Are you looking for the best email marketing services?
In this guide, I will share with you the best email marketing platforms that you can use to build your email list and grow your revenue.
Email marketing services are useful whether you’re a small business owner, an entrepreneur, or an influencer.
Building an email list is essential today so that you can send out follow-ups and grow your audience.
In this guide, I will explain each platform in terms of the features, the benefits, and also the pricing options that they offer.
What is Email Marketing?
Email Marketing is one of the most trusted and popular online marketing channels available to organizations. It is a direct and simple way to communicate with your customers and users. It is an effective digital marketing tactic used by many marketers to send special emails directly to their customer’s inbox.
Email Marketing is the most popular, powerful, attractive, and cost-effective channel to promote products, events, and business services.
Does Email Marketing Work?
When choosing an email marketing software, many questions might arrive in mind like does it work? Is email marketing something you should invest your business’s precious time, money, and resources into? The answer is yes, email marketing works.
Email is 40x more effective at acquiring customers than Facebook or Twitter. Email is a medium that permits the development of a relationship by telling longer stories, including multimedia like images, videos, and getting your customers to take action with embedded links. Hence, email marketing is essential for every business.
Benefits Of Email Marketing
- Cost-effective as compared to traditional marketing.
- There are several free email marketing services to start your campaign without any budget.
- It can automate your subscriber acquisition process.
- You can increase your website traffic as it aids in SEO.
- Email marketing can be used to build trust and increase your branding with customers.
- It helps in increasing conversions.
- Build stronger customer relationships.
The best email marketing services are:
MailChimp
The first platform I want to share with you is one of the most popular ones that beginners start with, and that is MailChimp.
MailChimp is a one-stop solution for all your business needs and helps you grow faster. They offer you a simple dashboard where you can see things such as your audience growth and recent campaign statistics.
The reason people love MailChimp is that it’s very simple for beginners. The platform offers lots of templates, powerful integrations, simple rules for automation that is not difficult to start.
At the free tier, users get everything they need to start their email marketing campaigns. You get one-click automation, basic templates, marketing CRM, and behavioral targeting. You can run an incredibly successful email marketing campaign with the free plan as long as you don’t have more than two thousand contacts.
Once your contact list grows beyond 2,000 subscribers, you can upgrade to the premium plan that starts from $9.99. After an upgrade, you will successfully unlock advanced features like A/B testing, custom branding event-based automation, and retargeting ads.
Top Features:
- There is a free plan available which offers up to 2,000 contacts or 2,000 subscribers. It means you can send up to 10,000 emails per month to 2,000 subscribers
- Ready-to-Use Campaign Templates
- Product Recommendations
- Advanced Segmentation
- Social Media Sharing
Pricing:
- Free: 2,000 contacts
- Essentials: 50,000 contacts (starting $9.99)
- Standard: 100,000 contacts (starting $14.99)
- Premium: 200,000+ contacts (starting $299.00)
Pros:
- Free plan, many tools come under this free subscription.
- Easy to create professional emails.
- In-built templates.
- Beginners friendly (best for non-techies).
- Clean UI & Dashboard.
Cons:
- High pricing plans after you need to upgrade from the free plan.
- Not good automation.
- Frequent Updates.
- Customer Support is not excellent.
What users love the most in MailChimp?
People love MailChimp because of its free plan. The free plan is beneficial for beginners who are just starting with email marketing.
NotifyVisitors
NotifyVisitors is the email marketing service your business needs. With their comprehensive suite of email marketing services, businesses can easily create email campaigns that reach their ideal customers with the right content.
NotifyVisitors puts all email marketing tools in one place, allowing you to target and segment email campaigns to different audiences, track email analytics across multiple platforms, and send personalized triggered emails based on customer behavior.
They offer a great user experience with drag-and-drop email builder capabilities and intuitive dashboard design that makes it simple for any size business to get up and running quickly.
Top Features
- Drag and drop content editor to customize your templates
- In-depth campaign analytics to keep track of their effectiveness.
