Pinterest is one of the leading social media platforms for visual discovery, boasting millions of active users and a growing influence in digital advertising and e-commerce. 

Over the years, its revenue model has evolved significantly, driven by ad sales, international expansion, and monetization of user engagement. 

Let’s discuss the latest Pinterest revenue statistics, providing insights into its financial performance, advertising growth, and regional earnings.

Pinterest Global Revenue Statistics

1. Pinterest’s total revenue in 2023 reached $3.06 billion, marking a 10% increase from 2022 (Source: Pinterest Investor Relations).
   
2. In Q4 2023, Pinterest generated $981 million in revenue, up 12% year-over-year (Source: Pinterest Earnings Report).
   
3. In 2022, Pinterest reported annual revenue of $2.8 billion, reflecting an 8% growth compared to 2021 (Source: Statista).
   
4. Between 2019 and 2023, Pinterest’s revenue grew by over 150%, from $1.14 billion to $3.06 billion (Source: Macrotrends).
   
5. Advertising accounted for 98% of Pinterest’s total revenue in 2023 (Source: Business of Apps).
   
6. Pinterest’s revenue from shopping-related features increased by 30% in 2023 (Source: Pinterest Investor Relations).
   
7. In 2021, Pinterest surpassed the $2 billion revenue milestone for the first time (Source: Statista).
   
8. The company’s revenue in 2018 was $755 million, meaning it has grown 4x in five years (Source: SEC Filings).
   
9. Pinterest recorded a 15% year-over-year revenue growth in Q1 2023 (Source: Business Insider).
   
10. The platform’s quarterly revenue first exceeded $1 billion in Q4 2021 (Source: Macrotrends).
    
11. In 2023, Pinterest’s international revenue grew by 26%, outpacing the US market (Source: Pinterest Earnings Report).
    
12. The platform saw a 5% increase in average revenue per user (ARPU) in 2023 (Source: Statista).
    
13. Pinterest’s revenue growth rate slowed to 8% in 2022, down from 52% in 2021 (Source: Business of Apps).
    
14. The company’s total revenue in 2020 was $1.69 billion, reflecting a 48% increase from 2019 (Source: Pinterest Investor Relations).
    
15. Pinterest’s revenue has consistently grown since its IPO in 2019, when it generated $1.14 billion (Source: Macrotrends).
    

Pinterest Advertising Revenue Statistics

1. In 2023, advertising contributed $3 billion to Pinterest’s revenue (Source: Pinterest Investor Relations).
   
2. Pinterest’s ad revenue increased by 15% year-over-year in Q4 2023 (Source: Business of Apps).
   
3. The company’s video ad revenue saw a 35% growth in 2023 (Source: Pinterest Blog).
   
4. Mobile ad revenue accounts for over 80% of Pinterest’s total advertising income (Source: eMarketer).
   
5. Pinterest’s shopping ads revenue surged by 40% in 2023 (Source: Pinterest Investor Relations).
   
6. The platform introduced Performance Max Ads in 2023, boosting advertiser spending by 20% (Source: TechCrunch).
   
7. Pinterest’s small business ad spending grew by 25% in 2023, reflecting a rise in advertiser diversity (Source: AdWeek).
   
8. The platform’s average cost-per-click (CPC) decreased by 10%, making ads more affordable (Source: Statista).
   
9. Pinterest’s partnership with Amazon Ads in 2023 contributed to 5% of total ad revenue (Source: Business Insider).
   
10. In 2022, US ad revenue accounted for 83% of Pinterest’s total ad revenue (Source: Statista).
    
11. Pinterest ads have an average ROI of 200%, making it a high-performing ad platform (Source: eMarketer).
    
12. The company expanded Shoppable Pins, increasing ad engagement by 30% (Source: Pinterest Blog).
    
13. In Q2 2023, Pinterest’s ad impressions increased by 35%, reflecting growing advertiser interest (Source: Business of Apps).
    
