Klaviyo is a well-known email marketing platform, especially popular among ecommerce businesses, but its pricing and features may not be ideal for every user.
While it offers powerful tools, some businesses find the cost and learning curve to be too high.
If you’re considering alternatives to Klaviyo, it’s important to compare pricing, features, and support options to find a tool that better suits your needs.
Many Klaviyo competitors, like Omnisend, offer similar features such as automation, customer segmentation, and omnichannel marketing, often at a lower price.
As Klaviyo’s pricing continues to rise, more businesses are exploring other email marketing platforms that offer better value for money.
This blog highlights the best Klaviyo alternatives, allowing you to discover options that can help grow your online business without the high costs.
By evaluating these alternatives, you can make an informed decision about the email marketing tool that works best for your business goals.
Worldwide Rank and SEO Metrics of Klaviyo
- Domain Authority: 76
- SEMrush Global Rank: 3,459
- SimilarWeb Global Rank: 9,682
- SimilarWeb Country Rank: #4,390 (United States)
- Total Traffic: More than 25 million
- Bounce Rate: 37%
- Average Visit Duration: Over 3 minutes
What Can You Do With Klaviyo?
- Create and automate personalized email marketing campaigns.
- Utilize SMS marketing for multi-channel outreach.
- Access robust analytics and reporting to track campaign performance.
- Build advanced audience segmentation using behavioral data.
- Leverage pre-built templates for email and SMS campaigns.
- Integrate seamlessly with platforms like Shopify, WooCommerce, and BigCommerce.
- Design automated workflows for cart abandonment, win-back campaigns, and more.
- Utilize predictive analytics for better customer targeting.
Why Do You Need Alternatives to Klaviyo?
- High Costs: Klaviyo’s pricing can become expensive for businesses with large subscriber lists.
- Complexity: The advanced features may feel overwhelming for smaller teams or beginners.
- Niche Focus: It is heavily tailored to e-commerce, which might not suit all industries.
- Limited Features in Basic Plan: The free plan is quite restricted compared to competitors.
- Scalability Concerns: Pricing grows significantly with your list size, which could hinder long-term scalability for some businesses.
10 Best Reliable Competitors to Klaviyo
1. Mailchimp
Website: https://mailchimp.com
Launched: 2001
Key Features: Email marketing, social ads, landing pages, and audience management.
Is it free?: Yes, with limited features for up to 500 contacts.
Mailchimp is a versatile email marketing platform suitable for businesses of all sizes. It offers an intuitive drag-and-drop editor, robust analytics, and automation tools. Unlike Klaviyo, Mailchimp caters to a broader audience and supports multiple industries beyond e-commerce. Its pricing is competitive, and it provides useful templates for those starting with digital marketing. This best alternative to Klaviyo excels in its simplicity and user-friendly design.
2. ActiveCampaign
Website: https://www.activecampaign.com
Launched: 2003
Key Features: Advanced automation, CRM, SMS, and email marketing.
Is it free?: No, but offers a free trial.
ActiveCampaign focuses on powerful automation and CRM integration, making it a favorite among businesses that want to manage customer relationships alongside email campaigns. Its automation features surpass those of Klaviyo, and it offers better affordability for non-e-commerce businesses. This email marketing alternative to Klaviyo is perfect for those who prioritize robust customer journey workflows.
3. Brevo
Website: https://www.brevo.com/
Launched: 2012
Key Features: Email, SMS, and marketing automation.
Is it free?: Yes, free for up to 300 emails per day.
Brevo combines email and SMS marketing with beginner-friendly tools. It offers an easy-to-navigate platform with competitive pricing, particularly for small businesses. Its focus on straightforward campaign management makes it an attractive powerful Klaviyo replacement for users who don’t require complex analytics or integrations.
4. Drip
Website: https://www.drip.com
Launched: 2013
Key Features: E-commerce marketing, personalized automation, and analytics.
Is it free?: No, but a free trial is available.
Drip is tailored for e-commerce businesses, much like Klaviyo. It provides robust tools for segmentation, automation, and campaign tracking. While it doesn’t offer as many integrations as Klaviyo, its simplicity and focus on conversions make it a standout option. This low cost Klaviyo substitute is especially suited for small to medium-sized online stores.
