Managing large email lists and sending emails manually can be both time-consuming and challenging.
Fortunately, bulk email sender tools are available to help businesses like yours efficiently communicate with large groups, eliminating the hassle and complexity.
These tools offer features like customizable templates, automated scheduling, advanced analytics, and segmentation options to streamline your email marketing efforts.
This article highlights 10 best bulk email software tools available in 2025, offering insights into how they can benefit your business.
Top 10 Bulk Email Sender Tools
Mailchimp
Mailchimp is one of the most well-known and widely used email marketing platforms.
It allows users to send bulk emails, create automation sequences, and analyze campaign performance.
Its user-friendly interface and drag-and-drop email builder make it ideal for beginners and experienced marketers alike.
Key Features
- Pre-built templates for quick email creation
- Advanced automation for customer journeys
- AI-powered recommendations for optimization
- Segmentation and targeting for personalized emails
- A/B testing to refine email strategies
Pros
✔️ Easy-to-use interface
✔️ Free plan available for beginners
✔️ Great analytics and reporting
✔️ Integrates with e-commerce platforms
Cons
❌ Higher pricing as you scale
❌ Limited features on the free plan
❌ Can be complex for advanced automation
| Feature | Details |
| Launch Date | 2001 |
| Starting Price | Free (paid plans start at $13/month) |
| Capabilities | Email marketing, automation, segmentation, analytics |
| Public Reception | Highly rated for ease of use and automation features |
| Best For | Small businesses, e-commerce, bloggers |
| Integrations | Shopify, WordPress, Zapier, WooCommerce |
| Unique Selling Point | AI-powered optimization and great templates |
Brevo
Brevo is a powerful all-in-one marketing platform offering email marketing, SMS marketing, and CRM functionalities.
It is particularly known for its excellent transactional email services, making it a great choice for businesses that send both marketing and operational emails.
Key Features
- Drag-and-drop email editor for easy campaign creation
- Automation workflows based on user behavior
- Built-in CRM for managing customer relationships
- A/B testing and personalization for better engagement
- SMS marketing for multi-channel outreach
Pros
✔️ Affordable pricing compared to competitors
✔️ Strong automation and CRM capabilities
✔️ No limit on contacts (pricing based on email volume)
✔️ Great for transactional emails
Cons
❌ Limited email templates compared to competitors
❌ Advanced automation can be complex for beginners
❌ Free plan includes branding on emails
| Feature | Details |
| Launch Date | 2012 |
| Starting Price | Free (paid plans start at $25/month) |
| Capabilities | Email marketing, automation, CRM, SMS marketing |
| Public Reception | Popular for affordability and automation features |
| Best For | Medium-sized businesses, SaaS, e-commerce |
| Integrations | Shopify, WooCommerce, WordPress, HubSpot |
| Unique Selling Point | CRM integration and transactional email services |
GetResponse
GetResponse is more than just an email marketing platform; it’s a complete digital marketing suite with landing pages, automation, and webinar hosting.
Businesses can create customized email sequences, target audiences with segmentation, and generate leads with webinars—a feature few competitors offer.
However, its pricing increases with list size, and some advanced features require higher-tier plans.
Key Features
- AI-powered email automation to create custom workflows
- Pre-built and customizable email templates
- Advanced segmentation for better audience targeting
- Webinar hosting for lead generation and customer engagement
- Landing page builder with conversion-focused templates
Pros
✔️ Comprehensive marketing solution
✔️ Easy-to-use automation and segmentation
✔️ Webinar and landing page functionality
✔️ High email deliverability rates
Cons
❌ Can be overwhelming for beginners
❌ Pricing increases as you scale
❌ Limited design customization on lower-tier plans
| Feature | Details |
| Launch Date | 1998 |
| Starting Price | Free (paid plans start at $15.60/month) |
| Capabilities | Email marketing, automation, webinars, landing pages |
| Public Reception | Well-received for automation and webinar hosting |
| Best For | Marketers, agencies, small businesses |
| Integrations | WordPress, Shopify, Zapier, Facebook Ads |
| Unique Selling Point | Combines email marketing with webinars |
ActiveCampaign
ActiveCampaign is a powerful email marketing and automation platform designed for businesses that need advanced customer journeys, CRM integration, and AI-powered automation.
It goes beyond basic bulk email sending by offering behavioral segmentation, predictive analytics, and dynamic content personalization.
With its deep CRM capabilities, ActiveCampaign is ideal for businesses that want to nurture leads and automate sales processes.
