NotebookLM Statistics: Usage, Market Reach, and Industry Applications

NotebookLM, developed by Google, is an AI-powered note-taking and research tool designed to assist users in organizing, querying, and understanding their documents using language models. Initially launched as an experimental product (formerly known as Project Tailwind), it integrates generative AI with user-uploaded content to create a personalized learning and productivity environment.

This article presents a comprehensive statistical overview of NotebookLM, highlighting key usage trends, market adoption, educational impact, and technological comparisons. These statistics are crucial for educators, students, content creators, productivity software companies, and enterprise knowledge managers who need to understand how tools like NotebookLM reshape content interaction and knowledge workflows.

1. User Adoption and Growth Statistics

1. NotebookLM had over 100,000 users within the first two months of its beta launch in 2023 (Source: Google Research).
   
2. As of Q1 2025, NotebookLM supports usage in over 150 countries (Source: Google).
   
3. Around 64% of NotebookLM users are between the ages of 18–34 (Source: Google Usage Reports).
   
4. NotebookLM saw a 120% quarter-over-quarter growth in monthly active users in Q4 2024 (Source: Google).
   
5. 72% of users report using NotebookLM at least three times per week (Source: Google Feedback Survey).
   
6. NotebookLM usage spiked 300% during university exam seasons (Source: EdTech Magazine).
   
7. 43% of users are students, followed by 26% educators, and 18% researchers (Source: Google User Demographics Report).
   
8. The average NotebookLM session lasts 18 minutes (Source: SimilarWeb).
   
9. The beta version of NotebookLM had a 92% retention rate over a 30-day period (Source: Google Research).
   
10. 89% of users describe NotebookLM as “easy to use” or “very easy to use” (Source: Google Feedback Survey).
    
11. Users upload an average of 9.7 documents per month into NotebookLM (Source: Google Usage Logs).
    
12. Google Docs is the most frequently imported file format, followed by PDFs and plain text (Source: Google).
    
13. NotebookLM mobile usage grew by 67% from Q2 2024 to Q1 2025 (Source: Android Police).
    
14. More than 35% of NotebookLM traffic now comes from mobile devices (Source: Google).
    
15. NotebookLM has maintained an uptime of 99.98% since its beta release (Source: Google Cloud Status Dashboard).
    

2. Educational Impact Statistics

1. 81% of student users say NotebookLM helped improve study efficiency (Source: EdTech Magazine).
   
2. In pilot studies, NotebookLM improved research comprehension time by 30% (Source: Google AI in Education Pilot).
   
3. 74% of university educators recommend NotebookLM to their students (Source: Chronicle of Higher Education).
   
4. 67% of high school teachers reported reduced grading and prep time when using NotebookLM (Source: EdSurge).
   
5. 45% of users said they used NotebookLM for collaborative group research projects (Source: Google Survey).
   
6. 53% of academic users use NotebookLM primarily for summarizing lecture notes (Source: Educause Review).
   
7. NotebookLM is now integrated in over 500 educational institutions globally (Source: Google for Education).
   
8. 39% of users said NotebookLM helped them avoid plagiarism by improving content understanding (Source: Turnitin Collaboration Study).
   
9. 82% of students say NotebookLM helps make complex academic texts more digestible (Source: EdTech Digest).
   
10. Students using NotebookLM scored 11% higher in open-book assessments on average (Source: Google Education Research).
    
11. NotebookLM is most frequently used in humanities (28%), followed by STEM (24%) and social sciences (21%) (Source: Google Analytics).
    
12. 57% of users use NotebookLM to prepare thesis or dissertation drafts (Source: GradSchool Research Forum).
    
13. 33% of graduate students have replaced traditional note-taking apps with NotebookLM (Source: Higher Ed Tech Tracker).
    
14. NotebookLM helped reduce time spent researching by 25% on average in pilot groups (Source: AI in Academia Report).
    
15. 48% of academic users have integrated NotebookLM into their LMS or digital classroom tools (Source: Google EDU Insights).
    

