In this era of AI and machine learning, people often wonder if call tracking tools are still beneficial for our business in 2025.
Our answer is yes, it is still beneficial as they provide valuable insights into customer behavior, improve marketing strategies, and help optimize campaigns for better results.
By using call tracking software, businesses can determine which marketing channels such as Google Ads, social media, email campaigns, or organic search are driving the most calls.
However, while call tracking provides valuable insights, it also raises privacy concerns. Some users may feel uncomfortable knowing their calls are being recorded or analyzed.
Additionally, businesses must comply with regulations like GDPR and TCPA when tracking calls.
This article will explore the top 10 call tracking tools in 2025, covering their features, pricing, pros, and cons.
Top 10 Call Tracking Tools
CallRail
CallRail is a popular call tracking and analytics platform designed for businesses that rely on phone calls to generate leads.
It helps marketers track calls from different campaigns, analyze customer interactions, and measure ROI effectively.
CallRail provides dynamic number insertion (DNI), call recording, keyword tracking, and integration with CRM and marketing tools.
Features
- Dynamic Number Insertion (DNI): Automatically changes phone numbers on your website based on visitor sources.
- Call Recording & Transcription: Records calls and provides AI-powered transcriptions for analysis.
- Keyword Tracking: Identifies which keywords drive phone calls.
- Multi-Touch Attribution: Tracks a customer’s journey through different touchpoints.
- CRM & Marketing Integrations: Connects with Google Ads, HubSpot, Salesforce, and more.
Pros
✔️ Easy to set up and use
✔️ Accurate call tracking and reporting
✔️ Strong integrations with major marketing platforms
✔️ Affordable pricing for small businesses
Cons
❌ Limited international support
❌ Advanced analytics can be complex for beginners
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | $45/month |
| Capabilities | Call tracking, DNI, call recording, keyword tracking |
| Public Reception | Highly rated for ease of use and integrations |
| Best For | Small businesses, agencies, marketers |
Invoca
Invoca helps businesses connect their marketing spend to actual revenue using AI-powered call tracking and analytics.
Companies using Invoca see impressive results, such as a 110% higher close rate in contact centers and a 50% increase in sales from paid ads.
Its AI-driven platform improves lead conversion, call handling, and agent performance across marketing, contact centers, and multi-location businesses.
Features
- AI-Powered Analytics: Uses machine learning to analyze call conversations.
- Real-Time Call Scoring: Automatically scores calls to determine lead quality.
- Dynamic Call Routing: Routes calls to the most relevant team based on customer intent.
- CRM & Ad Platform Integrations: Integrates with Salesforce, Google Ads, Facebook Ads, and more.
Pros
✔️ AI-driven insights for better decision-making
✔️ Real-time analytics and call scoring
✔️ Advanced call routing to optimize customer experience
Cons
❌ Expensive for small businesses
❌ Steep learning curve for new users
| Feature | Details |
| Launch Date | 2008 |
| Starting Price | Custom |
| Capabilities | AI analytics, call scoring, call routing, integrations |
| Public Reception | Highly rated for AI-powered insights |
| Best For | Enterprises, large marketing teams |
CallTrackingMetrics
CallTrackingMetrics helps businesses track calls, analyze customer behavior, and improve marketing results.
Its AI-driven insights reveal which ads bring in quality leads, while automation speeds up the sales pipeline.
Companies using CallTrackingMetrics see higher conversion rates, better ad spend efficiency, and improved sales alignment.
Features
- Marketing Attribution: Tracks calls back to specific campaigns.
- Automated Call Scoring: Rates leads based on conversation content.
- IVR & Call Routing: Customizable call routing for improved customer experience.
- HIPAA Compliance: Ensures secure communication for healthcare businesses.
Pros
✔️ Advanced tracking features
✔️ HIPAA compliance for healthcare
✔️ Strong automation and call scoring
Cons
❌ Interface can be complex for beginners
❌ Higher cost for advanced features
| Feature | Details |
| Launch Date | 2012 |
| Starting Price | $39/month |
| Capabilities | Call tracking, IVR, HIPAA compliance, automation |
| Public Reception | Well-rated for automation and security |
| Best For | Healthcare, legal, home services |
Marchex
Marchex helps businesses improve sales and marketing with AI-powered insights. Their tools analyze conversations to identify customer intent, optimize campaigns, and enhance engagement.
