Amazon SEO + Alexa SEO: Complete Guide [2024]

Amazon SEO is crucial to make your products ranked at the top of the Amazon search results.

Similarly, Alexa SEO is a must for Amazon sellers. Why? Because the products recommended by Alexa is directly brought by shoppers.

Alexa is a smart speaker developed by Amazon.

As an ecommerce site owner, you definitely want to increase the sale of your products in Amazon. But, how can you achieve that? Start doing Amazon + Alexa SEO.

Before we dive into the complete guide containing all the steps to optimize your product listing on Amazon, let’s learn why Amazon SEO and Alexa SEO is so important?

What is Amazon SEO?

Amazon SEO is a process that helps your products to get maximum visibility on the Amazon search results organically. As a result, your products are sold more leading to increased revenue.

You don’t need to pay any money to Amazon to get these rankings. Amazon SEO is different from Amazon sponsored listings.

What is Alexa SEO?

Alexa SEO is a process that helps your products to get recommended by Alexa (Amazon smart assistant).

Products recommended by Amazon Alexa have a greater sale tendency when compared to products not recommended by it.

Why Do You Need Amazon Alexa SEO?

Amazon has over a billion products and more than 1,85,000 sellers.

Category Books have the highest number of products with 44.2 million followed by electronics with 10.1 million products.

Related: What is SEO?

The below chart from Scrape Hero displays the top 10 categories on Amazon with the most products:

Hence, the competition is immense. You really need a comprehensive Amazon Alexa SEO guide to optimize your products to generate the maximum impressions for your products. Even, for those that are in the highest competing category.

If you really want your Amazon SEO to the next level then read this guide on Amazon Alexa SEO.

What is Amazon Alexa?

Alexa is a virtual assistant that was launched by ecommerce giant, Amazon on Nov 6, 2014.

You can think of it as a personal robot who can follow your commands. Alexa is the soul that resides in the Echo speaker.

As an operating system resides in a computer or laptop to perform all the functions, in a similar manner, Alexa operates Amazon Echo.

What is Amazon Echo?

Amazon Echo is a wi-fi connected smart speaker that you can buy online and keep it in your home.

It is developed by Amazon and responds when you say “Alexa”. It is a smart assistant powered by artificial intelligence that allows you to control your smart home. You can even order products from Amazon using Echo.

The brain of Amazon Echo is Alexa. It controls the smart speaker which has a dynamic bass response with excellent Dolby processing.

What Can Alexa Do?

Alexa is capable of interacting just like a human assistant.

Here is a list of things that Alexa can do:

• Play music
• Set alarms
• Stream podcasts
• Share the weather forecast
• Share the latest news
• Order products from Amazon

Alexa is powered by artificial intelligence, meaning, it can keep a track of your regular orders and automatically add them to your basket for easy ordering.

It can even recommend products to you based on your voice commands. For example, if you say to Alexa, “Which are the best nerf gun?”, then it can recommend the best product to you.

Imagine, you are a Nerf gun seller.

Wouldn’t it be advantageous to you if your products are recommended by Alexa via Echo?

You will learn in this Amazon Alexa SEO guide to make Alexa recommend your products to the customers.

Alexa is able to communicate in the following languages:

• English
• Hindi
• French
• German
• Portuguese
• Japanese
• Italian
• Spanish

How To Do Amazon + Alexa SEO? 18 Best Strategies

Now that you have understood what is Alexa, Amazon Echo, and what Alexa can do, let’s discuss the best strategies for Alexa SEO. Optimizing your products for Alexa will automatically help your products to rank higher in the Amazon search results.

Here are the top 18 ways to optimize your products for Amazon + Alexa:

Get A “Amazon’s Choice” Batch For Your Product

Trust is the biggest factor when choosing products.

With thousands of products listed under different categories in Amazon, it becomes a daunting task for the customers to find a product of their choice.

What is Amazon’s Choice?

Amazon’s choice is a program that was launched to simplify purchase decisions.

In the words of Amazon:

“With Amazon’s Choice, we want to simplify the buying process for customers shopping for products in high-involvement categories like Laptops and help them make the right purchase decisions with confidence. “

Customers trust Amazon so if any product has the “Amazon’s Choice” badge over it then people can trust that product. “Amazon’s Choice” product is directly recommended by Amazon. This badge is shown only for high-involvement categories where choosing a product is time-consuming. Some examples of such categories are “laptops”, “earphones” or “earbuds”.

