Rank tracking is a crucial aspect of search engine optimization, allowing businesses and marketers to monitor their website’s performance in search engine results pages.
Rank tracking tools provide valuable insights into keyword positions, competitor performance, and market trends, helping users make data-driven decisions.
Some offer real-time tracking, while others provide historical data analysis, automated reporting, or integrations with other SEO tools.
I have curated a list of the top 10 best SERP rank tracking tools for 2025, each offering advanced features to help you monitor your position.
Top 10 Best Rank Tracker Tools for 2025
SEMrush
SEMrush is one of the most comprehensive SEO tools, offering advanced rank tracking capabilities alongside keyword research, site auditing, and competitor analysis.
It allows users to track keyword positions across multiple search engines and provides daily updates to monitor ranking fluctuations.
SEMrush’s Position Tracking tool also includes visibility scores, estimated traffic, and competitor benchmarking.
Features
- Daily rank tracking for keywords across different locations and devices
- Competitor tracking to compare your rankings with competitors
- SERP feature tracking to see whether your keywords appear in featured snippets, local packs, or other search results
- Historical data to analyze past rankings and trends
- Integration with Google Analytics and Search Console for better insights
Pros
✔ Comprehensive SEO suite with multiple features
✔ Accurate rank tracking with daily updates
✔ Excellent competitor analysis tools
✔ Integration with other SEO and marketing tools
Cons
✖ Expensive compared to other tools
✖ Can be overwhelming for beginners
✖ Limited keyword tracking in lower-tier plans
| Feature | Details |
| Launch Date | 2008 |
| Starting Price | $129.95/month |
| Keyword Tracking Limit | 500+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Highly rated for accuracy and insights |
Ahrefs Rank Tracker
Ahrefs offers a comprehensive Rank Tracker tool that helps you monitor your keyword rankings over time.
You can track your positions on both desktop and mobile across 190 countries, keeping an eye on your progress with features like Share of Voice and traffic distribution.
Rank Tracker also lets you see if your website ranks in popular SERP features, such as featured snippets or local packs.
Features
- Global & local rank tracking with desktop and mobile data
- Competitor tracking with ranking comparison
- SERP features tracking (featured snippets, People Also Ask, etc.)
- Historical ranking data to monitor trends
- Detailed reporting with automated updates
Pros
✔ One of the most accurate rank tracking tools
✔ Strong competitor comparison features
✔ Tracks multiple search engine results
✔ Historical data insights for long-term SEO strategies
Cons
✖ Pricing is relatively high
✖ Limited to Ahrefs’ ecosystem (no integrations with third-party tools)
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | $99/month |
| Keyword Tracking Limit | 750+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Highly rated for accuracy and data depth |
Serpstat Rank Tracker
Serpstat is an all-in-one SEO platform that includes a rank tracking tool for monitoring keyword positions across different search engines.
It provides detailed insights into keyword performance, search visibility, and competitor rankings.
The tool is especially useful for businesses looking for an affordable alternative to SEMrush and Ahrefs while still maintaining solid rank tracking capabilities.
Features
- Daily and weekly keyword tracking across Google and Yandex
- Geo-specific tracking for different regions and cities
- Competitor rank tracking to compare keyword positions
- SERP history tracking to analyze past ranking trends
- Integration with Google Search Console and Analytics
Pros
✔ Cost-effective compared to top-tier competitors
✔ Good balance of keyword tracking and competitor analysis
✔ Supports multiple search engines, including Yandex
✔ Easy-to-use interface
Cons
✖ Lacks real-time tracking updates
✖ Limited data in lower-tier plans
✖ Not as comprehensive as SEMrush or Ahrefs
| Feature | Details |
| Launch Date | 2013 |
| Starting Price | $69/month |
| Keyword Tracking Limit | 500+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Well-rated for affordability and ease of use |
SE Ranking
SE Ranking is a powerful, user-friendly SEO software designed for professionals. It helps you streamline your SEO strategies with tools for keyword research, competitive analysis, backlink checking, and SERP tracking.
Trusted by over 40,000 businesses, it offers flexible pricing plans, from individual professionals to large enterprises.
The platform also includes white-label options, customizable reports, and lead-generation tools, making it perfect for agencies looking to enhance client trust and grow their business.