14. Pinterest’s video ads generate 3x more engagement than static ads (Source: AdWeek).
    
15. The platform’s click-through rate (CTR) on ads improved by 18% in 2023 (Source: eMarketer).
    

Pinterest Revenue by Region Statistics

1. In 2023, the United States contributed 74% of Pinterest’s total revenue (Source: Pinterest Investor Relations).
   
2. Pinterest’s revenue from Europe reached $550 million in 2023, up 20% year-over-year (Source: Statista).
   
3. Asia-Pacific ad revenue grew by 40% in 2023, outpacing other regions (Source: Business of Apps).
   
4. Canada accounted for $220 million in Pinterest revenue in 2023 (Source: Pinterest Investor Relations).
   
5. Latin America revenue increased by 25% in 2023, driven by growing user engagement (Source: AdWeek).
   
6. The platform’s revenue from the UK reached $300 million in 2023 (Source: Business Insider).
   
7. In 2022, Germany was Pinterest’s fastest-growing European market, with a 30% revenue increase (Source: Statista).
   
8. Australia’s Pinterest ad revenue surpassed $100 million for the first time in 2023 (Source: eMarketer).
   
9. Pinterest expanded ad operations in Brazil and Mexico, increasing revenue by 35% (Source: Pinterest Blog).
   
10. India’s Pinterest revenue grew by 50% in 2023, driven by increased mobile usage (Source: Business of Apps).
    
11. In 2023, Pinterest’s international revenue accounted for 26% of total earnings (Source: Pinterest Investor Relations).
    
12. The Middle East & Africa saw a 20% growth in Pinterest revenue (Source: eMarketer).
    
13. Japan’s Pinterest ad spend increased by 18% in 2023, contributing to regional growth (Source: Statista).
    
14. Pinterest’s French market revenue grew by 22% in 2023, making it a key European region (Source: Business Insider).
    
15. Pinterest’s Nordic countries’ ad revenue grew by 19%, showing strong adoption (Source: Pinterest Earnings Report).
    

Pinterest Revenue Growth Trends Statistics

1. Pinterest’s year-over-year revenue growth was 10% in 2023, up from 8% in 2022 (Source: Pinterest Investor Relations).
   
2. Between 2019 and 2023, Pinterest’s annual revenue grew by 168%, from $1.14 billion to $3.06 billion (Source: Macrotrends).
   
3. The platform’s quarterly revenue has exceeded $900 million since Q4 2021 (Source: Statista).
   
4. Pinterest’s revenue growth peaked at 52% in 2021, before slowing to 8% in 2022 due to economic downturns (Source: Business of Apps).
   
5. Since its IPO in 2019, Pinterest’s total revenue has more than tripled (Source: SEC Filings).
   
6. In Q1 2023, Pinterest’s revenue growth was 5% higher than Wall Street projections (Source: Business Insider).
   
7. The company’s highest annual revenue growth rate was 110% in 2020, fueled by digital ad spending during the pandemic (Source: eMarketer).
   
8. Pinterest’s 2023 revenue exceeded analyst expectations by $50 million, leading to a stock price increase (Source: TechCrunch).
   
9. The platform’s average revenue per user (ARPU) has grown by 12% annually since 2019 (Source: Statista).
   
10. Pinterest’s international revenue grew by 26% in 2023, the fastest regional growth in its history (Source: Pinterest Investor Relations).
    
11. The platform’s shopping ad revenue grew at a CAGR of 30% over the past three years (Source: Business of Apps).
    
12. Pinterest’s monthly active user (MAU) growth of 11% in 2023 contributed significantly to revenue gains (Source: eMarketer).
    
13. Revenue from mobile devices increased by 20% in 2023, reflecting strong engagement (Source: AdWeek).
    
14. Q4 2023 marked the highest revenue quarter in Pinterest’s history, surpassing $980 million (Source: Macrotrends).
    
15. The platform’s revenue growth is projected to continue at 12% CAGR through 2026 (Source: Statista).
    

Pinterest User Monetization Statistics

1. Pinterest’s global ARPU reached $2.44 in Q4 2023, up 5% from the previous year (Source: Pinterest Investor Relations).
   