5. HubSpot Marketing Hub
Website: https://www.hubspot.com
Launched: 2006
Key Features: Email marketing, CRM, and inbound marketing tools.
Is it free?: Yes, with basic features.
HubSpot Marketing Hub offers a comprehensive suite of tools, including email marketing and CRM integration. Its all-in-one approach makes it a powerful Klaviyo alternative for shopify stores for businesses looking to streamline their marketing and sales processes. It’s ideal for businesses that need more than just email marketing.
6. Omnisend
Website: https://www.omnisend.com
Launched: 2014
Key Features: Email, SMS, and push notification automation.
Is it free?: Yes, with limited features.
Omnisend is built for e-commerce marketing and supports email, SMS, and push notifications in one platform. Its sleek interface and pre-built workflows make it easy to set up campaigns. This trustworthy Klaviyo competitor is a great choice for online retailers seeking multi-channel marketing solutions.
7. MailerLite
Website: https://www.mailerlite.com
Launched: 2010
Key Features: Email campaigns, landing pages, and automation.
Is it free?: Yes, for up to 1,000 subscribers.
MailerLite is known for its affordability and simplicity, offering essential tools for email marketing and automation. While it may not have Klaviyo’s advanced analytics, it’s a solid alternative for budget-conscious users.
8. ConvertKit
Website: https://www.convertkit.com
Launched: 2013
Key Features: Email automation, landing pages, and audience segmentation.
Is it free?: Yes, with limited features.
ConvertKit is a favorite among creators and bloggers. It emphasizes simplicity and ease of use while still offering automation and segmentation tools. This email marketing solution like Klaviyo is perfect for individuals or small businesses with a focus on content marketing.
9. Constant Contact
Website: https://www.constantcontact.com
Launched: 1995
Key Features: Email campaigns, event management, and surveys.
Is it free?: No, but a free trial is available.
Constant Contact is a long-standing email marketing solution, offering robust support and user-friendly features. It is less e-commerce focused but remains an in demand Klaviyo alternative for small businesses for broader use cases.
10. Zoho Campaigns
Website: https://www.zoho.com/campaigns
Launched: 2010
Key Features: Email marketing, automation, and CRM integration.
Is it free?: Yes, with limited features.
Zoho Campaigns integrates seamlessly with Zoho’s ecosystem, providing tools for email marketing and automation. It’s ideal for businesses already using Zoho’s suite of applications, making it a well-rounded marketing automation tool competing with Klaviyo for smaller teams or those in specific industries.
Conclusion
In conclusion, selecting the right email marketing platform depends on your business needs, budget, and industry focus. While Klaviyo is a top choice for e-commerce, alternatives like Mailchimp, ActiveCampaign, and Sendinblue offer powerful features at various price points. Tools such as Drip and Omnisend are great for small and medium-sized online stores, while ConvertKit and MailerLite are perfect for creators and startups. Consider your goals and explore these alternatives to find the best platform to support your email marketing strategy.
FAQs
1. What is Klaviyo used for?
Klaviyo is a powerful email marketing and automation platform primarily designed for e-commerce businesses. It enables users to create personalized campaigns, segment audiences effectively, and analyze campaign performance to boost customer engagement and sales.
2. Why do businesses look for Klaviyo alternatives?
Businesses seek Klaviyo alternatives due to its high pricing, especially for large subscriber lists, its complexity for beginners, and its strong focus on e-commerce, which may not align with the needs of all industries.
3. What are some free Klaviyo alternatives?
Free Klaviyo alternatives such as Mailchimp, Sendinblue, and MailerLite provide solid email marketing features at no cost. These platforms are ideal for small businesses and startups looking to start their email marketing journey without a financial commitment.
4. Which Klaviyo alternative is best for non-e-commerce businesses?
For non-e-commerce businesses, ActiveCampaign and HubSpot Marketing Hub are top alternatives. Both offer advanced CRM capabilities, automation features, and are suitable for a wide range of industries, making them ideal for businesses beyond e-commerce.
5. How do I choose the right Klaviyo alternative?
To choose the right Klaviyo alternative, evaluate your business type, budget, required features, and ease of use. For e-commerce businesses, tools like Omnisend and Drip are excellent options, while Mailchimp and MailerLite work well for broader audiences and general email marketing needs.
