Top B2B Marketing Stats [2023]

B2B marketing stats helps companies to stay updated with the latest trends and take effective data-driven decisions.

The B2B marketing landscape keeps changing and never stays the same for long. In 2020, B2B marketers can see new strategies emerge and, thus, undoubtedly, 2020 will mark the start of an exciting decade for B2B marketers.

Developments in AI and Machine Learning have changed the way B2B buyers interact with brands online. There are numerous tools available, and to choose a perfect tool is a difficult challenge for B2B marketers.

Businesses must choose a mix of tools and strategies that improve the customer experience. Choosing just one plan isn’t enough for B2B marketers.

Following are the latest B2B marketing stats that can boost your B2B sales in 2020 and beyond:

1 – 2.5 Billion, Customer Service Hours, Will Be Saved By Chatbots By the End of 2023

Chatbots instantly answer the frequently asked questions so the human resources can focus on more complex customer interactions. Stats reveal that 80 percent of businesses already plan to use chatbots by 2020.

Fifty percent of businesses are planning to spend more on chatbots than on traditional app development by 2021.

Chatbots are useful in engaging readers after they view your content, so B2B firms must carefully integrate chatbots into their marketing strategy.

Moreover, chatbots play a key role in reducing customer service work time. Thus, customer service cost reduction across B2B is projected to amount to $11 billion annually by 2023.

Stats reveal that 85% of customer interactions will be managed without humans by 2021 that will reduce costs and employees will be able to invest their time in solving more crucial issues.

2 – Artificial Intelligence is Projected to Generate Trillion of Extra Profit by 2035

Artificial Intelligence fulfills the expectations of 51% of customers. Thus, Artificial Intelligence is useful in improving user experience and for better retargeting.

According to stats, 80% of emerging technologies will have Artificial Intelligence foundations by 2021.

Artificial Intelligence is also beneficial in gathering data to spot patterns in behavior.

By 2021, order to cash automation is projected to increase by 115%. The stats reveal that 85% of sales-related tasks could be automated by 2020.

Advertisers are using Artificial Intelligence to automate advertising spend as it reduces the chances of errors during bidding and also minimizes advertising costs.

Thus B2B advertisers will spend on the majority of the budget on programmatic advertising.

3 – Global Email Users Are Expected To Grow To 4.3 Billion by 2023

B2B marketers have utilized email marketing to generate leads and connect with their loyal customers. Over the years, the technology that drives email marketing has evolved significantly.

Related: Best Email Marketing Services

B2B companies now use powerful automation tools to segment audiences and frame hyper-personalized messages programmatically that drives audience engagement.

Stats reveal that the average open email rate is 15.75 percent for all industries, with a click-through rate of 7.63 percent that indicates the importance of subject lines and content.

An attractive subject line and time-sensitive offers encourage readers to open a message.

Related: Free Tools For Email Marketing

For every $1 you spend on email marketing, an average return of $42 can be expected. According to stats, 347.3 billion emails will be sent daily in 2022.

4 – 25% of Enterprises Will Deploy Augmented Reality by 2022

Augmented Reality is going to play a crucial part in digital marketing. Businesses have been experimenting with AR for years, but in 2020 this concept will be finally implemented as a B2B digital marketing tool.

Related: Best Digital Marketing Tools For Small Businesses and Best Free Tools For SEO

By 2022, 70% of the enterprises will start to experiment with Augmented Reality.

B2B stats reveal that there will be around 3.5B mobile users worldwide By 2022. Besides, around $15B will be generated by AR ads in social media by 2022.

5 – Digital Ad Market is Expected to generate 3 Billion by 2022

Pay Per Click ads at the top of the search engine results help buyers to purchase most efficiently. Google and Bing both offer this feature. PPC ads help to boost sales and enhance the productivity of the business.

Related: Why Your Business Needs a PPC Specialist?

Google ads now incorporate smart bidding that will automatically reset your bids when sales performance dips.

Related: List of Top PPC Ad Networks

By running PPC campaigns, B2B marketers can track customer behaviors across channels and can develop campaigns with more confidence that will keep them ahead of their competitors.

According to B2B stats, 52% of B2B marketing decisions are based on data. The average percentage of marketing budgets invested in analytics is projected to increase from 6.7 percent in 2018 to 21.3 percent in 2021.