- Segmentation and personalization to target your audience in the right way
- Automated email campaigns to save you time and effort.
- A/B testing of different variations to find the best one.
Pros
- Easy to create and send email campaigns
- Sound customer support
- Single dashboard to keep track of all campaigns
- Real time analytics to keep track of campaign performance
- Advanced segmentation to send personalized and relevant content
Cons
Too many features make it complex to use.
Pricing
- Free plan is available at $0 per month.
- Startup plan starts at $49 per month
- For the enterprise plan you need to contact them.
What users love the most in NotifyVisitors?
NotifyVisitors offers a free plan to get started. Moreover, you do not need any coding knowledge to launch and implement the email campaigns.
ActiveCampaign
Now the next best email marketing service that I want to share with you is ActiveCampaign.
ActiveCampaign is more of a professional email platform. It offers combined tools for email marketing, marketing automation, sales automation & CRM.
Jason VandeBoom founded ActiveCampaign in 2003 from the perspective of helping small to mid-sized businesses.
ActiveCampaign is very powerful, and they also have a massive focus on automation, which is a huge advantage over a lot of the other email service providers.
Starting an automated email campaign with your email list is one of the most powerful things you can do to grow your online business.
ActiveCampaign is based around a subscriber centric approach meaning that you are only going to be paying for a subscriber once and that subscriber can be added to as many lists or tags as you like.
Most importantly, you will get automation. It allows automation of contacts, list management, and CRM. According to Active Campaign, more than 300+ integrations are possible.
The best thing with Active Campaign is their customer support. If you have any queries related to the tool, then you can get in touch with support via live chat or email, and they will resolve your queries as fast as possible.
Top Features:
- AB Testing
- Site & Event Tracking
- Chrome extension available
- Lead scoring
- Stunning landing pages
Pricing:
They offer four different plans. Below you can see the detailed pricing plans:
Lite Plan:
- 500 contacts: $15/month
- 1,000 contacts: $29/month
- 2,500 contacts: $49/month
- 5,000 contacts: $89/month
- 10,000 contacts: $139/month
Plus Plan:
- 1,000 contacts: $70/month
- 2,500 contacts: $125/month
- 5,000 contacts: $169/month
- 10,000 contacts: $249/month
Professional Plan:
- 2,500 contacts: $159/month
- 5,000 contacts: $239/month
- 10,000 contacts: $349/month
Enterprise Plan:
- 2,500 contacts: $279/month
- 5,000 contacts: $449/month
- 10,000 contacts: $499/month
Pros:
- Powerful Automation
- Great customer support
- Better email delivery
- Supports tons of integration
- Offers massive reporting options
Cons:
- No free plan available (only free trial)
- You have to write CSS codes
- Higher Pricing
- The email editor is not that good
What users love the most in ActiveCampaign?
They offer a simple and user-friendly interface that is loved by most of the users. If you hate working with confusing interfaces and dashboards then you should go with ActiveCampaign.
ConvertKit
ConvertKit has a super simple, really clean interface, which is easy to pick up and use versus almost any of the other options out there. So even if you’re totally new to email marketing and you’ve never used any of the email marketing services, you’ll be able to get up and running fast in ConvertKit.
ConvertKit is very popular among creators like bloggers, influencers, and many more. It’s got a really easy to use email editor and powerful, intuitive automation. It supports a lot of the basic options most users need and even has built-in landing pages so that you can deploy them fast.
Well, ConvertKit is going to be the go-to recommendation for anyone likely to get bogged down in tech. ConvertKit is actually very popular among bloggers, and they are also known for their excellent customer support.
As I previously said, it is a little bit easier to use as compared to its alternates. If we talk about their customer support, then you don’t have to worry about this; in my opinion, they offer fantastic support to their customers.
They also offer a free plan which allows up to 500 contacts and every basic email marketing feature available.
