After searching local businesses on Google, 72% of customers will travel a short distance to visit a retail store.
• 88.5% of patients switching dentists use Google to conduct online research. 
• 88% of users go through the reviews to determine the quality of a local business.
• 59% of users expect local businesses to have between 20 and 99 reviews.
• 9 out of 10 Internet users have read online reviews to research local businesses, with nearly 40% doing so regularly.
• 30% of surveyed consumers named tracking reviews as a key factor for comparing local businesses.
• Research reveals that 88% of nearby Google searches result in a go to a physical location.
• 40% of consumers look for local dentist information at least once a month.
• 42% of users use click-throughs in Google Maps Pack while searching for local dentists.

Dental Video SEO Stats

• More than 90% of businesses have adopted a video marketing strategy.
• 89% of consumers say that video content helps convince them to pay for a service.
• 92% of mobile video consumers share videos with others, making video marketing effective for dental practices.
• Creating shorts, informative clips, and your clinic tour help patients feel more connected and comfortable with your practices.
• A one-minute video is similar to eight million words in informative form.
• 86% improvement in conversions attributed to video marketing.
• People are likely to share videos twice over other forms of content, including social media posts, blog posts, and web product/service pages.
• 72% of patients would like to get information about the dental procedure by watching videos.

Dental CRO Stats

• 400 commonly used medicines cause the problem of dry mouth and increase oral disease risk.
• The common rate of root caries is 62% in China and 46% in India.
• CTAs can help in increasing conversion rates by 47% on dental websites.
• The top Google search result garners a 27.5% click-through rate, while the tenth position drops significantly to 2.3%. 

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• 70% to 80% of new patient conversion happens because of referrals from existing active patients.
• Referrals have the highest conversion rates of any customer acquisition channel, with a rate of 3.74%.
• The overall Prospect Patient Conversion Rate for dental practices is 59.8%.
• Organic search ranks as the second most effective channel, achieving a conversion rate of 3.5%.
• PPC visitors are 50% more likely to complete any action, such as call, book, or purchase, compared to organic visitors.
• 65% of users click on organic Google results in the form of relevant video carousels and snippets.

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• Facebook ads with the highest conversion rate of over 9% result in sales.
• 60% of users have actually contacted a dental practice directly after finding it in a search result.
• Conversion rates of pre-bookings for dental appointments increase up to 200% with an optimized landing page.
• Nearly three-quarters of dental patients want educational content on oral health.

Patient Search Behavior Stats

• 93% of online experiences start with a search on Google, which is important for organic search traffic.
• 95% of patients have booked their appointments online and will book in the future if available.
• According to BrightLocal, 79% of consumers believe online reviews as much as a personal recommendation.
• 86% of customers say they contacted a dentist after strolling a search.
• 40% of all dental appointments made on the same day are online.
• 77% of patients choose a provider that offers online scheduling, and only 26% of dental clinics offer the service. 
• A staggering 97% of consumers rely on search engines to discover local businesses, including dental practices.
• 81% of consumers still use Google for reviews, although this is a decrease from 87% in 2023.
• 73.6% of people read reviews to learn about the quality of dental services.
• 65% of users prefer organic search results, opting for traditional blue-linked results over other links.

Content Marketing Stats For Dentists

• Dental businesses that blog have 97% more inbound links, improving SEO.
• Content marketing generates 3 times more leads.
• Referral of a channel has the highest conversion rate of 3.6%.
• Organic search traffic, representing 35% of website visits, shows that creating informative and valuable content can lead to increased visitor engagement and higher conversion rates.
• Some of the most successful content marketing for businesses covers case studies and reviews or testimonials.
• Dental practices that post regular content see a 60% increase in patient involvement on social media.
• 70% of patients are more likely to choose an oral health practice that provides helpful content over one that doesn’t.

Dental Link Building Stats

• It is revealed that pages with backlinks from reputed websites directly boost organic traffic by 30%.
• 5% of pages with high-quality backlinks that lead to good search rankings.
• 93% of SEO experts say links will impact Google rankings in the next few years.

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• Nearly 80% of SEO professionals consider link building as a crucial part of their strategy.
• 93.8% of link builders believe that the quality of links is more important than its quantity.
• 42% of the SEO specialists spend similar time on internal and external linking.
• The most difficult aspect of search engine optimization is link building, according to 41% of enterprise companies.

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Reputation Management Stats For Dentists

• 47% of consumers say a dentist’s reputation matters the most when seeking medical services.
• Patients trust Google reviews 54% more than reviews on any other platform.
• 70% of users are more inclined to choose a local business that provides information on social media.
• The number of clicks a business will garner jumps 25% when it goes from 3 stars to 5 stars, according to a study by BrightLocal.

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• Roughly 85% of patients speak well about experiences with a practice that uses Dental Practice Management Software (DPMS), focusing on positive testimonials and experiences.
• A study showed that 86% of patients were satisfied with their teledentistry encounters.
• 71% of consumers do not use a business with an average star rating below three stars.
• 46.9% of patients read online reviews to learn how dentists solve patients’ problems.
• 84.5% of patients believe that half of the dentist reviews are genuine.
• 60% of consumers feel they need to read at least four reviews to form an opinion about a dental practice.
• 9.1 % need to read between seven and nine reviews before acting upon it, whereas 14.6% require reading more than ten reviews in order to make a decision.

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• More than 71 percent of dental practices surveyed stated that 5 percent or fewer of their patients leave them online reviews.
• Google, Facebook, and Yelp account for nearly 80% of all online reviews, emphasizing the need to focus on these platforms for reputation management.
• 84% of surveyed consumers worried they couldn’t always spot false reviews.
• 41% of respondents say that what they find on an Internet search will influence their choice of treatment center.
• 84% of customer searches are discovery searches, with 16% direct searches.
• Customers are 2.7 times more likely to consider the practice trustworthy if it has a full Google Business Profile completed.
• 75% of consumers say they “always” or “regularly” read online reviews when researching local businesses.

Conclusion

The above dentist SEO statistics shows that organic marketing for dental practices is more about making friendly online experiences for patients to build trust and encourages them to book appointments.

Since most people use search engines to find local dental services, practices need to focus on various strategies, including content marketing, video SEO, and managing their reputation.

It’s important to optimize for local searches, use patient reviews, and keep a strong online presence to stay competitive in this changing industry. 

As the dental market evolves, having a solid, data-driven SEO plan is crucial for success.