3. AI Performance and NLP Statistics

1. NotebookLM utilizes Gemini 1.5 Pro, offering a 1 million-token context window (Source: Google DeepMind).
   
2. Response accuracy was rated at 94% by users on summarization tasks (Source: Google Feedback Form).
   
3. The model answers user queries in under 1.2 seconds on average (Source: Google AI Performance Metrics).
   
4. 88% of responses passed fact-checking protocols in internal QA tests (Source: Google Research QA).
   
5. NotebookLM supports multi-document querying with 95% reliability (Source: Google AI Whitepaper).
   
6. 76% of users use the follow-up question feature at least weekly (Source: Google UX Survey).
   
7. NotebookLM can support up to 30 documents per notebook (Source: Google Help Center).
   
8. Each document can contain up to 500,000 words for optimal response performance (Source: Google AI Docs).
   
9. 92% of notebook queries resulted in cited responses, reducing hallucinations (Source: Gemini Release Notes).
   
10. The tool’s summarization engine reduced document reading time by 41% (Source: AI Research Use Study).
    
11. Response fluency was rated 9.2/10 by beta testers (Source: Google Product Review).
    
12. NLP-powered search inside notebooks returned relevant results 97% of the time (Source: Google UX Metrics).
    
13. NotebookLM’s model maintains semantic consistency across multiple documents in 91% of test cases (Source: Google Dev Reports).
    
14. Accuracy of answers from math-related documents was 86%, compared to 92% in literature (Source: Cross-Discipline AI Report).
    
15. NotebookLM reduced redundant questions from users by 36% after its context memory upgrade (Source: Google UX Team).
    

4. Integration and Compatibility Statistics

1. NotebookLM integrates directly with Google Drive and Docs (Source: Google Workspace Blog).
   
2. 61% of users import documents from Google Drive (Source: Product Usage Analytics).
   
3. 45% of NotebookLM users also use Google Keep (Source: Google Ecosystem Analysis).
   
4. Integration with Gmail is planned for late 2025 (Source: Google Product Roadmap).
   
5. NotebookLM exports directly to Docs, Sheets, and PDF formats (Source: Google Support).
   
6. 72% of enterprise users link NotebookLM to shared drives (Source: Google Workspace Insights).
   
7. Only 8% of users reported integration bugs post-import (Source: Google Help Forum).
   
8. 89% of import errors involved third-party PDFs (Source: Product Feedback Logs).
   
9. NotebookLM API is under closed beta with 300+ developers (Source: Google Developer Blog).
   
10. 51% of users want direct Notion integration, making it the top requested feature (Source: Google Feedback Roundup).
    
11. NotebookLM currently supports English only, with Spanish and Hindi in beta (Source: Google AI Languages Update).
    
12. Users experienced a 60% reduction in context-switching with NotebookLM-Drive integration (Source: Productivity Report).
    
13. Real-time sync between Drive and NotebookLM improved productivity scores by 23% (Source: Google AI Studies).
    
14. Chrome extension for NotebookLM was downloaded 47,000 times in Q1 2025 (Source: Chrome Web Store Stats).
    
15. 58% of mobile users access NotebookLM via Google’s Android App (Source: Android Dev Reports).
    

5. Content Creation and Productivity Statistics

1. 62% of content creators use NotebookLM to outline blog posts or video scripts (Source: Creator Economy Tracker).
   
2. 48% of users rely on NotebookLM for summarizing long documents into bullet points (Source: Google UX Feedback).
   
3. Content generation speed improved by 38% with NotebookLM assistance (Source: Digital Content Study).
   
4. 77% of users reported fewer distractions when using NotebookLM vs. traditional notes (Source: Workflow Research).
   
5. NotebookLM helped reduce redundant reading time by 35% (Source: Google AI Results).
   
6. 59% of freelance writers used NotebookLM for client content research (Source: Freelance Writer Survey).
   
7. 83% of users said NotebookLM improved clarity in note-taking (Source: Google Feedback).
   
8. 41% of NotebookLM users create YouTube or podcast content (Source: Creator Usage Report).
   
9. 36% of creators said NotebookLM helped them brainstorm new ideas more effectively (Source: AI in Creativity Study).
   
10. 54% of authors reported improved organization of manuscripts using NotebookLM (Source: Publishing Insights).
    
11. Collaborative content planning increased by 22% among teams using shared notebooks (Source: Google Team Productivity Report).
    
