Latest Yelp Statistics for 2025: What’s New in Business Directories

The top yelp stats for 2025 are that Users post an average of 26,000 new reviews per hour on Yelp, Yelp has 5.4 million registered business pages, and Yelp’s mobile app has been downloaded over 250 million times.

These statistics highlight Yelp’s reach, usage trends, and the impact of reviews on businesses. 

Let us explore the best yelp statistics for 2025 and future:

General Yelp Stats and User Growth

1. Yelp had 73 million unique monthly visitors across mobile and desktop in 2023 (Source: Yelp).
2. There are 265 million cumulative reviews on Yelp as of Q4 2023 (Source: Yelp).
3. Yelp’s total revenue for 2023 was $1.3 billion, a 12% increase from 2022 (Source: Yelp).
4. Yelp has 5.4 million claimed business pages, meaning owners actively manage their listings (Source: Yelp).
5. About 45% of Yelp’s audience accesses the platform via the mobile app (Source: Yelp).
6. The Yelp app has been downloaded over 250 million times since its launch (Source: Statista).
7. Users post an average of 26,000 new reviews per hour on Yelp (Source: Yelp).
8. 63% of Yelp users are aged 18-44, making it a key platform for younger consumers (Source: Statista).
9. Yelp operates in 30+ countries, though its primary market is the U.S. (Source: Yelp).
10. 85% of consumers trust online reviews as much as personal recommendations (Source: BrightLocal).
11. Yelp was founded in 2004 and went public in 2012 (Source: Yelp).
12. The most reviewed category on Yelp is restaurants, accounting for about 38% of all reviews (Source: Yelp).
13. 92% of Yelp users visit a business after looking it up on the platform (Source: Yelp).
14. 70% of Yelp’s revenue comes from advertising services for businesses (Source: Yelp).
15. The average Yelp user spends 6 minutes per visit browsing reviews (Source: SimilarWeb).

Yelp Review Statistics

1. Businesses with a 4-star rating or higher receive 12 times more leads than those with lower ratings (Source: Yelp).
2. 72% of Yelp reviews are 4 or 5 stars, indicating generally positive feedback (Source: Yelp).
3. Yelp removes around 16% of reviews due to suspected fraud or guideline violations (Source: Yelp).
4. 60% of Yelp users have written at least one review (Source: Yelp).
5. Businesses that respond to reviews see a 33% increase in customer engagement (Source: Yelp).
6. 82% of Yelp users read multiple reviews before making a purchase decision (Source: BrightLocal).
7. One-star increases in ratings lead to a 5-9% increase in revenue for small businesses (Source: Harvard Business Review).
8. Fake reviews account for 16-20% of total reviews across major platforms, including Yelp (Source: Statista).
9. Restaurants, salons, and auto repair shops are the most frequently reviewed businesses (Source: Yelp).
10. 95% of Yelp users say they check reviews before dining at a new restaurant (Source: Yelp).
11. Businesses that don’t respond to negative reviews see 22% fewer potential customers (Source: ReviewTrackers).
12. The average Yelp business rating is 3.7 stars (Source: Yelp).
13. 30% of Yelp users update their review if a business owner responds to their feedback (Source: Yelp).
14. Negative reviews mentioning customer service issues decrease business traffic by 35% (Source: BrightLocal).
15. Yelp’s “recommended reviews” filter screens out 25% of submitted reviews (Source: Yelp).

Yelp Business Listings and Categories Statistics

1. Yelp has 5.4 million registered business pages (Source: Yelp).
2. Restaurants make up 38% of all Yelp listings (Source: Yelp).
3. The top five most reviewed business categories are restaurants, shopping, home services, beauty, and health (Source: Yelp).
4. 47% of Yelp businesses are small, independently owned companies (Source: Statista).
5. 86% of consumers check Yelp before visiting a local business (Source: BrightLocal).
6. Dental offices and medical clinics see the highest engagement rates among health-related businesses (Source: Yelp).
7. Businesses with a completed profile receive 3x more user engagement (Source: Yelp).
8. Auto repair shops and restaurants have the highest average ratings on Yelp (Source: Yelp).
9. Home services businesses grew 40% in Yelp searches between 2021-2023 (Source: Yelp).
10. 52% of Yelp business owners actively respond to reviews (Source: Yelp).
11. Businesses that upload photos receive 44% more clicks on their listings (Source: Yelp).
12. Legal and financial services tend to have lower ratings due to high customer expectations (Source: Statista).
13. 80% of Yelp searches are for businesses within a 5-mile radius (Source: Yelp).
14. Listings with detailed service descriptions receive 2x more inquiries (Source: Yelp).
15. Yelp offers over 1,200 business categories across industries (Source: Yelp).