Features
- Daily and on-demand keyword tracking for Google, Bing, Yahoo, and Yandex
- Local SEO tracking down to city level
- Competitor rank comparison for up to 20 competitors
- Detailed ranking reports with automated updates
- API access for advanced data extraction
Pros
✔ Affordable pricing with flexible plans
✔ User-friendly interface suitable for beginners
✔ Provides rank tracking for multiple search engines
✔ White-label reporting for agencies
Cons
✖ Not as advanced as SEMrush or Ahrefs
✖ Limited competitor data in lower-tier plans
| Feature | Details |
| Launch Date | 2014 |
| Starting Price | $39/month |
| Keyword Tracking Limit | 750+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Well-received for affordability and ease of use |
Moz Pro Rank Tracker
Moz Pro is a well-known SEO toolset that includes a Rank Tracker feature, allowing users to monitor keyword rankings over time.
Moz’s rank tracking focuses on search visibility, keyword fluctuations, and competitor comparisons.
It is ideal for users who already rely on Moz’s other SEO tools, such as domain authority (DA) and backlink analysis.
Features
- Weekly keyword ranking updates
- Search visibility score to measure SEO progress
- Competitor rank tracking
- Keyword tracking across multiple locations
- SERP feature tracking (featured snippets, local packs, etc.)
Pros
✔ Trusted SEO brand with accurate rank tracking
✔ Easy-to-read reports for SEO analysis
✔ Great for businesses already using Moz tools
✔ Strong community support and learning resources
Cons
✖ Updates weekly instead of daily
✖ Pricing is high for the features provided
✖ Limited keyword tracking in lower plans
| Feature | Details |
| Launch Date | 2004 |
| Starting Price | $99/month |
| Keyword Tracking Limit | 300+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Well-known but criticized for weekly updates |
AccuRanker
AccuRanker is a specialized rank tracking tool designed for fast and highly accurate keyword tracking.
Unlike all-in-one SEO platforms, AccuRanker focuses solely on rank tracking, making it one of the fastest and most precise tools in the industry.
It provides real-time ranking updates, competitor benchmarking, and advanced reporting.
Features
- Real-time rank tracking with instant updates
- Keyword tracking across Google, Bing, and Yandex
- Competitor tracking and share of voice analysis
- Integration with Google Analytics, Search Console, and Data Studio
- Historical ranking data and trend analysis
Pros
✔ One of the fastest and most accurate rank tracking tools
✔ Real-time updates for quick decision-making
✔ Excellent for agencies managing multiple clients
✔ Integration with major analytics tools
Cons
✖ Expensive for small businesses and freelancers
✖ No additional SEO tools (only rank tracking)
| Feature | Details |
| Launch Date | 2013 |
| Starting Price | $129/month |
| Keyword Tracking Limit | 1,000+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Highly rated for speed and accuracy |
Wincher
Wincher helps businesses track their keyword rankings and improve organic traffic. With over 100,000 users across 150 countries, it tracks over 165,000 websites in 130+ search engines and manages data for more than 35 million keywords.
Users see an average rank gain of 10.15 positions, with traffic increasing by about 3,000 visitors per website.
This boost in traffic can translate to a traffic value of over $11,000. Wincher makes SEO easier with customizable, easy-to-understand reports, and provides insights to outrank competitors and find high-volume, low-competition keywords.
Features
- Daily keyword tracking with accurate updates
- Competitor analysis to compare keyword rankings
- Local SEO tracking with city-specific insights
- White-label reporting for agencies
- Google Search Console integration
Pros
✔ Affordable pricing compared to competitors
✔ Simple and user-friendly interface
✔ Suitable for small businesses and solo marketers
✔ Good local SEO tracking
Cons
✖ Limited advanced SEO features
✖ No integration with major SEO suites like Ahrefs or SEMrush
| Feature | Details |
| Launch Date | 2016 |
| Starting Price | $29/month |
| Keyword Tracking Limit | 500+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Positive for affordability and ease of use |
Nightwatch
Nightwatch v3 is a test automation framework that makes it easy to write, run, and debug tests for both web and mobile applications.
It supports testing on real desktop browsers, mobile browsers, and native mobile apps for iOS and Android.
The platform is designed to scale, supporting parallel testing across multiple browsers and cloud grids like BrowserStack.