12. 69% of users export notes from NotebookLM into their preferred CMS (Source: Digital Publishing Survey).
    
13. 47% use NotebookLM to annotate PDFs or research articles (Source: Academic Research Tool Review).
    
14. Average number of notes per notebook is 28.6 (Source: Google User Stats).
    
15. 61% of content teams said NotebookLM replaced at least one legacy tool (Source: Martech Stack Survey).
    

6. Privacy, Security, and Compliance Statistics

1. NotebookLM complies with GDPR and CCPA data privacy standards (Source: Google Privacy Center).
   
2. 100% of data stays local to each user’s Google account—no content used to train models (Source: Google Product Disclosure).
   
3. 84% of enterprise users list NotebookLM’s privacy model as a key adoption reason (Source: CIO AI Survey).
   
4. 93% of users are aware their data remains private and not used for advertising (Source: Google Consent Study).
   
5. 72% of IT administrators approved NotebookLM for internal rollout after privacy audit (Source: Tech Security Journal).
   
6. NotebookLM features built-in data encryption at rest and in transit (Source: Google Cloud Security Center).
   
7. 12% of users requested export and deletion of notebooks in compliance with data laws (Source: Privacy Logs).
   
8. 97% of users found data controls and permissions sufficient (Source: Google User Trust Feedback).
   
9. Google’s security team reported zero NotebookLM data breaches since launch (Source: Google Security Incident Report).
   
10. NotebookLM underwent independent privacy review by TÜV Rheinland in 2024 (Source: Privacy Certifications).
    
11. Only 0.7% of users reported accidental data sharing incidents (Source: Google Support Metrics).
    
12. NotebookLM does not store user interaction logs beyond session history unless exported (Source: Google Privacy Policy).
    
13. Privacy settings are adjusted at the notebook level in 94% of user accounts (Source: Google Usage Insights).
    
14. Compliance with FERPA has allowed adoption in 1,100+ US schools (Source: Google for Education Compliance).
    
15. Less than 3% of users opted out due to privacy concerns (Source: Google Exit Survey).
    

7. Market and Competitive Statistics

1. NotebookLM competes with Notion, Obsidian, and Evernote in the productivity space (Source: TechRadar).
   
2. 49% of new users tried NotebookLM after leaving Notion or Evernote (Source: User Migration Report).
   
3. Market share in educational AI tools: NotebookLM holds 14% as of 2025 (Source: EdTech Market Review).
   
4. 35% of educators prefer NotebookLM over Notion due to better summarization (Source: Education Comparison Survey).
   
5. NotebookLM is one of the top 10 AI productivity tools on Google Trends (Source: Google Trends Data).
   
6. NotebookLM grew its market reach by 180% from Q3 2023 to Q1 2025 (Source: Google Growth Reports).
   
7. Only 11% of users reverted to legacy note apps after trying NotebookLM (Source: Google Retention Study).
   
8. NotebookLM has a higher mobile user engagement score (8.3/10) than Evernote (7.1) (Source: App Review Digest).
   
9. NotebookLM beta is more commonly adopted by Gen Z (56%) than millennials (32%) (Source: Tech Adoption Study).
   
10. SaaS companies increasingly include NotebookLM in onboarding documentation (Source: B2B Productivity Review).
    
11. Market penetration is strongest in the US, India, and UK (Source: Google Regional Usage Data).
    
12. 27% of corporate training teams use NotebookLM in knowledge retention programs (Source: L&D Survey).
    
13. NotebookLM appeared in over 700 tech blogs and media reviews since 2023 (Source: Google Media Analytics).
    
14. Top 5 industries using NotebookLM: Education, Tech, Media, Research, and Legal (Source: Industry Application Report).
    
15. NotebookLM is part of Google’s Gemini strategy for product integration across services (Source: Google I/O 2024).
    

8. Developer and API Usage Statistics

1. Google is piloting NotebookLM APIs with 300+ selected developers (Source: Google Developer Hub).
   
2. 66% of beta developers are building LMS or EdTech integrations (Source: EdTech Dev Survey).
   
3. 81% of test APIs handle notebook creation and doc parsing in under 400ms (Source: Google Developer Feedback).
   
4. 47% of developers plan to integrate NotebookLM into internal documentation tools (Source: Dev Stack Report).
   
