The world of software as a service (SaaS) is changing fast. When Marc Andersen published in his 2011 article ‘Why Software is Eating the World”, many did not believe what he was saying. It’s now a decade later, and the reality has dawned.   Today, top tech and software companies like Microsoft and Google are reaping big and have become some of the most valuable. A recent study shows that at least 80% of companies are using some sort of SaaS applications. Underneath the rich technology of most of these software companies is the concept of SaaS, which is the root of … Continue reading B2B SaaS Business Model: Complete Guide