Yelp Advertising Statistics

1. Yelp’s advertising revenue reached $1.1 billion in 2023, accounting for nearly 85% of total revenue (Source: Yelp).
2. Businesses that advertise on Yelp see a 22% increase in customer leads on average (Source: Yelp).
3. 48% of Yelp advertisers are small businesses spending less than $300 per month (Source: Yelp).
4. Yelp’s cost-per-click (CPC) advertising model charges $0.30 to $40 per click, depending on the industry (Source: Yelp).
5. 70% of Yelp’s revenue comes from local business advertising (Source: Yelp).
6. The average conversion rate for Yelp ads is 6.6%, higher than Facebook’s average of 4.7% (Source: WordStream).
7. Businesses in home services spend the most on Yelp ads, followed by legal services and restaurants (Source: Yelp).
8. Yelp’s self-service advertising platform grew 35% year-over-year in 2023 (Source: Yelp).
9. Yelp claims its ads increase store visits by 30% when targeted correctly (Source: Yelp).
10. Advertisers who spend at least $500 per month on Yelp see a 3x return on investment (Source: Yelp).
11. Retargeting ads on Yelp improve conversion rates by 27% compared to standard ads (Source: Yelp).
12. Sponsored listings on Yelp get 2.5x more views than regular listings (Source: Yelp).
13. Yelp’s ad platform allows businesses to target users based on location, search history, and demographics (Source: Yelp).
14. 54% of business owners say Yelp advertising helped them attract new customers (Source: BrightLocal).
15. Yelp’s highest CPC rates are in the legal industry, averaging $10-$40 per click (Source: Statista).

Yelp Revenue and Financial Statistics

1. Yelp generated $1.3 billion in total revenue in 2023, a 12% increase from 2022 (Source: Yelp).
2. Advertising revenue accounts for 85% of Yelp’s total income (Source: Yelp).
3. Transaction revenue, from services like Yelp Reservations and Yelp Waitlist, makes up 7% of revenue (Source: Yelp).
4. Subscription and other revenue streams contribute the remaining 8% (Source: Yelp).
5. Yelp’s operating expenses were $950 million in 2023, including marketing, salaries, and platform maintenance (Source: Yelp).
6. Yelp’s net income in 2023 was approximately $150 million, up from $112 million in 2022 (Source: Yelp).
7. The stock price of Yelp fluctuated between $30 and $48 per share in 2023 (Source: Nasdaq).
8. Yelp’s R&D investment increased 20% year-over-year, focusing on AI-driven review filtering (Source: Yelp).
9. Yelp’s average revenue per advertiser is $4,500 annually (Source: Yelp).
10. Self-serve ad revenue grew 35% year-over-year, highlighting small business adoption (Source: Yelp).
11. Yelp’s largest market is the U.S., accounting for 95% of total revenue (Source: Yelp).
12. Multi-location businesses spend 3x more on Yelp ads than single-location businesses (Source: Yelp).
13. The Yelp Elite Squad program includes 200,000+ active members, promoting high-quality reviews (Source: Yelp).
14. Business subscription services, such as enhanced profiles, account for $80 million in annual revenue (Source: Yelp).
15. Yelp’s EBITDA (earnings before interest, taxes, depreciation, and amortization) reached $280 million in 2023 (Source: Yelp).