Features
- Daily rank tracking across Google, Bing, and YouTube
- Granular local tracking down to city and zip-code levels
- Advanced filtering and segmentation for SEO insights
- API access for data automation
- Google Data Studio and Google Analytics integration
Pros
✔ Highly accurate local rank tracking
✔ Excellent filtering and customization options
✔ Integration with major SEO tools
✔ Affordable compared to premium competitors
Cons
✖ Learning curve for beginners
✖ Lacks competitor benchmarking in lower plans
| Feature | Details |
| Launch Date | 2017 |
| Starting Price | $39/month |
| Keyword Tracking Limit | 500+ |
| Competitor Analysis | Limited in lower plans |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Positive for local SEO tracking |
Pro Rank Tracker
Pro Rank Tracker is a top tool for SEO professionals, offering accurate rank tracking, insightful data analysis, and customizable reporting.
It supports Google, Bing, Yahoo, YouTube, and Amazon rankings, with local tracking in any country and language.
The platform is user-friendly, allows unlimited historical data and sub-accounts, and offers customizable reports in multiple languages.
Features
- Daily and on-demand rank tracking
- Multi-device tracking (desktop & mobile)
- Competitor ranking analysis
- White-label reports for agencies
- API integration for automation
Pros
✔ Affordable pricing for small businesses
✔ Advanced reporting features
✔ Supports multiple search engines
✔ Easy-to-use interface
Cons
✖ Lacks additional SEO features (focused only on rank tracking)
✖ No integration with tools like SEMrush or Ahrefs
| Feature | Details |
| Launch Date | 2014 |
| Starting Price | $25/month |
| Keyword Tracking Limit | 100+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| Public Reception | Positive for affordability and detailed reports |
Keyword.com (formerly SerpBook)
Keyword.com, previously known as SerpBook, is a cloud-based rank tracking tool that offers real-time keyword tracking, automated reports, and API access.
It is widely used by SEO agencies and enterprises that require highly accurate keyword ranking data with advanced insights.
The tool focuses on simplicity and performance, delivering fast and reliable rank tracking results for users who need scalable solutions.
Features
- Real-time keyword rank tracking for Google, Bing, and Yahoo
- Competitor tracking and SERP analysis
- Google Data Studio integration for custom reports
- Automated PDF and CSV reports for clients
- Historical ranking insights to analyze trends
- API access for automated rank tracking
- Mobile and desktop rank tracking
Pros
✔ Accurate real-time tracking for search engine rankings
✔ Scalable for agencies and enterprises with thousands of keywords
✔ User-friendly interface with easy data export options
✔ White-label reporting for agencies
✔ API access for automated rank tracking
Cons
✖ Expensive for small businesses and freelancers
✖ Lacks built-in keyword research features
✖ Limited additional SEO tools (focused only on rank tracking)
| Feature | Details |
| Launch Date | 2011 (as SerpBook) |
| Starting Price | $37/month |
| Keyword Tracking Limit | 200+ |
| Competitor Analysis | Yes |
| Device & Location Tracking | Yes |
| Historical Data | Yes |
| API Access | Yes |
| Public Reception | Highly rated for real-time tracking and agency features |
Conclusion
Choosing the right rank tracking tool is essential for SEO professionals, marketers, and businesses looking to improve their online visibility. Whether you need a comprehensive SEO suite like SEMrush, a budget-friendly option like Wincher, or a specialized rank tracker like AccuRanker, there is a tool that fits your needs.
FAQs
1. What is a rank tracker?
A rank tracker is a tool that monitors keyword rankings in search engine results (Google, Bing, etc.). It helps businesses and marketers analyze their SEO performance and track keyword movements over time.
2. How often should I check keyword rankings?
It depends on your SEO strategy. Daily updates help agencies and large businesses track fluctuations, while weekly tracking may be sufficient for small businesses and bloggers.
3. Are free rank tracking tools reliable?
Some free tools provide basic tracking, but they lack advanced features like historical data, competitor analysis, and local SEO insights. For serious SEO work, a paid tool is recommended.
4. What is the best rank tracker for agencies?
✅ AccuRanker (fastest & most accurate)
✅ SE Ranking (affordable & white-label reports)
✅ ProRankTracker (detailed ranking reports)
5. Can rank trackers track rankings on mobile vs. desktop?
Yes! Most tools like SEMrush, Ahrefs, and AccuRanker allow you to track mobile and desktop rankings separately, which is crucial for mobile-first SEO strategies.