Metrics like lead scoring and sentiment analysis provide data-driven strategies to increase conversions.
Companies using Marchex have seen higher appointment rates and better ROI. With real-time tracking, businesses can refine their approach for maximum impact.
Features
- Call Analytics: AI-driven call analysis for better decision-making.
- Speech-to-Text Transcription: Provides detailed call transcripts.
- Predictive Analytics: Identifies high-intent callers.
- Multi-Location Support: Ideal for franchises and large businesses.
Pros
✔️ Advanced AI-powered call analytics
✔️ Useful for large-scale businesses
✔️ Accurate speech-to-text transcription
Cons
❌ Expensive for small businesses
❌ AI insights may require training to use effectively
| Feature | Details |
| Launch Date | 2003 |
| Starting Price | Custom |
| Capabilities | AI analytics, transcription, predictive insights |
| Public Reception | Highly rated for enterprise use |
| Best For | Large businesses, call centers |
WhatConverts
WhatConverts simplifies lead tracking for businesses, helping you capture calls, forms, and chats while providing detailed marketing insights.
Features include call tracking, lead management, and real-time reporting, allowing you to see which marketing channels perform best.
Choose from flexible pricing plans, starting at $30/month, with a 14-day free trial available. Gain marketing clarity and prove your results with WhatConverts.
Features
- Call & Lead Tracking: Tracks calls, form submissions, and chats in one dashboard.
- Dynamic Number Insertion (DNI): Assigns unique numbers to different marketing channels.
- Detailed Lead Reporting: Tracks the source, value, and conversion details of each lead.
- Google Ads & Analytics Integration: Provides seamless tracking for paid campaigns.
Pros
✔️ Comprehensive lead tracking
✔️ Excellent reporting and insights
✔️ Easy-to-use interface
Cons
❌ Lacks AI-powered call analytics
❌ No advanced call scoring
| Feature | Details |
| Launch Date | 2015 |
| Starting Price | $30/month |
| Capabilities | Call tracking, lead tracking, reporting |
| Public Reception | Highly rated for ease of use |
| Best For | Marketers, small businesses |
Ringba
Ringba is an inbound call tracking platform that helps businesses improve their marketing performance.
The platform processes high-volume calls with a scalable framework, ensuring seamless integration through open APIs.
Its interactive voice response enhances customer experience, while Ring Tree® connects businesses with top call buyers.
Features
- Real-Time Call Routing: Routes calls to the best available agents.
- Advanced Analytics: Provides deep insights into call performance.
- Real-Time Bidding (RTB): Allows businesses to bid on inbound calls.
- API Integrations: Seamlessly connects with marketing tools.
Pros
✔️ Real-time call optimization
✔️ Great for performance marketing
✔️ Customizable call tracking features
Cons
❌ Requires technical knowledge to set up
❌ Expensive for small businesses
| Feature | Details |
| Launch Date | 2016 |
| Starting Price | Custom |
| Capabilities | Call tracking, RTB, advanced analytics |
| Public Reception | Well-rated for performance marketing |
| Best For | Performance marketers, call centers |
Invoca
Invoca’s AI-driven platform helps businesses track and optimize calls to boost revenue. With industry-leading metrics like a Net Promoter Score of 74—far above the B2B SaaS average of 30—Invoca ensures top-tier customer satisfaction.
Trusted by enterprise brands, it meets strict security standards, including HIPAA, SOC 2, and PCI-DSS compliance.
The platform offers advanced features like call tracking, AI-powered analytics, and automated quality assurance, helping marketing and sales teams make data-driven decisions.
Features
- AI-Powered Call Analytics: Identifies customer intent and sentiment.
- Multi-Touch Attribution: Connects phone calls to marketing touchpoints.
- Call Scoring & Routing: Automates lead qualification and routing.
- CRM & Ad Platform Integrations: Connects with HubSpot, Google Ads, Salesforce.
Pros
✔️ AI-powered call insights
✔️ Advanced attribution for marketers
✔️ Strong integrations with marketing platforms
Cons
❌ High pricing for small businesses
❌ Requires training to use AI features effectively
| Feature | Details |
| Launch Date | 2005 |
| Starting Price | Custom |
| Capabilities | AI call analytics, multi-touch attribution |
| Public Reception | Highly rated for AI-powered insights |
| Best For | Enterprises, agencies |
Infinity Call Tracking
Infinity helps businesses improve call performance with data-driven insights. Companies using Infinity have seen a 174% increase in sales from PPC, a 63.8% drop in cost per acquisition, and a 125% boost in ad spend budgets.