Yelp Consumer Behavior Statistics

1. 92% of consumers visit a business after finding it on Yelp (Source: Yelp).
2. 86% of Yelp users trust online reviews as much as personal recommendations (Source: BrightLocal).
3. 74% of consumers say a business’s online reputation influences their purchasing decisions (Source: Yelp).
4. People read an average of 10 Yelp reviews before making a decision (Source: BrightLocal).
5. 55% of Yelp users contact a business within 24 hours of visiting its profile (Source: Yelp).
6. Consumers are 31% more likely to spend at businesses with high Yelp ratings (Source: Harvard Business Review).
7. 45% of Yelp users search for restaurants, making it the most popular category (Source: Yelp).
8. Businesses with photos receive 44% more engagement on Yelp (Source: Yelp).
9. Negative reviews mentioning customer service cause a 35% drop in potential customers (Source: BrightLocal).
10. 30% of Yelp users update reviews if a business owner responds (Source: Yelp).
11. Yelp users are 70% more likely to spend over $100 on a service compared to non-Yelp users (Source: Statista).
12. 76% of Yelp users are in the middle-to-high income bracket (Source: Yelp).
13. Yelp searches for “vegan” restaurants increased 40% from 2021 to 2023 (Source: Yelp).
14. 82% of Yelp users prefer businesses that respond to reviews (Source: ReviewTrackers).
15. Yelp’s most searched business categories in 2023 were restaurants, home services, and health services (Source: Yelp).

The Impact of Yelp on Small Businesses

1. Small businesses make up 47% of Yelp’s business listings (Source: Statista).
2. A one-star rating increase on Yelp leads to a 5-9% revenue boost (Source: Harvard Business Review).
3. 78% of small business owners say Yelp reviews significantly impact customer trust (Source: BrightLocal).
4. Yelp leads convert at a rate of 6.6%, higher than Google Ads (Source: WordStream).
5. Negative Yelp reviews cost businesses up to 22% of potential customers (Source: ReviewTrackers).
6. Responding to reviews improves customer perception and increases business inquiries by 30% (Source: Yelp).
7. Home service businesses saw 40% more engagement on Yelp between 2021-2023 (Source: Yelp).
8. 79% of businesses that claim their Yelp page report an increase in customer engagement (Source: Yelp).
9. Business pages with complete information get 3x more leads (Source: Yelp).
10. Yelp allows businesses to respond publicly and privately to customer feedback (Source: Yelp).
11. Legal and financial services see lower engagement on Yelp compared to restaurants and retail (Source: Yelp).
12. Most small businesses spend less than $500/month on Yelp advertising (Source: Yelp).
13. Yelp’s Elite Squad members often influence local business trends through detailed reviews (Source: Yelp).
14. 91% of small business owners say managing Yelp reviews is essential for reputation management (Source: BrightLocal).
15. Adding a Yelp booking feature increases conversions by 35% (Source: Yelp).

Yelp Search Trends and Consumer Insights

1. 80% of Yelp searches are for businesses within a 5-mile radius of the user (Source: Yelp).
2. Restaurants account for 45% of all searches on Yelp, making them the most popular category (Source: Yelp).
3. Searches for home services grew 40% between 2021-2023, indicating rising demand for contractors and maintenance professionals (Source: Yelp).
4. The most searched terms on Yelp in 2023 were “restaurants,” “coffee,” “plumbers,” “nail salons,” and “electricians” (Source: Yelp).
5. Searches for “vegan” and “plant-based” restaurants increased 40% year-over-year (Source: Yelp).
6. “Best” and “Top-rated” searches have increased by 50% in the past two years, showing that consumers prioritize highly reviewed businesses (Source: Yelp).
7. Mobile searches make up 58% of total Yelp searches (Source: Yelp).
8. 35% of users searching for a business on Yelp visit it within 24 hours (Source: Yelp).
9. Searches for legal services on Yelp increased 22% in 2023, reflecting growing reliance on online business reviews for professional services (Source: Yelp).
10. “Delivery” searches surged 30% in 2022-2023, reflecting post-pandemic consumer habits (Source: Yelp).
11. 28% of Yelp searches are for businesses with a 4.5-star rating or higher (Source: Yelp).
12. 25% of users filter Yelp searches by price, showing that affordability is a key factor for many consumers (Source: Yelp).
13. The number of Yelp users searching for Black-owned businesses increased 2.5x since 2020 (Source: Yelp).
14. Health and wellness searches grew 18% in 2023, with gyms, spas, and therapists seeing increased traffic (Source: Yelp).
15. Yelp’s AI-driven search feature improves business recommendations based on past user behavior (Source: Yelp).