2. The US ARPU in Q4 2023 was $7.04, significantly higher than international markets (Source: Statista).
   
3. International ARPU grew by 15% year-over-year, reaching $0.63 in 2023 (Source: Business of Apps).
   
4. Pinterest’s monetized user base grew by 10% in 2023, reflecting strong advertiser demand (Source: Pinterest Blog).
   
5. The platform’s conversion rate from ads increased by 20%, driving higher monetization (Source: eMarketer).
   
6. Pinterest’s shopping feature engagement grew by 35%, leading to higher ad revenue per user (Source: TechCrunch).
   
7. Users who engage with shopping features generate 5x higher revenue than non-shopping users (Source: Business Insider).
   
8. Pinterest’s Gen Z user base grew by 30%, a key demographic for advertisers (Source: AdWeek).
   
9. The platform’s female audience accounts for 76% of ad revenue, making it a prime target for brands (Source: Statista).
   
10. The time spent per user on Pinterest increased by 12%, enhancing ad visibility (Source: Business of Apps).
    
11. Pinterest’s top 10 advertisers contributed 40% of ad revenue in 2023 (Source: Pinterest Investor Relations).
    
12. Small business advertising spend increased by 25%, highlighting diversification in ad revenue (Source: Business Insider).
    
13. Pinterest’s premium ad slots cost 15% more in 2023, reflecting higher demand (Source: AdWeek).
    
14. The US accounts for over 80% of ARPU, despite international user growth (Source: Statista).
    
15. Pinterest’s user engagement with Idea Pins increased by 40%, boosting monetization potential (Source: Pinterest Blog).
    

Key Revenue Drivers for Pinterest Statistics

1. Advertising remains Pinterest’s main revenue driver, contributing 98% of total revenue (Source: Pinterest Investor Relations).
   
2. Shopping-related revenue grew by 30% in 2023, as Pinterest expands e-commerce features (Source: Business of Apps).
   
3. Video ads accounted for 25% of total ad revenue in 2023, up from 18% in 2022 (Source: eMarketer).
   
4. Affiliate marketing and partnerships contributed 5% of total revenue in 2023 (Source: Business Insider).
   
5. Pinterest’s AI-driven ad recommendations increased advertiser ROI by 22% (Source: TechCrunch).
   
6. Shoppable Pins saw a 40% increase in engagement, driving higher ad spend (Source: Pinterest Blog).
   
7. The expansion of Pinterest’s Creator Rewards program increased revenue from influencer-led ads by 35% (Source: AdWeek).
   
8. International revenue grew by 26%, making global markets a key driver (Source: Pinterest Investor Relations).
   
9. Retail and e-commerce brands account for 60% of Pinterest’s ad revenue (Source: eMarketer).
   
10. Seasonal ad spending spikes during Q4, with holiday shopping ads generating 35% of annual revenue (Source: Statista).
    
11. Pinterest’s partnership with Shopify led to a 25% increase in merchant sales (Source: Business Insider).
    
12. Travel and home décor brands increased ad spend by 20%, boosting Pinterest’s ad revenue (Source: AdWeek).
    
13. First-party data collection improved ad targeting, increasing ad conversion rates by 15% (Source: TechCrunch).
    
14. Retail media networks contributed to a 12% increase in ad revenue, as more brands integrated with Pinterest (Source: Business of Apps).
    
15. Augmented reality (AR) try-on features led to a 30% increase in ad engagement, driving revenue growth (Source: Pinterest Blog).
    

Pinterest Revenue by Device Statistics

1. 80% of Pinterest’s ad revenue comes from mobile devices (Source: eMarketer).
   
2. Desktop users generate 20% higher ARPU than mobile users, despite lower traffic (Source: Business Insider).
   
3. Tablet engagement accounts for 15% of Pinterest’s total ad revenue (Source: Pinterest Investor Relations).
   
4. iOS users contribute 60% of mobile ad revenue, outpacing Android users (Source: Statista).
   