It is for this reason that Alexa recommends “Amazon’s Choice” product to the customers. These products are highly rated and well-priced products. Instead of searching for your favorite products under any category and browsing the reviews and ratings for each one of them, customers can just check the badge and buy the recommended product.

Customers can save a lot of time by opting for “Amazon’s Choice” products.

Please note that there is only one product under each niche category that qualifies for “Amazon’s Choice”.

One of the easiest ways to make Alexa recommend your product to the customers is to acquire a badge of “Amazon’s Choice” for the products you sell.

How to Get Amazon’s Choice Badge For Your Product?

You can’t buy Amazon’s Choice badge for your product.

So, how do you get it? Well, the answer is still a mystery.

Amazon has not yet disclosed how it selects the best product out of thousands of similar ones.

Amazon employees do not select the product, nor it is based on the relationship of the seller with Amazon.

The “Amazon’s Choice” badge is chosen by a secret algorithm, let’s name it “Amazon’s Choice algorithm”.

So, what are the factors that power the “Amazon’s Choice algorithm”?

I did some research and found the following factors to be highly responsible for being selected for “Amazon’s Choice” label:

• Your product should be Prime eligible. Only Amazon Prime customers can order products from Alexa. To make your products Prime eligible, you should make sure that your top products are always in stock. You should inbound your products to the closest fulfillment centers and increase the sale of your products by offering discounts to the customers.
• Your products should be competitively priced. Amazon selects products that offer real value for pricing. You should have a solid pricing strategy that updates in real-time. You can use a tool like RepricerExpress to do that. It also provides readymade pricing templates to compete with FBA Buy Box sellers.
• Your products should have a low-return rate. Many sellers on Amazon deliver low-quality goods to the customers to earn more profits. If you do so, your products will have a high return rate that will make it ineligible for Amazon’s choice badge. Hence, deliver quality goods, in the perfect condition so that customers remember your brand for long and even recommend it to others.
• Your products should have high positive reviews. Amazon prefers products that customers love. One of the best ways to judge customer love is to look at the number of positive reviews the product is getting. Try to earn (not buy) positive customer reviews by offering the highest quality products at the best price to your customers.

Make Your Customers Reorder Products From You

Alexa recommends products that were already ordered by the customer.

For example, if you had previously bought a packet of ABC biscuits and you want to buy biscuits again, then Alexa will recommend you repeat your order for ABC biscuits.

Before you make your customers reorder products from you, you need to know things like:

Repeat Purchase Rate

The repeat purchase rate is the measure of the orders from your existing customers. The repeat purchase rate can be calculated by dividing the number of customers who bought more than once in a year by the total number of customers. 

The average time between repeat purchases. It can be calculated by dividing 365 days by purchase frequency (number of orders in one year/number of unique customers in one year). 

Safety Stock

Safety stock is the amount of inventory you need to keep in the warehouse to prevent shortages of products during spikes in demand or disruption in supply. Here is the formula to calculate your safety stock. Safety stock = (Maximum daily sales X Maximum time for a reorder to arrive) – (Average daily sales X Minimum time for a reorder to arrive). 

Reorder Point

The reorder point helps you determine the right time to order more materials from your supplier. Calculating the reorder point will prevent interruptions like a supply-chain breakdown. Use this formula to calculate your reorder point. Reorder point = (Average daily sales X Minimum time for a reorder to arrive) + Safety Stock. 

Which products have the highest probability of being reordered? You can determine it by analyzing all the items you sell and past selling history. 

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Effective Ways To Increase Repeat Purchases

• Use Amazon’s email service like Feedback Genius to follow up with your customers and encourage them to leave reviews. 
• You have determined the average time between repeat purchases. Make the most out of this information by creating customized email marketing campaigns to increase the chances of conversion. For example, if a customer orders every four months, you can send them an email with a discount of X% three and a half months after their last order.  
• Build a social media following by adding a small card with a QR code in your product’s packaging. When the buyer scans the code, it takes them to your social accounts. You will then be easily able to promote your Amazon listings with your followers. 
• If you sell products like groceries or bath essentials that are required every month or so, create a subscription model in Amazon. It ensures that the customer buys from you every time they need the product. To create a subscription model in Amazon, apply for Subscription Boxes on Amazon’s website. You will then be required to fill the product and your company information. Once you submit the application, you will be notified about approval within 7-10 business days.

