The majority of enterprises begin small. Shopify succeeds in this area since it offers a straightforward and easy-to-use solution that allows you to set up a basic online store in seconds.
However, suppose you want to find new ways to develop your business. In that case, whether it’s via raising sales and conversions, optimizing your drop-shipping process, or enhancing your email marketing stats, you’ll have to explore outside of Shopify.
When it comes to the availability of a wide choice of high-quality apps or extensions, Shopify exceeds all other ecommerce systems on the market. Take a look at the app descriptions listed below and choose according to your store’s requirements.
Which Marketing Strategy Is Best For A Shopify Beginner With A Limited Budget?
Posting organic content on your platforms is the first, most important, and least expensive way to promote your Shopify store on social media. This could include everything from product highlights to customer testimonials and user-generated content (UGC) to behind-the-scenes photos and videos of your company’s operations. The use of social media to raise brand awareness and trust is extremely beneficial.
Depending on your business objectives, you can design a variety of email marketing strategies. Create a “Welcome” email series if you want to engage new or potential consumers. Create a “Loyalty” programme and keep in touch with your loyal consumers by email if you want to keep them.
Create a thorough email capture programme to attract potential consumers to give you their email addresses if you want to better communicate with them via email. You can then send an email to your customers with product information, customer reviews, and current deals and discounts.
Related: Shopify SEO Guide
15 Top Shopify Marketing Tools
Apps are organised into categories, and each category has a large number of apps. If you want to get right to the point, here’s my list of the finest Shopify applications, including everything from out-of-stock alerts to exit offers.
Omnisend
Omnisend is an ecommerce-focused omnichannel marketing automation tool. This all-in-one marketing automation tool is jam-packed with powerful features that help ecommerce marketers build stronger customer relationships. Marketers can ensure that their messages are always relevant with Omnisend’s super customised targeting and omnichannel features.
Email, SMS, online push alerts, Facebook, WhatsApp, Viber, and more channels can all be added to the same automated workflow with Omnisend. List building is simple with straightforward email collection tools, and clever segmentation allows you to send the right message to the right person at the right time.
Product Upsell
Product Upsell is one of the most popular Shopify apps, with 745 positive reviews (as of writing) on the Shopify Appstore. Product Upsell by BOLD does exactly what it says on the tin. The app provides customers with customised upsell offers that are relevant and make sense to them.
It works both ways: you’re reminding your client of something they could forget, and you’re also making more purchases. Take, for example, the purchase of extra batteries for a camera. You can also make offers based on the financial value of their current cart.
Related: Ways To Drive Traffic To Your Shopify Store
Fablet
According to studies, an adult spends 5.6 hours every day using digital devices. They spend 2.8 hours, or 51 percent, of their total hours on their mobile phones. This means that establishing a mobile site should be on your to-do list if you want to expand your customer base.
ShopPad’s Fablet makes it simple for store owners to create a responsive mobile app that works on both mobile and tablet devices without the need for technical expertise.
Receiptful
Turn your records into a powerful marketing tool.
Receiptful, created by the same company, is a fantastic method to modify your brand’s transactional receipts to include discount coupons, referrals, product upsells, feedback requests, and social network sharing options on a conventional receipt.
Receipts were an overlooked conversion channel, and stores that use Receiptful report increased sales by providing customers with a personalized receipt. This also aids in the conversion of clients into loyal customers!
Related: How To Create A Sitemap In Shopify
Reviewbit
Reviewbit assists eCommerce companies in providing post-purchase customer engagements using social messaging networks such as WhatsApp. Using instant messaging services to send an automatic review request allows retailers to collect reviews from each order. Allows merchants to provide immediate customer help in negative evaluations and upsell their products to happy or loyal customers.
By providing offers and promo codes while gathering reviews through messaging platforms, Reviewbit assists retailers in increasing sales with upselling and cross-sell products. This aids merchants in retaining current clients and converting new customers into loyal ones.
Word-of-mouth marketing has evolved into a modern type of social media reputation management.
Socialphotos
Curate material from Instagram photographs to take advantage of what your customers say about your company (and their creativity!). Socialphotos is an app that allows you to collect photos using hashtags and organize them into albums on your website. You’ll also be able to review images before they’re published on your site, and you’ll be able to pick and choose the best ones.
Related: Top Ecommerce Statistics
RetargetApp
A consumer may put off purchasing since the desire to do so is not urgent, or he is not driven to do so. Retargeting is the best option for client visits that did not result in conversion the first time around.
The Shopify RetargetApp caters to Facebook users. RetargetApp’s cookie technology will allow the app to present relevant products to the prospective consumer while scrolling through his Facebook page after a user browsing a specific product leaves your site. This will remind the customer of his interest in the product, resulting in a higher conversion rate and return on investment.