Top Features:
- Excellent sign-up forms & landing pages
- Great automation
- Subscribing reporting
- Free subscription available
- Auto-Responders
Pricing:
ConvertKit offers two different plans:
Free Plan:
- 500 contacts: $0/month
Complete Plan:
- 1,000 contacts: $29/month
- 3,000 contacts: $49/month
- 5,000 contacts: $79/month
- 10,000 contacts: $119/month
- 15,000 contacts: $149/month
- 25,000 contacts: $199/month
- 35,000 contacts: $259/month
Note: There are also other pricing available, the more subscribers you have, the more you have to pay. Please visit the official website for more pricing options.
Pros:
- Easy-to-use
- Support powerful automation and tagging
- Supports lots of integration
- Responsive customer support
- Tag-based subscriber system
Cons:
- Expensive for beginners
- Doesn’t offers in-depth tracking
- Very fewer email templates
What users love the most in ConvertKit?
People love ConvertKit because of their customer support. They offer reliable customer support who are always ready to help the users. So, if you are looking for an email platform where you need someone to always help you, go with ConvertKit.
GetResponse
GetResponse is yet another best email marketing tool available in the market with more than 350,000 user base. It is the best email marketing software that I have personally used so far.
You can actually use it as an all-in-one marketing platform because they offer features like a landing page builder, a funnel builder, a webinar solution, and also, they have an awesome automation tool.
What I use most in GetResponse is their email automation workflow feature that you can use to build your email sequences visually. They offer incredible easy to use drag and drop editor, which makes it easy to create landing pages and emails.
Are you an affiliate marketer applying affiliate marketing strategies to generate more income? If yes, then you should go with this email service provider. GetResponse doesn’t really have any restrictions when it comes to affiliate marketing. Means if you want to promote affiliate products to your audience or your email subscribers, then GetResponse is a good fit for you.
They have also offered a 30-day free trial, so you can try out all the different features of GetResponse for one month for free before deciding on a paid plan. And just like with most other email marketing software, the price you pay per month will depend on how many contacts or subscribers you have.
So, I can say that GetResponse is the best tool packed with great features at an excellent price.
Top Features:
- Great landing page builders
- In-depth Reporting
- On the go Webinar
- Supports Integration
- Supports stock photos
Pricing:
They offer 4 different plans. Below you can see the detailed pricing plans:
Basic Plan:
- 1,000 contacts: $15/month
- 2,500 contacts: $25/month
- 5,000 contacts: $45/month
- 10,000 contacts: $65/month
- 50,000 contacts: $250/month
- 100,000 contacts: $450/month
Plus Plan:
- 1,000 contacts: $49/month
- 2,500 contacts: $59/month
- 5,000 contacts: $79/month
- 10,000 contacts: $95/month
- 50,000 contacts: $299/month
- 100,000 contacts: $499/month
Professional Plan:
- 1,000 contacts: $99/month
- 2,500 contacts: $119/month
- 5,000 contacts: $139/month
- 10,000 contacts: $165/month
- 50,000 contacts: $370/month
- 100,000 contacts: $580/month
Enterprise Plan:
- 100,000+ contacts: Custom Pricing
Pros:
- Support affiliate marketing
- Easy-to-use email builder
- Powerful automation
- Offers conversion funnel
Cons:
- No free subscription available
- Prices are slightly high
What users love the most in GetResponse?
People love GetResponse because of its email automation feature. If you are looking for a tool that offers the maximum features at the best price then you should choose GetResponse.
SendInBlue
SendInBlue is an outstanding email service provider as compared to its alternatives. It is a relatively new company with very affordable prices and a very attractive free plan.
What’s kind of special about them is that they actually charge for the number of emails you send out as opposed to the number of contacts who have, like most other email marketing providers do.
SendInBlue also offers a free plan, in which you can send out up to 300 emails per day, which seems ok if you don’t have many clients or subscribers. When you wanna get rid of their daily sending limit or maybe your contact list has been increased, then you can upgrade your subscription to their large plans.
Like other email tools, SendInBlue offers all the standard features like email automation, landing pages, and sign up forms, and also you send out text messages to your contacts like you do on ActiveCampaign.