• Personalize the customer experience. For example, if you self-ship your orders, send your customers a note via email, that reads, “Hello [customer name], Thank you for choosing to buy from us. We are pleased to serve you and have dispatched your [product name]. You will probably receive them in X days. Please feel free to contact us if you have any specific requirements/issues”. 
• Consider attaching a hand-written or printed note with the product while you are packing. It could be as simple as, “Hey [customer name], Thank you from buying from us. We look forward to serving you again. If you have any doubts/issues related to the product, please feel free to contact us at [your email address or phone number]”.  
• Give your customers a simple gift for their first order from you that they would not be expecting or attach a gift card for their next purchase from you. 
• Leverage Amazon retargeting ads to engage with customers who have already bought products from you in the past. As of now, Amazon’s retargeting ads are in the beta stage. To create retargeting ads, navigate to sponsored product tabs in Amazon Seller Central. Set your campaign budget and duration. Choose Automatic targeting (retargeting ads are limited to automatic campaigns), and if your account is eligible, you would see another box that says Remarketing (BETA). 

Do Proper Keyword Research

It’s no rocket science that for product categories where no Amazon’s Choice is available or no previous order stock is available, Alexa will recommend products that are ranking at the top of the search results. Don’t ignore keyword research while doing Amazon Alexa SEO.

Related: How To Find The Keywords For Amazon

Conduct keyword research to identify the top phrases for your products. One of the ways to find keywords is by entering your product on Amazon and checking the top results. Another way to find keywords is by using tools like Magnet. Just enter your main keyword and this tool will show the search volume and the number of competing products for that keyword.

Related: SEO Keyword Research Guide

For example, these are the top three results for the product “food processor”. The top listing uses two keywords: food processor and vegetable chopper. Check the first two pages to determine different phrases that you can use in your title. Also, analyze what kind of terms they have included in the description and bullet points. 

Another way to find keywords is for Amazon SEO is by using Amazon’s autocomplete feature. Enter a keyword in the Amazon search box that you think customers would type when searching for your product. As you type, you will see some suggestions with potential keyword combinations. 

Using tools like Magnet or Keyword Tool is yet another way to find keywords for Amazon. Enter a seed keyword in the tool and get a list of relevant keyword suggestions. You can filter the results by word count, search volume, and competition.

Optimize The Product Title

Optimize your product’s title. Your product title must consist of brand name, material or key feature, product type, color, size, and packaging/quantity.

Place the most relevant keywords near the beginning of the title. If you notice the below image, one thing each product has in common is that they have used the keyword “blender” earlier in the title. Amazon’s algorithm associates higher relevance with keywords that appear first in the title. 

Make sure the title is descriptive and provides valuable information to your customers. Your product title must consist of brand name, material or key feature, product type, color, size, and packaging/quantity. 

Follow the best practices when optimizing your product’s title. 

Do: 

• Use dashes (-), horizontal lines (|), or brackets ( (), [], {}) to separate keywords and information
• Integrate core keywords at the beginning of the title.
• Use long-tail keyword synonyms.
• Add the unique selling proposition of the product
• Capitalize the first letter of each keyword except article, conjunction, and preposition (the, a, and, or, for, in, an, with, over)
• Limit the title within 200 characters
• Spell out measurements (pound, inch, cm, etc.)
• Use numerals for numbers (e.g., 4 and not “four”)
• Spell the word “and”. Don’t use “&” unless it is a part of your brand name. 

Don’t:

• Use phrases like “bestseller” or “free shipping”
• Include subjective adjectives like “fantastic, best, awesome, beautiful, etc.”
• Add too many keywords unnecessarily

These listing for the keyword “iPhone 11 case” follow the best practices of title optimization. 

All three listings begin with the brand name (Belongme, Jaholan, ESR). They mentioned the product type (TPU Soft Rubber) and used the primary keyword at the beginning of the title. 

They have also highlighted the USP (shockproof protection, soft rubber, scratch-resistant, etc.). The first two listings have used synonyms of the keyword (case – cover). The second listing has also mentioned the color (blue). The third listing has separated different features using brackets ( [] ).

Place the most relevant keywords near the beginning of the title. Amazon’s algorithm associates higher relevance with keywords that appear first in the title. Another reason to place the core keywords near the beginning of the title is that customers using smartphones can only see 80 characters. 

If you notice the below image, one thing each product has in common is that they have used the keyword earlier in the title.

Here is one more example of the keyword “gaming mouse”. 

The best way to integrate core keywords at the beginning of the title is by writing it just after the brand name. 

