Advantages of Call Extensions
1- Your business phone number gets displayed with your ad.
2- A clickable call button is displayed but only on supported mobile devices.
3- Same cost as a standard CPC.
4- Easy to create and you can share them across your entire campaign or ad groups.
5- Calls can be counted as conversions.
How to Set Up a Call Extension?
1- Click on Campaigns.
2- Go to the Ad Extensions tab and choose Call Extensions from the View menu.
3- Enter your phone number.
4- Choose country code.
5- Under optional settings, check the box for “Mobile” next to “Device preference.” (Recommended)
Done!
Please note: Call extensions can’t be added for “Display Network only – Remarketing” or “Display Network only – Product Listing Ads” campaign types.
Here is a video instruction to help you even better:
Also See:
Why Remarketing is Great for Targeted Branding?
Dynamic Sitelinks in Adwords
New Adwords Extension – Test it Out