Because of their special pricing, this might be a good option for you if you don’t plan to send out many emails. So, in my opinion, SendInBlue is a good option if you’re on a lower budget, but you still want to get some advanced features like automation, segmentation, or personalized emails.
But if you need their landing page builder, then you will have to upgrade at least to your premium plan, which starts from $66, which is a pretty fair price.
Top Features:
- Fast customer support
- Supports 3rd party integrations
- Customizable Sign-up Forms
- Supports contact list imports
- Supports Google Analytics Integration
Pricing:
SendInBlue offers five various plans with different features. Below you can see in-depth pricing options:
Free Plan
- Up to300 emails per day
- Unlimited contacts/subscribers
Lite Plan: $25/month
- Up to 40,000 emails per month
- No limit on daily sending
- Unlimited contacts/subscribers
Essential Plan: $39/month
- Up to 60,000 emails per month
- No daily sending limit
- Unlimited contacts/subscribers
- Can remove SendInBlue logo from emails
- Advanced testing & statistics
Premium Plan: $66/month
- Up to 120,000 emails per month
- No daily sending limit
- Unlimited contacts/subscribers
- Provides advanced features like Facebook ads, automation, chat and lot more
There is a plan under a premium plan that provides contacts up to 350,000 at $173/month with all essential features.
Have more than 3 lacks subscribers, then you must go with their enterprise plan with custom pricing.
Pros:
- Very affordable prices
- Lots of features in low price
- SMS marketing tool
- Good deliverability
- Easy to setup
Cons:
- Doesn’t provide landing page on lower price
- Limits only 300/day sending (Free Plan)
- Delay in sending/receiving messages
- Few bugs
What users love the most in SendInBlue?
The best part which convinces the users to go with SendInBlue is there pricing. As I said, their price depends on the number of emails you send (not the number of contacts).
MailerLite
Another tool that I want to introduce is MailerLite.
MailerLite might be the best option for newbies who are just starting.
If you’re a beginner and you don’t have a lot of money to spend, or you don’t have any money to spend at all, and you are just looking for a very easy to use and simple email marketing tool, and you don’t really care about complex automation then MailerLite is only built for you.
They offer a completely free plan allowing you to use almost all the features of MailerLite as long as you stay below 1000 contacts and 12,000 emails per month. But if your list grows over 1000 subscribers, they’re probably still the cheapest option around.
MailerLite offers almost every feature that you need, like landing pages and web forms, along with some templates.
What you don’t get with MailerLite is advanced email automation and also some other features like advanced reporting, spam checking, or advanced segmentation.
Also, MailerLite is lacking the main feature that lots of other email services are providing to their customers. This feature is live support. If you’re on their free plan, you don’t get access to their 24/7 live chat support. Seriously?
But after all lacks and features, I think this is a perfect option for beginners who just wanna send out simple autoresponders and build simple landing pages.
Top Features:
- Includes landing page builder
- Responsive auto-responder
- Supports multiple languages
- 3rd party integration
- Includes A/B testing
Pricing:
- Up to 1,000 subscribers and 12,000 a month: Free
- Up to 1,000 subscribers and unlimited emails a month: $10/month
- Up to 2,500 subscribers and unlimited emails a month: $15/month
- Up to 5,000 subscribers and unlimited emails a month: $30/month
- Up to 10,000 subscribers and unlimited emails a month: $50/month
Pros:
- Lowest prices
- Provides free plan
- Beginners Friendly
- Provides various tutorials for non-techies
- Great user interface
Cons:
- Doesn’t provide 24/7 support for the free plan
- No advanced automation available
What users love the most in MailerLite?
The most loving thing that MailerLite offers is “Beginner Friendliness.” You don’t need to be a marketing expert to use this tool.
AWeber
AWeber is a top-rated tool that has been around since 1998 with a mission to send emails that people love.
Aweber is one of the best email marketing service that offers a wide range of tools and features for small to medium-sized businesses.