Optimize Product Bullets

Any relevant keyword that you didn’t use in the title should be included in the bullet points. This will make it easier for Alexa to identify the products based on the keywords. Product bullet optimization is a great way to boost Alexa SEO.

Your key product features (bullet points) should highlight why customers should choose you over your competitors. When writing the product bullets, follow these practices. 

Do:

• Highlight the five key features of your product. 
• Maintain a consistent order. For example, if you begin your bullet points with product quantity, keep that same order for all your products. 
• List the most important feature in the first two points. 
• Capitalize the first letter of each bullet point.
• Ensure the bullet point is readable and easy-to-understand. 
• Any relevant keyword that you didn’t use in the title should be included in the bullet points. Make sure that the keywords fit naturally and don’t look forced. 

Don’t:

• Use ending punctuation. 
• Write too many bullet points. It is always a good idea to limit the key features to 5 or 6 points. 
• Write promotional or pricing information. 

This listing on Amazon follows all the best practices of crafting key product features. The bullet points begin by highlighting the size of the product. It then says why you should buy the product (provides optimal levels of Omega-6 fatty acid to nourish skin, and help keep your dogs coat shiny and healthy). In the end, it includes the ingredients used to make the product to ensure customers that this is perfect for their dogs. 

Keep Track of Your Inventory

Make sure you have enough stock to fulfill any orders coming in. If you’re out of stock, you’ll see your Amazon rankings drop significantly. A drop in rankings is not good for Alexa SEO.

Amazon wants to ensure that its customers get the best possible experience. If your products are out of stock for an extended period or on a regular basis, that surely isn’t a good experience for the customers. As a result, you’ll see a significant drop in your rankings. 

Therefore, make sure you have enough stock to fulfill any orders coming in. One of the ways to keep track of your inventory is by using an Amazon inventory management software. Retailers see an average of 40% increase in their inventory efficiency with the use of the software. 

Another way to ensure your product never gets out of stock is by calculating the inventory turnover rate. Your inventory turnover rate refers to how fast your products sell on Amazon.

You can also use Amazon Selling Coach, an inventory forecasting tool, that tracks your stock and sales data to recommend quantities needed to fill orders over a specified timeframe. 

Improve Your Sales Rank

The more sales your product has, the higher it will rank on Amazon. You shouldn’t ignore it while doing Amazon SEO.

Sales rank is assigned by Amazon to signify how well a product is selling compared to other items in the same category or subcategory.

Sales rank can be found in the product details section of the most (but not all) pages. 

Higher sales also increase your chances of winning the buy box. 

Here are some of the great ways to improve your sales rank. 

• Optimize your product with relevant keywords. 
• Make sure your product listing is complete. 
• Run ads on Amazon to increase visibility and get more sales. 
• Acquire more product reviews (from verified buyers). 
• Lower your prices for a brief period of time (don’t lower it excessively at once). Make sure you can still make a profit from each sale. 

Optimize Backend Keywords

Make the most out of backend keywords. This is the place where you tell Amazon’s algorithm to target a specific keyword on the site.

Backend keywords are not visible to your customers. However, Amazon’s algorithm can still index it just like your product’s bullets and description. 

Follow the best practices when writing backend keywords. 

• Avoid repeating words with singular and plural variations (e.g., phone and phones).
• Don’t go over the 250-bytes (and not 250-characters) limit for backend keywords. Amazon might reject your entire copy if you go overboard the limit. For alphanumeric characters (a-z, 0-9), the number of characters is equal to the number of bytes. However, some characters like é and ä are two bytes, while € is of three bytes. 
• Include product synonyms or variations. For example, if you sell pet foods, you may add the top 20 or 30 pet breeds, as many pet owners will search for [dog + breed] foods or cat foods.  
• Add common abbreviations of your product
• Don’t add keywords that you have already included in the product’s title, bullets, and description or terms that are not closely related to your product. 
• Separate the words with space and not a comma (,). 
• Don’t add brand names (not even yours). 

Get FBA (Fulfilled by Amazon) Badge

Products that have the FBA badge seem to rank higher than others. This is a quick hack for Amazon Alexa SEO. There are other benefits of getting FBA as well, such as free shipping to an Amazon fulfillment center, free storage, free removals, and free return processing. 

To get the FBA badge, choose the products you want to send to Amazon, choose its condition (new or used), select a price, and specify the quantity. Then tick the box that says, “I want Amazon to ship and provide customer service for my items if they sell”. 

