Looking for alternatives to Brandwatch in 2025? Let’s first take a closer look at what Brandwatch offers.
Brandwatch is a powerful social media listening and analytics tool, enabling businesses to monitor online conversations, track brand sentiment, and extract actionable insights from data.
But like any tool, Brandwatch has its drawbacks. High pricing, no free trial, and reporting limits lead many users to seek competitors that offer a better balance of features and cost.
We have compiled a list of Brandwatch alternatives that compete with it based on similar features and capabilities.
- Worldwide Rank and SEO Metrics of Brandwatch
- What Can You Do With Brandwatch?
- Why Do You Need Alternatives to Brandwatch?
- List of the 10 Finest Alternatives to Brandwatch
- Conclusion
- FAQs
- 1. What is Brandwatch used for?
- 2. Why should I consider alternatives to Brandwatch?
- 3. Are there free alternatives to Brandwatch?
- 4. Which Brandwatch alternative is best for small businesses?
- 5. Do Brandwatch alternatives offer sentiment analysis?
- 6. Can I integrate these alternatives with my existing tools?
Worldwide Rank and SEO Metrics of Brandwatch
- Domain Authority: 72
- SEMrush Global Rank: 14,311
- SimilarWeb Global Rank: 23,514
- SimilarWeb Country Rank: #9,847 (United States)
- Total Traffic: More than 1.2 million
- Bounce Rate: 45%
- Average Visit Duration: 3 minutes 30 seconds
What Can You Do With Brandwatch?
- Monitor online conversations about your brand in real-time.
- Analyze brand sentiment and audience perceptions.
- Identify emerging trends and track competitors.
- Generate reports with customizable dashboards.
- Integrate with marketing and CRM tools for seamless workflows.
- Leverage AI for data-driven insights and predictive analytics.
- Track campaign performance across multiple platforms.
- Engage with audiences by responding to mentions and feedback.
Why Do You Need Alternatives to Brandwatch?
- High Cost: It can be expensive, especially for smaller businesses or startups.
- Complexity: The advanced features may be overwhelming for beginners.
- Integration Limitations: May not support all desired third-party tools.
- Feature Gaps: Some users seek deeper insights into specific areas like influencer analytics.
- Scalability: Not all plans are suitable for growing businesses with expanding needs.
- Support Concerns: Occasional delays or limitations in customer support responses.
List of the 10 Finest Alternatives to Brandwatch
Sprinklr
- Website: https://www.sprinklr.com
- Launched: 2009
- Key Features: Unified CX management, social listening, campaign tracking, audience segmentation.
- Is it Free?: No, pricing starts at mid-tier enterprise levels.
Sprinklr is an all-in-one customer experience management platform that excels in social listening, marketing, and customer care. This Brandwatch competitor integrates with over 25 social platforms and provides in-depth analytics, making it ideal for large enterprises. Its AI-driven insights enable businesses to proactively address customer needs, though its cost and complexity may not suit smaller organizations.
Talkwalker
- Website: https://www.talkwalker.com
- Launched: 2009
- Key Features: Visual recognition, trend analytics, real-time alerts, sentiment analysis.
- Is it Free?: No, offers enterprise pricing.
Talkwalker specializes in social media monitoring and audience insights. It stands out for its visual recognition capabilities, enabling brands to monitor logos and images online. This Brandwatch substitute offers powerful analytics and robust data exports, making it an excellent choice for businesses seeking comprehensive monitoring tools.
Hootsuite
- Website: https://www.hootsuite.com
- Launched: 2008
- Key Features: Social media scheduling, listening, and analytics.
- Is it Free?: Offers free plans with limited features; paid plans start affordably.
Hootsuite is a popular social media management tool with integrated analytics and listening capabilities. This Brandwatch replacement is user-friendly and scalable, appealing to small businesses and enterprises alike. While its listening features are less robust than Brandwatch, its affordability and ease of use make it a top choice for many.
Meltwater
- Website: https://www.meltwater.com
- Launched: 2001
- Key Features: Media monitoring, influencer analytics, social listening.
- Is it Free?: No, custom pricing based on requirements.