Aweber offers email automation, which allows you to create personalized welcome emails, lead nurturing campaigns, educational courses, and a lot more by simply triggering campaigns based on the emails that your customers open or the link that they click.
Aweber has all the tools that you need. HTML email templates allow you to create and send professional emails, and cool drag-and-drop editors let you choose from over 700 email templates.
Also, Aweber can easily be integrated with other applications such as WordPress, PayPal, and GoToWebinar.
Aweber comes with 30 days trial, and after that, you can choose from plans that range from 19 to 149 dollars a month.
You can also analyze and improve your emails by using email split testing, email marketing tracking, and email deliverability rate, plus you can effortlessly check how your emails are performing by downloading Aweber stats.
Top Features:
- Auto-Responders
- Easy integration
- Drag and drop builder
- Supports report downloads
- Subscriber management
Pricing:
- Up to 500 subscribers: $19 per month
- Up to 2,500 subscribers: $19 per month
- Up to 5,000 subscribers: $19 per month
- Up to 10,000 subscribers: $19 per month
- Up to 25,000 subscribers: $19 per month
- 25,000+ subscribers: custom pricing
Pros:
- Good automation
- Easy integrations
- You can track sales
- Provides various resources for the first-time user (articles, videos, etc.)
- Great deliverability
- Provides 30-day trial to test
Cons:
- High prices
- Lack of features
- Doesn’t have any free plan
- You can’t import subscribers
What users love the most in AWeber?
The most loving thing that AWeber offers is “Easy Integrations,” they provide integrations that you can use with ease.
Drip
Drip is a new email marketing service provider in the market. Their targeted customers are bloggers, marketers, and eCommerce businesses.
Drip is a very intelligent marketing automation tool with beginner-friendliness. If you are a newbie ecommerce service provider and have no to zero subscribers or contacts, then Drip is the best fit for you as it works on the tag-based system. Also, Drip is a much more flexible and fluid for creating workflows.
Drip is free for 100 subscribers, and I really like that because I think new people who are beginners and want to start email marketing from scratch, they need user-friendly tools, and for this, Drip is the preferred choice.
Especially if you are running an eCommerce business, then this tool should be your first choice to go with. You can create messages based on various metrics like returning vs. new visitors or visitors who added items to the cart. You can also send a message based on rules like the people who clicked on mail link vs. those who didn’t.
Now lets talked about integration, which is an essential feature of every email tool; with Drip, you can get a lot of 3rd party integrations like WordPress, WooCommerce, Facebook ads, and a lot more.
Top Features:
- Good segmentations
- Great A/B testing
- User-Friendly
- Form builder/landing page
- Supports top integrations
Pricing:
Drip offers various plans which are described below:
- Up to 500 subscribers: Free
- Up to 2,500 subscribers: $49 per month
- Up to 5,000 subscribers: $122 per month
- Up to 10,000 subscribers: $184 per month
- 10,000+ subscribers: custom price
Pros:
- Flexible automation
- Visual email builders
- Offers free subscription
- Responsive customer support
- Works Tag-based system
Cons:
- Reporting is not good
- Doesn’t offers split testing functionality
- Higher pricing with low contacts
- Offers low contacts on free plans (only 100)
What users love the most in Drip?
Drip is loved by its users for its eCommerce functionality. They provide all the required features that your eCommerce business needs.
HubSpot
HubSpot is a big name in the email marketing industry. It is an email marketing and CRM service provider with tons of features at free of cost.
HubSpot is known for its CRM, and it provides services to more than 70,000 users. They offer very easy to setup procedure. Also, you can connect its CRM with Gmail, G Suite, and various versions of Outlook with no worries.
When talking about its features, you get easy drag and drop email builder to build customized emails, and you can add CTA’s, images, etc. to your messages.
Besides this, you also get advanced features like email automation, segmentation, pre-built templates, various tracking, and powerful analytics. And the best part is that you will get all these features on the free version.
As other email marketing tools, HubSpot also lacks some functions like if you are using their free plan, then you will only get forum based customer support, which is a huge issue for beginners who always have lots of questions in their mind. But, also, they have lots of resources and tutorials you can check and find answers to your queries.