5. Pinterest’s mobile shopping ad revenue grew by 35% in 2023 (Source: Business of Apps).
   
6. Pinterest’s mobile web users spend 25% more time on the platform than desktop users (Source: eMarketer).
   
7. AR-based ad engagement increased by 40% on mobile, boosting ad revenue (Source: Pinterest Blog).
   
8. Pinterest app users convert 30% more than web users, leading to higher mobile ad spend (Source: Business Insider).
   
9. In-app purchases on Pinterest increased by 20%, boosting shopping revenue (Source: TechCrunch).
   
10. Pinterest’s mobile ad CTR is 18% higher than desktop ads (Source: AdWeek).
    
11. 5G adoption contributed to a 12% rise in mobile engagement, leading to more ad impressions (Source: Statista).
    
12. Mobile video ads drive 3x more engagement than desktop ads (Source: eMarketer).
    
13. Tablet users have a 25% higher conversion rate on Pinterest ads than mobile users (Source: Pinterest Investor Relations).
    
14. Voice search ads on mobile increased engagement by 15%, improving monetization (Source: Business of Apps).
    
15. Mobile users contribute 85% of shopping-related ad revenue, making it the dominant driver (Source: TechCrunch).
    

Pinterest ARPU (Average Revenue Per User) Trends Statistics

1. Pinterest’s global ARPU reached $2.44 in Q4 2023, a 5% increase year-over-year (Source: Pinterest Investor Relations).
   
2. The US ARPU was $7.04 in Q4 2023, significantly higher than international markets (Source: Statista).
   
3. International ARPU increased by 15% in 2023, reaching $0.63 (Source: Business of Apps).
   
4. Pinterest’s highest-ever ARPU was $2.80 in Q4 2021, due to holiday ad spending (Source: Macrotrends).
   
5. North America accounts for over 80% of Pinterest’s total ARPU (Source: Pinterest Earnings Report).
   
6. Since 2018, Pinterest’s ARPU has grown by 200%, from $0.81 to $2.44 (Source: Statista).
   
7. Shopping engagement has led to a 12% increase in ARPU, driven by more e-commerce activity (Source: Business Insider).
   
8. Users engaging with video ads generate 3x higher ARPU than those interacting with static content (Source: eMarketer).
   
9. Pinterest’s mobile ARPU is 30% higher than desktop ARPU, due to stronger mobile ad performance (Source: AdWeek).
   
10. In-app purchases contribute to a 20% increase in ARPU, boosting monetization (Source: TechCrunch).
    
11. Pinterest’s ARPU for Gen Z users grew by 18% in 2023, showing strong engagement from younger demographics (Source: Business of Apps).
    
12. Users who interact with Shoppable Pins have a 5x higher ARPU than those who don’t (Source: Pinterest Blog).
    
13. Pinterest’s ad engagement rate increased by 20% in 2023, leading to higher ARPU (Source: eMarketer).
    
14. Video ads have boosted overall ARPU by 12%, making them a key revenue driver (Source: Business Insider).
    
15. Pinterest’s projected ARPU for 2025 is expected to exceed $3.00, driven by AI-powered ad targeting (Source: Statista).
    

Pinterest Revenue by Industry Statistics

1. Retail and e-commerce brands generate 60% of Pinterest’s total ad revenue (Source: eMarketer).
   
2. Fashion and beauty advertisers account for 25% of total ad spending on Pinterest (Source: Business of Apps).
   
3. Home décor and furniture brands contribute 18% of Pinterest’s ad revenue, as users seek design inspiration (Source: AdWeek).
   
4. The food and beverage industry increased ad spending by 22% in 2023, boosting Pinterest’s revenue (Source: Business Insider).
   
5. Travel-related ads on Pinterest grew by 30% in 2023, as users planned vacations (Source: TechCrunch).
   
6. Health and wellness advertisers spent 15% more on Pinterest ads in 2023, capitalizing on the platform’s fitness content (Source: Statista).
   
7. Financial services brands increased Pinterest ad spending by 12%, targeting users interested in budgeting and investing (Source: eMarketer).
   
8. Technology brands boosted ad spending by 20%, as Pinterest users search for gadget recommendations (Source: Pinterest Blog).
   
9. DIY and crafts-related brands generate 10% of Pinterest’s ad revenue, given the platform’s strong crafting community (Source: Business of Apps).
   