Key Features
- Advanced email automation with conditional workflows
- CRM and sales automation for lead management
- Predictive sending and AI-powered recommendations
- Multi-channel marketing (Email, SMS, Facebook, and site tracking)
- Dynamic content customization for personalized experiences
Pros
✔️ Industry-leading automation capabilities
✔️ Integrated CRM for sales and marketing alignment
✔️ Multi-channel outreach (email, SMS, social media)
✔️ Strong segmentation for personalized marketing
Cons
❌ Steeper learning curve compared to simpler tools
❌ More expensive than basic email platforms
❌ Can be overwhelming for small businesses
| Feature | Details |
| Launch Date | 2003 |
| Starting Price | $29/month |
| Capabilities | Email marketing, CRM, sales automation, AI recommendations |
| Public Reception | Highly rated for automation and segmentation |
| Best For | Agencies, medium-to-large businesses, sales teams |
| Integrations | Shopify, Salesforce, HubSpot, Facebook Ads |
| Unique Selling Point | AI-powered automation and CRM capabilities |
Constant Contact
Constant Contact is a user-friendly bulk email sender known for its simplicity and excellent customer support.
It’s a great choice for small businesses and non-profits looking for easy-to-use email marketing with features like event management, social media integration, and surveys.
The platform provides an intuitive email editor and high deliverability rates, ensuring emails reach inboxes instead of spam folders.
Key Features
- Email automation and scheduled sending
- Event marketing tools for promotions
- Social media integration
- Survey and polling features
- Drag-and-drop email builder
Pros
✔️ Easy-to-use interface
✔️ Great customer support
✔️ Event marketing and social media tools
✔️ Reliable email deliverability
Cons
❌ Limited automation compared to competitors
❌ Pricing is higher than some alternatives
❌ Fewer advanced customization options
| Feature | Details |
| Launch Date | 1995 |
| Starting Price | $12/month |
| Capabilities | Email marketing, event promotion, automation |
| Public Reception | Well-rated for ease of use and support |
| Best For | Small businesses, non-profits |
| Integrations | Shopify, Facebook, QuickBooks, Eventbrite |
| Unique Selling Point | Event marketing and ease of use |
MailerLite
MailerLite is a lightweight and affordable email marketing platform designed for small businesses, bloggers, and startups.
It offers drag-and-drop editing, automation, and landing pages, all within a clean and modern interface.
Its free plan allows up to 1,000 subscribers and 12,000 emails per month, making it ideal for beginners.
Key Features
- Drag-and-drop email builder with modern templates
- Advanced automation for email sequences
- Landing page and website builder
- A/B testing and analytics
- Custom HTML editor for advanced designs
Pros
✔️ Clean and easy-to-use interface
✔️ Affordable pricing for small businesses
✔️ Advanced automation and landing page builder
✔️ Free plan available with up to 1,000 subscribers
Cons
❌ Limited integrations compared to competitors
❌ Basic reporting features
❌ No phone support on lower plans
| Feature | Details |
| Launch Date | 2010 |
| Starting Price | Free (paid plans start at $10/month) |
| Capabilities | Email marketing, automation, landing pages |
| Public Reception | Loved for affordability and simplicity |
| Best For | Bloggers, freelancers, small businesses |
| Integrations | WordPress, Shopify, Zapier, WooCommerce |
| Unique Selling Point | Minimalist interface and automation features |
Moosend
Moosend is an affordable and AI-powered bulk email tool with automation, personalization, and segmentation features.
Unlike Mailchimp, Moosend offers unlimited emails on paid plans and includes AI-driven recommendations for better engagement.
Its drag-and-drop editor is easy to use, making it a great option for businesses wanting a cost-effective solution.
Key Features
- AI-powered automation and campaign tracking
- Pre-built and custom email templates
- List segmentation and behavioral tracking
- A/B testing and real-time analytics
- Drag-and-drop email editor
Pros
✔️ Affordable pricing with unlimited emails
✔️ User-friendly automation builder
✔️ Free plan available with full automation features
✔️ AI-powered personalization
Cons
❌ Fewer third-party integrations
❌ Limited customer support on lower-tier plans
❌ No SMS marketing
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | Free (paid plans start at $9/month) |
| Capabilities | Email marketing, automation, segmentation |
| Public Reception | Known for affordability and AI automation |
| Best For | E-commerce, agencies, startups |
| Integrations | WooCommerce, Salesforce, Zapier |
| Unique Selling Point | AI-powered automation at a low price |
Amazon SES (Simple Email Service)
Amazon SES is a developer-friendly bulk email sender that provides high-volume email sending at an extremely low cost.
Unlike traditional email marketing platforms, Amazon SES is an API-based service that requires technical knowledge for setup and operation.
It’s widely used by SaaS companies, enterprises, and developers who need a scalable, pay-as-you-go solution.