5. Real-time response via API had 97.3% uptime in April 2025 (Source: Google Cloud API Logs).
   
6. 58% of devs use Python-based wrappers to interact with the NotebookLM API (Source: GitHub Trends).
   
7. API supports over 40 different MIME types for document ingestion (Source: Google API Docs).
   
8. 72% of developers reported satisfaction with the documentation and sample code (Source: Dev Experience Survey).
   
9. 34% of devs building Chrome extensions with NotebookLM integrations (Source: Chrome Dev Blog).
   
10. Top API feature requests include collaborative note access and tagging (Source: Developer Forum Analytics).
    
11. NotebookLM dev portal had over 18,000 unique visitors in April 2025 (Source: Google Developer Analytics).
    
12. 65% of beta testers asked for version control features in shared notebooks (Source: Dev Feedback Roundup).
    
13. 89% of test integrations passed Google’s privacy compliance checks (Source: Security DevOps Report).
    
14. 17% of developers are from academic institutions (Source: Dev Demographics).
    
15. NotebookLM APIs are expected to be fully open to the public by Q4 2025 (Source: Google Product Roadmap).
    

9. User Feedback and Satisfaction Statistics

1. Overall satisfaction score for NotebookLM is 4.6/5 (Source: Google Feedback Dashboard).
   
2. 91% of users would recommend NotebookLM to a colleague or peer (Source: Google Net Promoter Survey).
   
3. 86% found the document summarization to be highly accurate (Source: UX Experience Survey).
   
4. 72% of users prefer NotebookLM to traditional note apps (Source: AppSwitch Trends).
   
5. Only 4% of users encountered recurring technical issues (Source: Google Support Data).
   
6. Users rated support experience 9.1/10 on average (Source: Google Help Center Metrics).
   
7. 94% of users say NotebookLM has improved their digital note habits (Source: Google Usage Survey).
   
8. The most requested feature: real-time collaboration (38%) (Source: Product Feedback Portal).
   
9. 89% find the UI intuitive and clean (Source: UX Research).
   
10. Users with >10 notebooks had 15% higher satisfaction than average (Source: Usage Insights).
    
11. 63% reported improved memory retention when using NotebookLM vs. handwritten notes (Source: Productivity Journal).
    
12. 48% of NotebookLM users came via word-of-mouth (Source: Referral Analytics).
    
13. 76% say NotebookLM saves them at least 4 hours per week (Source: Time Efficiency Study).
    
14. 59% of users have abandoned at least one other tool for NotebookLM (Source: App Churn Research).
    
15. NotebookLM was rated among the top 3 AI tools for learning in 2024 (Source: AI Learning Tools Review).
    

10. Global Reach and Language Use Statistics

1. NotebookLM is accessible in over 150 countries (Source: Google Usage Map).
   
2. Most active usage: United States (29%), India (21%), UK (13%) (Source: Google Analytics).
   
3. Early adopters in Brazil and Indonesia grew 180% YoY (Source: Global Usage Growth).
   
4. Only 3% of global users report language as a major barrier (Source: UX Multilingual Survey).
   
5. Spanish and Hindi versions are currently in beta testing (Source: Language Expansion Blog).
   
6. NotebookLM UI supports 18 interface languages (Source: Product Internationalization Team).
   
7. 82% of non-English users access the tool via mobile (Source: Global Mobile Stats).
   
8. Translation accuracy for notes improved to 94% in 2025 beta (Source: NLP Performance Study).
   
9. Cross-language summarization pilot had a 91% success rate (Source: Google AI Labs).
   
10. Google plans to expand NotebookLM to 12 more languages by 2026 (Source: Product Roadmap).
    
11. 54% of NotebookLM translation feedback was marked “highly accurate” (Source: UX Translation Report).
    
12. Multilingual users have 26% higher daily usage than monolingual ones (Source: Usage Comparison Report).
    
13. 31% of NotebookLM’s global traffic comes from non-English-first markets (Source: Global UX Review).
    
14. NotebookLM translation queries increased 3x in 2024 (Source: Google Search Logs).
    
15. Global users outside North America now make up 61% of the user base (Source: GeoAnalytics Dashboard).
    

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