After all, HubSpot is a result-oriented tool for every small and medium-sized agency that has just started email marketing for growth. Also, if you feel to upgrade your subscription, then they have various plans for every need.
Top Features:
- Drag and drop editor
- List segmentation
- Event/webinar marketing
- Social media integration
- Tons of integrations
Pricing:
HubSpot offers both free and paid pricing plans. All plans have various features which you can see below:
Free plan:
- All email tools and CRM
- Send up to 2,000 emails per month
Starter Plan: $50 per month
- Up to 1,000 contacts
- 5X email sends limits
Professional Plan: $560 per month
- Up to 1,000 contacts
- 10X email sends limits
Enterprise Plan: $2,240 per month
- Up to 10,000 contacts
- 10X email sends limits
- Includes 25 dashboards
Note: You can pay an additional $50 per month for extra 1,000 contacts.
Pros:
- Supports free plan
- Great tracking
- Great knowledge support
- Time-saving automation
Cons:
- No chat support for the free plan
- Slightly expensive for small and medium business
- Not a beginner-friendly
What users love the most in HubSpot?
There is only one reason why people love Hubspot email marketing tool, and the reason is the availability of so many features in their free subscription plan.
Keap
Keap was previously known as Infusionsoft. It is an all-in-one email marketing service provider you will ever need.
Keap allows you to do advanced segmentation and also provides subscriber tagging tools for your business. Also, they provide powerful automation that will save a lot of time.
It has all the features that every business needs except one that is Split testing. Yes, without this feature, you can face issues when testing various campaigns to improve and generate more sales.
Keap is especially a small business-focused marketing platform, which includes contact management, CRM, automation, and a lot of software integration.
I suggest this tool only to medium-sized businesses who are searching for a single tool packed with both email marketing and CRM, and also they must have a high budget to invest.
Top Features:
- Integration with clients email (e.g., Gmail, Outlook)
- Lead and email automation
- Advanced reporting
- Supports integration
- Supports mobile platform
Pricing:
Keap offers three different subscription plans:
- Keap Grow ($79 per month): For smaller businesses, includes 500 contacts and one user
- Keap Pro($149 per month): For growing businesses, includes 500 contacts and one user
- Infusionsoft ($199 per month): For established businesses, includes 2,500 contacts and one user
Pros:
- Wide range of integrations
- Good customer support
- Great automation
- Provides tracking and reporting
Cons:
- Doesn’t provide a free plan
- Higher pricing
- Not for newbie
What users love the most in Keap?
The reason why people love Keap is their simple pricing option; they don’t mess with the subscription plans. You can easily choose your desired plan with lots of integration and great automation.
Comparison of The Top 10 Email Marketing Tools
| Tool | Ease of Use | Functionality Offered | Support | Value For Money | Overall Rating |
| MailChimp | Excellent | Excellent | Good | Excellent | 4.5 |
| ActiveCampaign | Good | Excellent | Good | Good | 4.5 |
| ConvertKit | Good | Good | Excellent | Average | 4.0 |
| GetResponse | Good | Good | Above Average | Good | 4.0 |
| SendInBlue | Average | Average | Excellent | Excellent | 4.5 |
| MailerLite | Good | Excellent | Average | Excellent | 4.2 |
| AWeber | Average | Good | Excellent | Average | 3.8 |
| Drip | Excellent | Good | Good | Excellent | 4.5 |
| HubSpot | Good | Excellent | Average | Above Average | 4.0 |
| Keap | Average | Excellent | Good | Above Average | 3.5 |
Conclusion
Finally, I have discussed all top-performing email marketing services available in the market.
Choosing the best email marketing tool for your business is very difficult because you have to make a budget in which you also need lots of features. Finding a tool that satisfies all your business need is not an easy task. Take the help of this best email services guide to take your decision.
Also, most providers offer export and import features, and that’s why you are not limited to any one email marketing software. You can switch your email marketing tool whenever you need it.