Key Features
- Pay-as-you-go pricing for cost-effective bulk emails
- High email deliverability with Amazon’s infrastructure
- Custom email authentication and DKIM settings
- Detailed email tracking and analytics
- SMTP and API-based sending
Pros
✔️ Extremely cost-effective for high-volume emails
✔️ Reliable email deliverability and security
✔️ Full customization and API integration
✔️ No upfront fees, pay for what you use
Cons
❌ No drag-and-drop email builder
❌ Requires technical expertise for setup
❌ No built-in CRM or marketing automation
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | Pay-as-you-go ($0.10 per 1,000 emails) |
| Capabilities | High-volume email sending, API integration |
| Public Reception | Trusted for cost-effectiveness and reliability |
| Best For | Developers, enterprises, SaaS companies |
| Integrations | AWS, API-based apps, SMTP |
| Unique Selling Point | High deliverability at an ultra-low cost |
Benchmark Email
Benchmark Email is a simple and intuitive bulk email platform known for its mobile-friendly email templates, A/B testing, and automation tools.
It offers a free plan for up to 500 contacts, making it a great choice for small businesses and non-profits.
The drag-and-drop email builder is easy to use, and the platform includes list segmentation and analytics.
Key Features
- Drag-and-drop email editor with beautiful templates
- Automation workflows for better engagement
- List segmentation for targeted email campaigns
- A/B testing and analytics
- Responsive email design for mobile compatibility
Pros
✔️ Clean and easy-to-use interface
✔️ Good automation and segmentation features
✔️ Free plan available
✔️ Mobile-friendly email designs
Cons
❌ Limited integrations
❌ Basic reporting features
❌ Higher pricing for large lists
| Feature | Details |
| Launch Date | 2004 |
| Starting Price | Free (paid plans start at $13/month) |
| Capabilities | Email marketing, automation, A/B testing |
| Public Reception | Popular for ease of use and mobile-friendly design |
| Best For | Small businesses, non-profits |
| Integrations | Shopify, WooCommerce, Zapier |
| Unique Selling Point | Clean UI and mobile optimization |
Omnisend
Omnisend is a multi-channel marketing tool built specifically for e-commerce businesses.
It offers email, SMS, push notifications, and Facebook/Google ad integrations, helping online stores automate customer engagement.
Features like cart abandonment recovery, product recommendations, and behavioral segmentation make Omnisend a must-have for Shopify, WooCommerce, and BigCommerce users.
Key Features
- E-commerce automation (cart abandonment, product recommendations)
- Drag-and-drop email and SMS editor
- Advanced segmentation for personalized campaigns
- Multi-channel marketing (Email, SMS, push notifications)
- Pre-built templates for e-commerce workflows
Pros
✔️ Designed for e-commerce businesses
✔️ Advanced segmentation and automation
✔️ Multi-channel marketing options
✔️ Free plan available
Cons
❌ Higher pricing for large lists
❌ Limited features outside e-commerce
| Feature | Details |
| Launch Date | 2014 |
| Starting Price | Free (paid plans start at $16/month) |
| Capabilities | Email & SMS marketing, automation, segmentation |
| Public Reception | Highly rated for e-commerce-specific features |
| Best For | E-commerce businesses, Shopify store owners |
| Integrations | Shopify, WooCommerce, BigCommerce, Zapier |
| Unique Selling Point | Multi-channel marketing & automation for online stores |
Conclusion
Choosing the right bulk email sender tool is crucial for businesses, marketers, and organizations aiming to scale their email marketing efforts. Whether you’re a small business owner, an e-commerce entrepreneur, a digital marketer, or a developer, there’s a perfect tool tailored to your needs.
FAQs
1. What is the best free bulk email sender?
MailerLite, Brevo (Sendinblue), and Moosend offer free plans with basic email marketing and automation features. If you have developer skills, Amazon SES provides extremely cheap pay-as-you-go pricing.
2. Which bulk email tool has the best deliverability?
Amazon SES, Mailchimp, and Brevo have high deliverability rates, ensuring your emails land in inboxes instead of spam folders.
3. Can I send bulk emails for free?
Yes! Many email marketing tools like MailerLite, Moosend, and Brevo offer free plans that allow sending limited emails per month. However, for large-scale campaigns, you may need a paid plan.
4. Which bulk email sender is best for e-commerce?
Omnisend and Brevo are designed for e-commerce businesses, offering automation for cart abandonment, product recommendations, and customer re-engagement.
5. Which tool is best for high-volume email marketing?
Amazon SES, Sendinblue, and GetResponse offer scalable and cost-effective solutions for businesses sending millions of emails per month.