Yelp Mobile App Usage Statistics

1. Yelp’s mobile app has been downloaded over 250 million times (Source: Statista).
2. 45% of Yelp users access the platform primarily via the mobile app (Source: Yelp).
3. 58% of Yelp searches come from mobile devices (Source: Yelp).
4. Mobile Yelp users are 70% more likely to visit a business within 24 hours compared to desktop users (Source: Yelp).
5. Yelp app users spend an average of 6 minutes per visit browsing reviews and listings (Source: SimilarWeb).
6. Yelp mobile users contribute 55% of new reviews, showing strong engagement among app users (Source: Yelp).
7. Yelp’s iOS app has a rating of 4.7/5 based on over 1 million reviews (Source: Apple App Store).
8. Android users rate the Yelp app at 4.3/5, with over 500,000 reviews (Source: Google Play Store).
9. 70% of mobile Yelp searches include a location-based query (e.g., “restaurants near me”) (Source: Yelp).
10. Push notifications on Yelp drive 20% more user engagement with businesses (Source: Yelp).
11. Users who enable location services see 30% more personalized recommendations (Source: Yelp).
12. Yelp’s mobile booking feature increased online reservations by 25% in 2023 (Source: Yelp).
13. 60% of Yelp users say they prefer using the mobile app over the website (Source: Yelp).
14. Users searching via the Yelp app are twice as likely to leave a review after visiting a business (Source: Yelp).
15. Yelp’s mobile engagement is highest on weekends, peaking on Saturdays (Source: Yelp).

Yelp vs. Competitors: Market Share and Performance

1. Yelp holds a 7% market share in the online business review industry (Source: Statista).
2. Google Reviews dominates the market, with a 73% share of online reviews (Source: Statista).
3. TripAdvisor leads in travel-related reviews, accounting for 21% of all hospitality reviews (Source: TripAdvisor).
4. Yelp’s restaurant reviews are the most trusted, with 82% of users saying they rely on them (Source: Yelp).
5. Trustpilot and Better Business Bureau (BBB) are competitors for product and corporate reviews, but Yelp dominates local business reviews (Source: Trustpilot).
6. Glassdoor leads in employee and workplace reviews, while Yelp focuses on consumer reviews (Source: Glassdoor).
7. Google Reviews has 5x more total reviews than Yelp, but Yelp users tend to write longer and more detailed reviews (Source: BrightLocal).
8. 58% of business owners say Yelp reviews have more impact on their revenue than Google Reviews (Source: Yelp).
9. Businesses with Yelp and Google reviews see a 15% higher conversion rate than those with only Google reviews (Source: BrightLocal).
10. Facebook Reviews declined by 35% in engagement after Facebook removed its star-rating system in 2018 (Source: Facebook).
11. Yelp’s review algorithm is considered stricter than Google’s, filtering 16-25% of reviews (Source: Yelp).
12. Yelp’s paid advertising model is similar to Google Ads, but its click-through rate (CTR) is higher for local businesses (Source: WordStream).
13. TripAdvisor’s restaurant review volume is 33% lower than Yelp’s, showing Yelp’s dominance in this category (Source: TripAdvisor).
14. Google Reviews outranks Yelp in SEO, with Google-hosted reviews appearing higher in search results (Source: Moz).
15. Yelp’s most significant growth potential is in expanding its AI-driven personalization features (Source: Yelp).

Conclusion

Yelp remains a powerful tool for businesses and consumers alike, influencing purchasing decisions and local commerce trends. These statistics highlight the importance of maintaining a strong presence on the platform, managing reviews, and leveraging Yelp’s advertising options. Businesses that actively engage with Yelp users tend to see higher conversion rates and improved customer trust.

FAQs

How many people will use Yelp in 2024?

Yelp had 73 million unique monthly visitors as of 2023, with steady user engagement expected into 2024.

Do Yelp reviews really impact business revenue?

Yes, businesses with higher Yelp ratings see up to 9% revenue growth per additional star (Source: Harvard Business Review).

What are the most reviewed business categories on Yelp?

Restaurants, shopping, home services, beauty, and health-related businesses receive the most reviews.

How does Yelp make money?

About 70% of Yelp’s revenue comes from advertising services, with additional income from partnerships and premium business features.

Are Yelp reviews trustworthy?

Yelp filters out 16-25% of reviews due to suspected fraud, but the platform remains a trusted source for many consumers.