10. Automotive ad spending grew by 18% in 2023, with more brands using Pinterest to showcase vehicle designs (Source: Business Insider).
    
11. Luxury brands increased Pinterest ad investments by 25%, focusing on high-income demographics (Source: AdWeek).
    
12. Pet-related brands saw a 22% growth in ad revenue, as users seek pet care and product inspiration (Source: Statista).
    
13. Real estate advertising grew by 17%, leveraging Pinterest’s home design and staging content (Source: Business of Apps).
    
14. Educational services and online courses increased ad spending by 20%, targeting users looking for skill-building opportunities (Source: TechCrunch).
    
15. Entertainment and media brands spent 30% more on Pinterest ads, promoting new shows, movies, and books (Source: eMarketer).
    

Projected Pinterest Revenue Growth Statistics

1. Pinterest’s projected revenue for 2024 is $3.4 billion, reflecting a 10% year-over-year growth (Source: Statista).
   
2. Analysts predict Pinterest’s revenue will surpass $4 billion by 2026, driven by stronger ad monetization (Source: Business Insider).
   
3. International revenue is expected to grow by 20% annually, expanding Pinterest’s global footprint (Source: Business of Apps).
   
4. Shopping ads will account for 35% of Pinterest’s total revenue by 2025, as e-commerce adoption rises (Source: eMarketer).
   
5. AI-driven ad personalization is expected to increase revenue by 15% annually, improving targeting and conversion rates (Source: TechCrunch).
   
6. Pinterest’s mobile ad revenue is projected to exceed 85% of total ad income by 2025 (Source: Pinterest Investor Relations).
   
7. Video ad revenue is expected to grow at a CAGR of 25% through 2026, making it a key revenue driver (Source: AdWeek).
   
8. The company’s US revenue is projected to reach $3 billion by 2025, maintaining dominance in its home market (Source: Business Insider).
   
9. Pinterest’s ARPU is expected to exceed $3.50 by 2026, driven by increased ad spending (Source: Statista).
   
10. Ad impressions are projected to grow by 30% annually, boosting overall revenue (Source: Pinterest Blog).
    
11. Pinterest’s partnership with e-commerce platforms like Shopify is expected to increase merchant ad spend by 40% (Source: Business of Apps).
    
12. More than 50% of Pinterest’s future ad revenue will come from retail brands, as shopping features expand (Source: eMarketer).
    
13. AI-powered ad tools will improve ad performance by 25%, leading to higher advertiser retention (Source: TechCrunch).
    
14. Pinterest’s stock price is expected to rise by 15% in 2024, reflecting strong revenue growth projections (Source: Business Insider).
    
15. By 2027, Pinterest’s total revenue is expected to surpass $5 billion, marking a milestone in its monetization strategy (Source: Statista).

FAQs on Pinterest Revenue Statistics

1. How does Pinterest make money?

Pinterest generates revenue primarily through advertising. Businesses pay to promote their content on the platform through Shopping Ads, Video Ads, and Standard Pins. Over 98% of Pinterest’s revenue comes from advertising, while a small percentage comes from affiliate partnerships and e-commerce integrations.

2. What was Pinterest’s total revenue?

Pinterest’s total revenue for 2023 was $3.06 billion, reflecting a 10% increase from 2022. The company’s Q4 2023 revenue alone reached $981 million, making it the most profitable quarter in its history.

3. How much does Pinterest earn per user (ARPU)?

In Q4 2023, Pinterest’s global ARPU was $2.44, with the US ARPU at $7.04 and international ARPU at $0.63. The US market remains the most lucrative, contributing the majority of the company’s revenue.

4. What industries spend the most on Pinterest ads?

Retail and e-commerce brands dominate Pinterest advertising, contributing 60% of total ad revenue. Other top industries include fashion & beauty (25%), home décor (18%), food & beverage (22%), and travel (30%).

5. What is Pinterest’s revenue forecast for the future?

Pinterest’s revenue is projected to reach $3.4 billion in 2024 and $4 billion by 2026. The company’s shopping ads, video ads, and AI-driven personalization are expected to drive continued growth, with international markets playing a bigger role in future earnings.