Pinterest is a high intent platform to advertise on. People go to the site to discover ideas, products and to make plans for new projects. It’s basically a massive source of inspiration. In the third quarter of 2021, Pinterest reported 444 million monthly active users. The potential advertising audience was 233 million.  Around 60% of users are women, and people who pin spend around 80% more in retail than those who don’t. Nearly 80% of millennial women in the U.S. are on Pinterest, and 45% of people with an income of more than $100,000 use the platform.  There are different … Continue reading Advertising on Pinterest: A Guide to Getting Started