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You will then have to pack your products for safe transportation to an Amazon fulfillment center. You can either send your products to Amazon or schedule a pickup. 

Follow the Amazon FBA best practices to generate better sales and improve your ranking. 

• Research competitors to find profitable products. Enter a product in tools like Unicorn Smasher or AMZ Scout to get data like estimated monthly sales, competitor intel, and fee calculators. 

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• Consider bundling products to make your listing unique and increase the chances of selling.
• Begin with a handful of products to check how FBA is benefitting you. As you grow, you can add more products and scale your business. 
• Answer customer questions about your product. 

Get More Reviews For Your Product

Amazon gives preference to customer satisfaction more than anything. Reviews are one of the biggest factors for Amazon Alexa SEO. Since online customers cannot physically inspect the product, reviews are the only way to judge if the item is perfect for them or not. Therefore, products with more positive reviews tend to appear on the top. 

Positive reviews also indicate the customers’ overall shopping experience on Amazon. If almost all the products you sell on Amazon have a good rating, it will influence your seller feedback, thereby increasing your chances of winning the buy box.   

Here are three great ways to get reviews on Amazon.

• Leverage the “Request a Review” button to send an automatic follow-up email to your shoppers within 4-30 days of purchase. 

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• Enroll in Amazon’s “Early Reviewer Program.” It encourages customers to leave reviews on products in exchange for a $1-$3 gift card. 
• Use product inserts to inspire shoppers to leave product reviews on Amazon. 

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Answer All Your Customer’s Questions

Although it is not a direct ranking factor for Amazon Alexa SEO, it allows you to include keywords in the answers. If you take a look at the screenshot below, you will notice that this product has almost 316 answered questions besides having thousands of reviews. It is even considered as Amazon’s Choice for drill machine for home use.

Follow these best practices when answering customers’ questions on Amazon. 

• Keep your answers short and to the point. Potential customers might lose interest if your response is very long. Therefore, try to answer the questions in one or two sentences. The below screenshot shows how to answer customer questions, the right way. 

• Answer questions as quickly as possible. If a customer has a doubt related to your product, make sure to answer their questions, while your item is fresh in their minds. 
• Make sure your answers are factually correct. You would not want to give wrong answers due to a lack of knowledge about the product. If you don’t have a solution to the customers’ questions, seek the help of a professional who is knowledgeable about your product. 
• Avoid questions that are not directly related to your product. Focus only on queries that help potential customers decide whether your product is a good fit for them. Questions like “why has the price gone up?” isn’t a valuable question and you can choose to avoid them. 

Use High-Quality Product Images

Product images don’t influence your rankings on Amazon, but they do entice users into clicking on your listing. An increase in CTR has a direct effect on your product’s ranking. 

Unlike in physical stores, customers can’t physically inspect your products. Therefore, they rely on product images to determine if it is the right one for them. 

Follow the best practices of Amazon product images to get the best results. 

• Upload multiple high-quality images from different angles. 
• Images should be minimum 1,000 pixels height or width.
• Your images should be either in TIFF, JPEG, GIF, or PNG format.
• The background must be pure white for the main image. For additional photos, you can have backgrounds and environments. 
• The main image must not contain any text or graphics, but you can add these to other pictures. 
• The product must fill 85% of the image.
• All photos must have 1,000 DPI for zoom quality. 
• Show your product being used (whenever possible). 

Here’s an example of an Amazon listing that follows all the best practices. The seller uses a high-quality image of the headphone covering more than 85% of the image with a white background. 

The seller also demonstrates the product in action in different backgrounds. 

Keep A Competitive Price

One of the best ways to boost your Amazon Alexa SEO is to keep a competitive price for your product.

Amazon has never claimed that pricing plays a crucial role in determining your product’s ranking. However, coupled with other factors like reviews, conversion rate, customer satisfaction levels, and other unknown factors, the price of your product determines whether you’ll rank on the top. 

The primary reason Amazon uses price to rank products is that it wants to stay competitive with its rivals, such as Walmart, Best Buy, Alibaba, etc. 

Here’s an example that shows how crucial it is to keep a competitive price. Amazon’s recommendation for the search term “toolsets” includes products in a near price range. 

If you notice the first and fifth listings, there is a huge price gap, but Amazon still recommends it. That’s because the fifth item has more tools (196) than the first one (39). 