SEO Manager
The first challenge most store owners confront is getting customers to find their website. Marketing using social media is one thing, but organic searches can also help you generate more purchases. You should improve your search engine result rankings, which can be accomplished through Search Engine Optimization.
The SEO Manager software for Shopify by NewLeaf Labs helps online merchants rank higher in search results. The software includes over 20 capabilities. However, according to their product page, only 15 of them are available on SEO Manager and not on other SEO tools.
Related: Best B2B Ecommerce Platforms
Social Media Stream
Do you want to keep your site visitors up to date on what’s going on with your social media platforms? PowerUp’s Social Media Stream unifies multiple platforms into a single stream with just one click and no need to embed photographs or links on your site.
The display appears fantastic on any device, including laptops, tablets, and smartphones, with one reviewer remarking that the collection looks like it belongs on the cover of a magazine. Content from Facebook, Instagram, Twitter, Youtube, Pinterest, and Tumblr is gathered in this app. This feature is free, but you should look into the premium options for value-added services like complete moderation and specialized support.
Rewards and Referrals by Swell
The Swell Rewards Shopify app understands what it takes to look after existing clients and establish long-term relationships with new ones. You can easily set up freebies and promotions to meet purchase goals, introduce new consumers to your site, subscribe to your newsletter, or visit a page on your site with Rewards and Referrals.
Related: Best Ways To Reduce Ecommerce Shipping Costs
Refersion: Affiliate Tracking
Affiliate marketing has exploded in popularity in recent years, thanks to the realization that it benefits online retailers and business-savvy individuals. Affiliates are compensated based on the number of conversions they bring to the site. At the same time, businesses benefit from increased sales and subscriptions without spending more money on marketing efforts than they need.
Start with finding the correct app to track your affiliate sales if you wish to follow in Amazon’s footsteps and collect sales through affiliate marketing.
Flashyapp for Marketing Automation
Flashy is an all-in-one solution for e-commerce marketers; they’ve learned how to understand better, engage with, and obtain results from your customers. They provide smart popups, marketing automation, email, and SMS marketing, all of which may be highly tailored for the user based on previous purchases, cart value, and other factors.
To make your life easier, after you sign up, you’ll receive the must-have automation for each e-commerce shop, including welcome series, cart & browse abandonment, and win back automation, among others.
Related: Top B2B Ecommerce Marketing Stats
Back in Stock
This kind of disaster has happened to all of us at some point. After much deliberation, we decided to purchase a product that was out of Stock. Customers are dissatisfied, and firms have lost sales as a result.
Back in Stock, a Yellow Robot Shopify App, helps customers cope with out-of-stock situations. Customers can sign up for an email notification from Back in Stock when the product is restocked. They don’t need to go to the store to check the stock status; all they have to do is wait for the email.
The email message contains a Buy Now button, making it even easier for your customer to place an order right away.
Sweet Tooth for Loyalty Reward Points
What is the most effective strategy to promote your company? Encourage your customers to return and spread the news about your business. A loyalty program distinguishes you from the competition and encourages clients to continue with your brand.
Sweet Tooth has honed its skills in establishing and developing effective e-commerce rewards programmes. You may set up a points system for purchases, bonus points for referrals, and points for social media followers and sharers with Loyalty Rewards Points.
Related: Ecommerce Security: Threats And Solutions
ContactPigeon
In 2019, email marketing was no longer sufficient for a growing Shopify store. To gradually build relationships, convert, and boost customer retention, you must generate multiple, individualised interactions with your clients. ContactPigeon‘s marketing automation platform excels at this.
Allows a store manager to construct automation across many channels, including email, push notification, and SMS, and create a behavioural-driven omnichannel marketing strategy, thanks to built-in eCommerce recipes for fast onboarding.
What Are The Finest Shopify Tools For Customer Behaviour And Analytics?
Well, it depends on how much you want to pay if you want to go beyond Shopify’s built-in reports and Google Analytics.
The Shopify “Advanced” plan includes several highly sophisticated reporting options that give your analytics more depth. There are many options on the market if you’re already on Advanced or Plus and aren’t happy. Hotjar or CrazyEgg is good for UI heatmaps and other similar things.
Some of my enterprise-level clients have used Monetate, Adobe Marketing, Optimizely, and other similar tools in the past, but these can come with 5-figure license fees.
There are other mid-range ecommerce analytics providers, such as Kissmetrics. Still, my budget-conscious clients have recently preferred to get more mileage out of Google Analytics and its built-in reporting features.
Google Analytics or Hindsight, an excellent tool that heatmaps your customers’ click behaviour and other details, is a great place to start.
Hotjar is useful for capturing user behaviour and reviewing it later. There’s also heat mapping and a few additional things.
Final Thoughts
I understand how difficult selecting an essential app may be. These are the most beneficial apps I found during my research, and I truly hope they are a good fit for your store.
Best wishes!