Its call tracking links customer journeys to phone calls, while Conversation Analytics uncovers key insights from interactions.
Businesses in retail, finance, healthcare, and more benefit from streamlined operations, better sales, and enhanced customer service.
Features
- Call Tracking & Recording: Provides detailed call analytics.
- Visitor-Level Tracking: Tracks customer journeys across multiple touchpoints.
- AI-Powered Insights: Uses AI to analyze call data.
- GDPR Compliance: Ensures privacy and data security.
Pros
✔️ GDPR-compliant for European businesses
✔️ Advanced visitor tracking
✔️ AI-powered call analytics
Cons
❌ Limited presence outside Europe
❌ Higher pricing compared to competitors
| Feature | Details |
| Launch Date | 2010 |
| Starting Price | Custom |
| Capabilities | GDPR compliance, AI analytics, visitor tracking |
| Public Reception | Well-rated in the UK & Europe |
| Best For | UK businesses, enterprises |
Convirza
Convirza helps businesses improve call performance using AI-powered Conversation Analytics® and call tracking.
Businesses can maximize ROI, close rates, and customer retention by automating follow-ups and tracking buyer behavior.
Convirza turns conversations into sales, helping companies make data-driven decisions and enhance customer interactions.
Features
- Call Tracking & Attribution: Tracks calls back to marketing sources.
- AI-Powered Call Scoring: Identifies high-quality leads.
- Call Monitoring & Analytics: Provides detailed reports on call performance.
- CRM & Ad Platform Integrations: Works with Salesforce, Google Ads, HubSpot.
Pros
✔️ AI-powered call scoring
✔️ Good for sales and marketing teams
✔️ Strong reporting capabilities
Cons
❌ Pricing can be high for small businesses
❌ Learning curve for AI features
| Feature | Details |
| Launch Date | 2001 |
| Starting Price | $29/month |
| Capabilities | Call tracking, AI scoring, reporting |
| Public Reception | Highly rated for sales & marketing teams |
| Best For | Sales teams, agencies |
Phonexa
Phonexa’s call tracking software helps businesses track and analyze inbound calls for better marketing decisions.
Features like call attribution, interactive voice response, and automatic call distribution streamline the customer journey.
Businesses can also use call recordings to refine sales strategies and enhance service quality.
Features
- Call Tracking & Attribution: Connects calls to marketing efforts.
- IVR & Call Routing: Customizable call flows.
- Lead Management System: Tracks and manages leads across channels.
- Multi-Channel Analytics: Provides insights across phone, email, and web.
Pros
✔️ Comprehensive marketing automation
✔️ Great for lead generation businesses
✔️ Multi-channel tracking
Cons
❌ Complex setup for beginners
❌ Higher pricing for small businesses
| Feature | Details |
| Launch Date | 2016 |
| Starting Price | Custom |
| Capabilities | Call tracking, lead management, IVR |
| Public Reception | Highly rated for lead generation |
| Best For | Enterprises, lead generation businesses |
Conclusion
Call tracking tools are essential for businesses looking to optimize marketing campaigns, improve customer engagement, and increase conversions. Whether you’re a small business, a marketing agency, or an enterprise, these tools provide valuable insights into how calls are generated and what drives customer interactions.
FAQs
1. What is call tracking software?
Call tracking software helps businesses monitor and analyze phone calls by tracking their sources, recording conversations, and providing analytics to optimize marketing campaigns.
2. How does call tracking work?
It assigns unique phone numbers to different marketing channels. When a customer calls, the software identifies the source (Google Ads, social media, SEO, etc.), helping businesses understand which campaigns generate calls.
3. Which industries benefit most from call tracking?
Industries like healthcare, real estate, home services, legal, automotive, and e-commerce benefit the most, as they rely on phone leads for conversions.
4. What is dynamic number insertion (DNI)?
DNI automatically changes phone numbers on a website based on the visitor’s source, allowing businesses to track which marketing channel drove the call.
5. Can call tracking software record conversations?
Yes, most call tracking tools provide call recording and transcription for quality assurance and analytics purposes.
