Content marketing ROI stats is one of the crucial metrics of digital marketing. Without relevant, impactful, and engaging content, you would not be able to drive high-quality traffic to your website, leading to lower conversion rates affecting the overall ROI.
Related: B2B Content Marketing Ideas
By now, you must always have heard the subjective opinion of writers and content marketers about the undeniable importance of content marketing. However, this article will state the need and importance of content planning, creation, and ultimately marketing over several platforms with “actual figures”.
Related: The Ultimate Guide to B2B Content Marketing Strategy
Here are the top content marketing ROI stats for 2022:
- Surprisingly, 21% of B2B content marketers are successful in tracking the overall ROI of their content marketing strategies and efforts. (Content Marketing Institute)
- B2B companies who leverage the power of content marketing generates 67% more leads than the companies who don’t. (HubSpot)
- 24% of businesses employees 50% or more of their marketing budget in creating content and marketing it through accurate platforms. (Contently)
- Interactive content like calculators, assessments, and quizzes generated conversions well for 70% of the time. While passive or monotonous content holds the potential to convert the leads only by 36%. (ION Interactive)
- Content marketers who spend over $25000 on content marketing each year are more likely to save over $14 on their acquisition cost per customer. (HubSpot)
- Content marketers who have prioritized blogging in their content marketing strategies are 13 times more likely to have a positive return on investments. (HubSpot)
- 72% of content marketers say that content marketing increases the total number of leads. (Content Marketing Institute)
- Video content marketing can fetch you a 60% customer returning rate. (Marketing Sherpa)
- 66% of people have reported finding new business by promoting their content on Twitter. (Business for Twitter)
- 94% of Twitter users will plan to buy from a business they follow on the platform. (Business For Twitter)
- 69% of users bought something because they saw a Tweet about that. (Business for Twitter)
- As compared to traditional marketing, content marketing will cost you 62% less and generate three times more leads than that of conventional marketing. (Demand Metric)
- Companies that use content marketing experiences six times higher conversion rates than the companies who don’t. (Aberdeen Group)
- One of the biggest beverage manufacturers, coca-cola, spends more money creating quality content than advertising the product through television. (Contently)
- 75% of content marketers are planning to increase their budget for getting interactive content in coming years. (Snap App)
- The long-form of blog posts generates nine times more leads than short blog posts. (Curata)
- Lead generation (85%), lead nurturing (78%), and sales (84%) are the top organizational objectives as far as content marketing is concerned. (Content Marketing Institute)
- Over 72% of content marketers find content marketing more efficient than traditional marketing overprint or mass media. (Custom Content Council)
- 92% of content marketers believe that the content is as essential as any other business asset. (Content Marketing Institute)
- Every dollar you are spending on email marketing would fetch you revenue of $42. (Litmus)
- 40% of content marketers succeeded and reached their marketing goals by using original image content. (Venngage)
- Marketers who are willing to leverage blogging power are more likely to see 13 times more ROI. (HubSpot)
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Conclusion
All the content marketing ROI stats mentioned above will help you understand the importance of content marketing for different companies having different sets of ultimate goals.
Content marketing will help you attain your desired business goals by helping your customers and providing them with the information they require or spreading awareness about your brand or products through the medium of content marketing.