Related: Top PPC Stats You Shouldn’t Ignore

6 – Mobile Spending is Projected To Increase up to Billion By 2023

Companies have started optimizing content for mobile platforms, and this trend is on the rise.

B2B statistics reveal that the traffic due to mobile data usage will increase seven times in 2022. Thus, B2B leaders are going for a mobile-first marketing strategy.

B2B businesses have to create apps and websites that resonate well with users to generate high revenue.

Related: How to Create a Website With WordPress and Best Website Builders

Mobile prioritization is helping businesses to grow as Google uses the mobile version of a webpage for ranking.

Related: Top B2B Ecommerce Platforms

7 – 91% of B2B Buyers Prefer Visual Content To Static Content

Image and video ads create an engaging experience with B2B buyers. According to B2B stats, 54% of buyers would like to see more video content from a business.

Besides, over 50% of marketers are expected to increase their video marketing budgets.

Related: Video Marketing Guide For Small Business Owners

80% of traffic will come from video ads by 2021. B2B buyers are more likely to engage with visual content.

Moreover, 62% of millennials prefer visual search. Thus, visual search enhances user experience and ensures customer satisfaction.

8 – Voice Search is Expected To Be A Billion Channel By 2022

Users are searching for products by using digital assistants like Siri and Alexa.

Voice search will be a crucial part of B2B marketing in the next decade. Voice search is 3.7x faster than typing.

40% of people admit using voice search when in the office alone. B2B stats reveal that 1/3 of smartphone owners prefer using voice-activated features than typing.

Businesses need to include voice search strategies to become successful and generate a high Return On Investment.

9 – Social Media Users Are Projected To Grow To .29 Billion By 2022

For B2B marketers, Facebook and Linked in are the most critical channels. Facebook offers robust targeting options so that marketers can efficiently use their budget and focus on segments that boost sales.

B2B marketers are well aware of the power of LinkedIn. LinkedIn is more effective than Facebook and Twitter at generating leads.

LinkedIn plays a crucial role throughout the marketing funnel from brand awareness to lead generation when combined with sign up forms.

10 – Influencer Marketing is Expected To See Global Brand Spending of Up To Billion By 2022

In the B2B market, influencers can offer professional credibility to a brand’s product. When buyers see someone they like talking about the advantages of products, they are inclined towards that brand and want to learn more about it.

Related: Influencer Marketing Guide For B2B Companies

47% percent of B2B buyers found case studies to be the most effective influencer content, ahead of webinars, user reviews, and video content.

According to a survey, 63% of survey respondents reveal that they trust influencers when they talk about a brand more than what a brand says about itself.

11 – Companies With Omnichannel Marketing Strategy See 9.5% Year Over Year Increase In Annual Revenue

Marketers who use three to four channels in any campaign have generated higher revenue than those using a single-channel marketing strategy.

In this era, most brands are not just selling on their website, but they are using various affiliate marketing strategies and social media platforms to sell their products.

An excellent Omnichannel experience integrates marketing and sales teams together. It provides quality customer support and innovative product development. Each channel supports other departments and improves overall customer interactions.

12 – 49% of B2B Marketers Are Planning To Increase Their Budget On Content Writing In 2020

B2B stats reveal that 69% of the most accomplished marketing companies include content marketing in their strategy. Undoubtedly, content is king, and B2B marketers use content to attract customers and generate sales.

Effective content strategies include various media such as podcasts, infographics, and videos, along with blogs and other written assets.

B2B marketers must invest time in creating relevant and engaging content that would provide the audience with new and exciting experiences.

According to 88% of marketers, interactive content helps with brand differentiation, attracts more customers, and increase sales. B2B marketers should include visual content in their content strategy.

Sources:

(Smallbizgenius, Brafton, Experfy, CMO Adobe, Oberlo, Dealsinsight, ConvineandConvert, Financial Express, DigitalInformationWorld, TopRankBlog, unboundb2b, Whatech, SpringerLink, TopRankBlog and v12data)

Conclusion

Technology keeps evolving, so B2B companies must keep up with the latest B2B stats to drive more revenue. These stats will help B2B marketers decide what their customers want, when they want, and how they want.

B2B marketers must follow the above trends that will give them a competitive edge, help them in framing effective B2B marketing strategies, and help their business to flourish.