Meltwater is a trusted name in media and social listening. This Brandwatch successor offers powerful tools to track media mentions, monitor brand reputation, and analyze competitive landscapes. It’s especially well-suited for PR professionals looking for detailed insights across traditional and digital media.
Sprout Social
- Website: https://www.sproutsocial.com
- Launched: 2010
- Key Features: Social media management, audience engagement, analytics.
- Is it Free?: No, but offers a free trial.
Sprout Social combines social listening with comprehensive management tools for scheduling and engagement. Its intuitive interface and strong analytics make it a great social listening platform like Brandwatch for teams looking to streamline workflows. Its pricing is competitive, with tiered plans suitable for different business sizes.
Buffer
- Website: https://buffer.com
- Launched: 2010
- Key Features: Social media scheduling, analytics, team collaboration.
- Is it Free?: Yes, with limited features; premium plans available.
Buffer is a simple and affordable tool similar to Brandwatch for small businesses and startups. Its focus is on social media scheduling and basic analytics, making it ideal for users who prioritize ease of use over advanced insights.
NetBase Quid
- Website: https://www.netbasequid.com
- Launched: 2019 (Merger of NetBase and Quid)
- Key Features: Consumer insights, competitor analysis, sentiment analysis.
- Is it Free?: No, enterprise-level pricing.
NetBase Quid delivers deep consumer and market insights. This social analytics platform like Brandwatch uses AI to analyze sentiment and uncover trends, making it perfect for businesses needing high-level analytics and competitive intelligence.
Zoho Social
- Website: https://www.zoho.com/social
- Launched: 2016
- Key Features: Social media scheduling, monitoring, and reporting.
- Is it Free?: Yes, offers a free plan; premium plans start low-cost.
Zoho Social provides a user-friendly platform for managing social media. While its listening features are not as advanced as Brandwatch, this alternative is ideal for small to mid-sized businesses looking for affordable and straightforward tools.
Brand24
- Website: https://brand24.com
- Launched: 2011
- Key Features: Social listening, reputation management, analytics.
- Is it Free?: No, offers a free trial.
Brand24 is a budget-friendly online reputation management tool similar to Brandwatch that provides real-time social listening and sentiment analysis. It’s especially suitable for small businesses and startups, offering excellent value with a focus on monitoring and insights.
Awario
- Website: https://awario.com
- Launched: 2015
- Key Features: Real-time monitoring, sentiment analysis, lead generation.
- Is it Free?: No, but offers a free trial with affordable plans.
Awario is a powerful and cost-effective social listening tool that helps businesses monitor mentions, track competitors, and analyze brand sentiment. This Brandwatch alternative stands out for its lead generation feature, which identifies potential customers based on social conversations. It’s particularly popular among small to medium-sized businesses due to its straightforward interface and competitive pricing.
Conclusion
The right social listening tool can boost your brand’s online presence and engagement. While Brandwatch leads the field, alternatives like Sprinklr, Talkwalker, and Hootsuite offer options tailored to your needs and budget. Whether you want affordability, simplicity, or advanced analytics, these tools provide features to improve your social media strategy. Try free trials or demos to find the best fit for your business.
FAQs
1. What is Brandwatch used for?
Brandwatch is a social media listening and analytics platform that helps businesses monitor online conversations, analyze sentiment, and track brand performance across various digital channels.
2. Why should I consider alternatives to Brandwatch?
You might look for alternatives due to Brandwatch’s high cost, complex features, or specific limitations like limited integrations or scalability for small businesses.
3. Are there free alternatives to Brandwatch?
Yes, platforms like Hootsuite and Buffer offer free plans with basic features, though their capabilities might not match Brandwatch’s advanced analytics.
4. Which Brandwatch alternative is best for small businesses?
Tools like Buffer, Zoho Social, and Brand24 are affordable and user-friendly options that cater well to small businesses.
5. Do Brandwatch alternatives offer sentiment analysis?
Yes, many alternatives, such as Talkwalker, NetBase Quid, and Sprout Social, provide sentiment analysis features to track audience perceptions.
6. Can I integrate these alternatives with my existing tools?
Most alternatives support integrations with popular CRM, marketing, and analytics platforms, such as Salesforce and HubSpot.