You don’t necessarily have to compete with every other product in the listing for your desired keywords. Instead, check how your direct competitors are pricing almost similar items.  

Tip: Determine your minimum price where you still make a profit after paying for all the expenses, such as shipping, Amazon fees, and storage. Then use tools like Minderest or BQool to adjust your pricing against your competitors in real-time. Set your minimum price in the software to protect your profit margins. 

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Choose The Most Relevant Category For Your Product

When a customer enters into a subcategory, every search they perform on Amazon will be limited to that category. 

For example, if I change the subcategory to “books,” I won’t see any product (e.g., mobile phones) even when searching for them. 

If I change the subcategory, the product listings will change too. 

Therefore, make sure that you put your product under the most relevant, narrow category possible. 

To find various categories for your product, enter your seed keyword in the Amazon search box, and analyze the “department” section on the left side of the results page. Choose the ones you think would be most relevant. 

Maintain a Quick Shipping Record

Amazon wants to provide the best possible experience for each customer. The most reliable way to make customers happy is with fast and accurate shipping. 

Therefore, a seller with a quick and precise shipping record is more likely to rank higher than those who’ve had complaints of slow or inaccurate shipping. 

Give special training to your employees, so they know how to fulfill orders quickly and accurately. 

Optimize Your ODR (Order Defect Rate)

Every time a customer raises complaints against the products you sold, it is considered as an order defect. 

ODR comprises of four factors: 

• Negative feedback rating
• A-Z guarantee claim rate
• Service chargeback rate.
• Any kind of shipment problem. 

If a customer complains about any of the factors mentioned above, your ODR will increase.  

Make sure your ODR (order defect rate) is below 1%. If your ODR is more than 1%, you will be penalized, and your rankings will go down. 

Note: Buyer-removed negative feedback does not count towards your ODR. Therefore, it is crucial to address every one of your customer’s issues. 

Optimize Your Product Bounce Rate and Exit Rate

If a shopper opens your product listing and bounces right away, it gives Amazon a signal that they could not find what they were looking for. As a result, Amazon will gradually decrease your ranking for that specific keyword. 

When a visitor leaves Amazon.com from your product description page, it is considered as exit rate. 

If any of the two is high, Amazon considers it as a sign that you have a low-quality product listing and downgrades your ranking in the long run. 

To reduce your bounce and exit rates, make sure your product listing is accurate, contains high-quality images, and offer free shipping (delivery charges are the biggest turn-off for a shopper). 

Win The Buy Box

The Buy Box refers to the section on the right side of a product description page that allows shoppers to add items to their cart or buy immediately. 

Not all sellers on Amazon are eligible for the buy box. Amazon removes the one-click buy button from product listings if you offer a lower price outside of its platform. 

Here are some great ways that can help you win the Buy Box:

• Open a Professional Amazon Sellers account to be eligible to win the buy box. 
• Keep your inventory up-to-date and well-stocked. 
• Make sure your ODR, cancellation rate, and late shipment rate are low. 
• Keep your prices low and competitive. 
• Offer superior customer service, including reliable shipping, consistently. 
• Improve your seller feedback rating.

Use Amazon’s Parent-Child Functionality

If you sell products with color or size variations, use Amazon’s parent-child functionality to direct customers into a single page. This will help you get more sales and reviews. Both of which are Amazon SEO ranking factors. 

Understanding Amazon’s parent-child functionality:

• The parent product: It is displayed in the search results. It is a non-buyable product used to relate the child products. 
• The child products: It is related to the parent product. 

Follow the best practices when using parent-child functionality:

• Do not list different products together. For example, a mobile phone with cover and without cover are two different product styles and should be listed on separate detail pages. 
• Describe each child product in detail to increase the chances of them appearing in search results. 
• Add the relevant variation theme to the child product title to inform customers about the change. For example, if you sell a product in two different colors, highlight it in the title. 

Here’s an example of a seller using parent-child functionality the right way. The iPhone XS Max is the parent product, but it can’t be bought until you choose the child product (i.e., size and color). 

When I pick a different color, the title changes accordingly. 

Final Thoughts

Amazon SEO is not difficult if you know the right strategies to optimize your product listings.

You can’t do Alexa SEO unless you perfect your Amazon SEO. If you manage your Amazon SEO intelligently then you can full chance to further optimize your products for Alexa SEO.

The above Amazon + Alexa SEO guide can be a game-changer for you. Bookmark it and read it as often as required to accurately implement every tactic. Happy Amazon Alexa SEO!