Best Restaurant SEO Tools
When running a restaurant, it’s crucial to make sure customers can easily find you online.
Using the best restaurant SEO tools can help improve your online presence and make your website easier to discover.
These tools can help you optimize your site, attract more customers, and improve your rankings in search engine results.
By using the best restaurant SEO tools, you can ensure your restaurant stands out in a competitive market and reaches more potential diners.
List of Top 12 SEO Tools for Restaurants
Yelp for Restaurants
Yelp for Restaurants helps restaurants manage their profile, reply to customer reviews, and use data to improve their online presence.
It boosts visibility by connecting restaurants to millions of diners across Yelp, Google, Apple Maps, and social media platforms like Instagram and TikTok.
With tools like Yelp Guest Manager, restaurants can automate reservations and waitlists, seat more guests, and increase revenue. 433 million diners have booked a table through Yelp since 2017.
Top Features:
- Reservation & Waitlist Management
- POS Integration
- Table Booking on Yelp, Google, Apple Maps
- No Cover Fees
- Automated Front-of-House Operations
Pricing: $129 /month
Google Business Profile
Google Business Profile helps restaurants increase visibility by showcasing essential information like hours, services, and photos directly on Google Search and Maps.
Restaurants can attract more customers by displaying their menu, posting special offers, and accepting online orders or reservations directly from their profile.
Over 60% of people find businesses through Google, making it a powerful tool to reach potential diners and improve customer engagement.
Top Features:
- Accept online food orders
- Share menu and best dishes
- Make reservations with Google
- Highlight essential info (services like dine-in, takeout, delivery)
- Post updates and special offers
Pricing: Free of Cost
Moz Local
Moz Local helps restaurants improve their local online visibility by managing listings across Google, Facebook, and other directories, with 97% of people discovering businesses online.
It streamlines the process by keeping listings accurate, responding to reviews, and posting updates, which boosts local SEO rankings and customer engagement.
With Moz Local, restaurants can easily track performance, fix issues, and attract more customers with minimal effort.
Top Features:
- Manage & sync business listings
- Reputation management (monitor & respond to reviews)
- Post updates & offers to Google & Facebook
- Profile optimization across directories
- Powerful reporting & insights on visibility and reviews
Pricing: $9 /month
SEMrush
SEMrush is an all-in-one SEO tool trusted by over 10 million marketing professionals and offering access to 26 billion keywords and 43 trillion backlinks.
Restaurants can use SEMrush to find local keywords related to food and dining, helping them optimize their website and improve local search rankings.
With SEMrush, you can track competitor strategies, boost visibility, and attract more customers to your restaurant.
Top Features:
- SEO and content marketing tools
- Competitor research and analysis
- PPC campaign optimization
- Social media marketing management
- Reputation management tools
Pricing: $139.95 /month
Ahrefs
Just like Semrush, Ahrefs is a powerful SEO tool with a 44% trust rate among SEO professionals for backlink analysis and keyword research.
For restaurants, Ahrefs helps identify local keywords to target, analyze competitor performance, and improve search rankings by uncovering valuable backlinks.
With its in-depth data and easy-to-use features, Ahrefs empowers restaurants to refine their online presence and drive more local traffic.
Top Features:
- Site Explorer
- Keywords Explorer
- Local SEO Tools
- Content Explorer
- Rank Tracker
Pricing: $129 /month
Whitespark Local Citation Finder
Whitespark Local Citation Finder helps restaurants boost their local SEO by uncovering citation opportunities, tracking over 100 sites and offering up to 40 searches per day.
By identifying where top competitors are listed, it helps restaurants find new directories, review sites, and other mentions that improve online visibility.
This tool saves time for restaurant owners and marketers, making it easier to stay ahead of the competition and improve local search rankings.
Top Features:
- Citation Discovery
- Competitor Analysis
- Verified Submittable Listings
- Weekly Citation Tracking
- To-Do List Management
Pricing: $33 /month
Hotjar
Hotjar is trusted by over 1.3 million websites globally and provides powerful tools like heatmaps and session recordings to track user behavior.
For restaurants, it helps optimize the website by showing which pages attract attention, where visitors drop off, and how to improve conversions like reservations or orders.
This tool enables restaurant owners to refine their online experience, boosting engagement and ultimately increasing customer actions.
Top Features:
- Heatmaps
- Recordings
- Surveys
- Feedback Button
- User Interviews
Pricing: Free / ($32 /month)
OpenTable Insights
OpenTable serves over 60,000 restaurants worldwide, offering reservation and management software designed to improve operations.
For restaurants, it helps track reservation data, understand customer preferences, and optimize staffing, which leads to better planning and higher revenue.
This tool empowers restaurant owners to make data-driven decisions that improve guest experiences and drive profitability.
Top Features:
- Reservation System
- Table Management
- Digital Marketing Solutions
- Private Dining
- Reputation & Reviews
Pricing: $149 /month
Google Analytics
Google Analytics is a powerful tool used by millions of businesses to track website performance and user behavior.
For restaurants, it helps monitor key pages like menus and reservation systems, measure traffic, and track the success of SEO campaigns.
With this data, restaurant owners can make informed decisions to optimize their online presence and improve customer engagement.
Top Features:
- Website Performance Tracking
- Customer Behavior Insights
- Campaign Optimization
- E-commerce Tracking
- Conversion Rate Analysis
Pricing: Free of Cost
Sprout Social
Sprout Social is a leading social media management platform used by over 30,000 brands to engage with their audience and boost their online presence.
For restaurants, it helps manage social media content, track engagement, and promote specials or events, all of which enhance visibility and customer connection.
With this tool, restaurants can improve their social media strategy and drive more foot traffic by connecting with their community.
Top Features:
- Social Media Engagement
- Customer Service Automation
- Analytics & Reporting
- Influencer Marketing
- Publishing & Scheduling
Pricing: $199 /month
Canva
Canva is a design platform used by over 100 million people worldwide to create visually appealing content, from social media posts to presentations.
For restaurants, it helps design eye-catching marketing materials like menus, promotions, and social media graphics without needing advanced design skills.
With Canva, restaurants can create professional designs that boost engagement and attract more customers.
Top Features:
- Social Media Graphics
- Menu Design Templates
- Branding Kits
- Custom Invitations
- Print and Digital Marketing Materials
Pricing: Free / ($12.99 /month)
AnswerThePublic
AnswerThePublic is a search listening tool used by over 2.7 million customers to uncover the questions and search behavior around any keyword.
For restaurants, it helps discover untapped content ideas and customer interests, allowing them to create relevant blogs, social media posts, and marketing materials that resonate with potential diners.
By using AnswerThePublic, restaurants can optimize their content strategy and attract more customers based on real-time search trends.
Top Features:
- Menu Design Ideas
- Consumer Search Insights
- SEO-Optimized Content
- Trend Monitoring
- Content Idea Generation
Pricing: Free / ($5 /month)
