Now businesses can improve their online reputation and search rankings by using these review management tools for SEO.
These tools help collect, analyze, and respond to customer feedback across multiple platforms, ensuring a consistent brand image.
By taking help of sentiment analysis and automated alerts, companies can address negative reviews promptly and enhance customer trust.
They also contribute to local search optimization, making businesses more visible to potential customers.
Integrating these tools into a broader SEO strategy leads to better engagement, higher credibility, and sustained growth.
Here we will explore the 10 best review management tools, discussing their features, pricing, pros, cons, and ideal users.
Top 10 Review Management Tools
Birdeye
Birdeye is a comprehensive platform designed to help businesses improve their online presence, reputation, and customer experience.
It uses AI to enhance customer engagement through reviews, social media management, messaging, and local listings.
The platform’s suite of tools allows companies to improve customer satisfaction, increase brand visibility, and streamline communication, ultimately driving growth for multi-location businesses.
Top Features:
- Multi-platform review monitoring
- AI-powered sentiment analysis
- Automated review requests via SMS & email
- Customer surveys and feedback tools
- Competitor analysis and benchmarking
Pros:
✅ Easy-to-use dashboard
✅ AI-driven insights improve customer understanding
✅ Automated review requests save time
✅ Customizable reports for deep analysis
Cons:
❌ Pricing may be high for small businesses
❌ Learning curve for advanced features
| Feature | Details |
| Launch Date | 2012 |
| Starting Price | $299/month |
| Platforms Supported | Google, Facebook, Yelp, etc. |
| Public Reception | Highly rated for automation & AI insights |
| Free Trial | No, but offers a demo |
| Best For | Enterprises, agencies, SMBs |
Podium
Podium offers an AI-driven solution that helps businesses convert leads into loyal customers. This AI Employee works 24/7, engaging with leads, setting appointments, and following up on sales with minimal oversight.
By capturing every lead through calls, texts, chats, and review messages, Podium ensures no opportunity is missed.
The AI responds to leads in under a minute, increasing sales chances by over 45%. It also drives repeat business by following up at the right time.
Top Features:
- SMS-based review collection
- Unified inbox for customer communication
- Integration with Google, Facebook, and industry-specific review sites
- Automated messaging for follow-ups and responses
- Analytics dashboard to track trends
Pros:
✅ Easy-to-use interface
✅ Helps businesses boost Google review ratings
✅ Automates review requests via SMS
Cons:
❌ Pricing can be high for small businesses
❌ Limited support for some niche review sites
| Feature | Details |
| Launch Date | 2014 |
| Starting Price | $289/month |
| Platforms Supported | Google, Facebook, Yelp, industry-specific sites |
| Public Reception | Highly praised for ease of use & SMS automation |
| Free Trial | No, but offers a demo |
| Best For | Local businesses, service-based industries |
Trustpilot
Trustpilot is one of the most well-known customer review platforms, widely used by businesses to collect and display customer feedback.
It is publicly available, meaning customers can leave reviews without an invitation, increasing transparency.
Top Features:
- Public, verified customer reviews
- TrustScore algorithm to measure brand reputation
- Integration with websites for displaying reviews
- Google Seller Ratings support
- Customizable review invitation templates
Pros:
✅ Increases brand credibility with verified reviews
✅ Enhances SEO and Google Ads performance
✅ Easy integration with business websites
Cons:
❌ Negative reviews can’t be easily removed
❌ Free plan has limited features
| Feature | Details |
| Launch Date | 2007 |
| Starting Price | $199/month (Free plan available) |
| Platforms Supported | Google, websites, social media |
| Public Reception | Trusted for transparency & SEO benefits |
| Free Trial | Yes |
| Best For | E-commerce, SaaS, enterprises |
Yotpo
Yotpo is a customer retention platform that helps businesses increase repeat purchases through SMS, email marketing, reviews, and loyalty programs.
By integrating all these tools into one platform, Yotpo enables businesses to create personalized post-purchase journeys for their customers.
This allows brands to track performance, identify what works, and optimize strategies for better customer retention.
Top Features:
- AI-powered review requests
- Photo and video reviews support
- Integration with Shopify, WooCommerce, and BigCommerce
- Google Seller Ratings and Rich Snippets
- Loyalty and referral programs
Pros:
✅ Boosts customer trust and conversions
✅ Great for e-commerce stores
✅ Advanced customization and integrations
Cons:
❌ Higher cost for advanced features
❌ Can be complex for beginners
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | $19/month (Free plan available) |
| Platforms Supported | Shopify, WooCommerce, Google |
| Public Reception | Highly rated for e-commerce |
| Free Trial | Yes |
| Best For | E-commerce, Shopify stores |
Grade.us
Grade.us is a powerful review management platform designed to help marketing agencies manage, generate, and monitor client reviews efficiently.
It offers white-label features, allowing agencies to brand the platform with their own logo and domain, creating a professional experience for clients.
The platform automates key tasks like review requests, responses, and reporting, saving agencies time and increasing productivity.
Top Features:
- Automated review requests via email & SMS
- Multi-platform monitoring (Google, Facebook, Yelp, etc.)
- White-label solutions for agencies
- Review funnels for guiding customers
- Customizable reporting & analytics
Pros:
✅ Great for agencies managing multiple clients
✅ Automated review generation saves time
✅ Offers white-labeling for branding
Cons:
❌ Interface looks outdated
❌ Can be expensive for small businesses
| Feature | Details |
| Launch Date | 2013 |
| Starting Price | $110/month |
| Platforms Supported | Google, Facebook, Yelp, etc. |
| Public Reception | Loved by agencies for automation |
| Free Trial | Yes |
| Best For | Agencies, digital marketers |
Reputation.com
Reputation is key to driving consumer decisions. Today, businesses thrive by understanding their reputation through real-time, AI-powered insights.
A Reputation Performance Platform provides a clear, 360º view of a brand’s reputation across multiple channels.
This platform enables businesses to track feedback, make data-driven decisions, and stay ahead of competitors.
Top Features:
- AI-powered sentiment analysis
- Multi-platform review monitoring
- Automated review request campaigns
- Social media and survey integration
- Competitor benchmarking
Pros:
✅ Powerful AI-driven insights for large-scale businesses
✅ Helps improve local SEO rankings
✅ Comprehensive reporting and analytics
Cons:
❌ High pricing, not ideal for small businesses
❌ Can be complex to set up and use
| Feature | Details |
| Launch Date | 2006 |
| Starting Price | Custom pricing |
| Platforms Supported | Google, Facebook, industry-specific sites |
| Public Reception | Highly rated for AI insights & scalability |
| Free Trial | No, but offers a demo |
| Best For | Enterprises, franchises |
ReviewTrackers
ReviewTrackers is a platform that helps businesses manage their online reputation by monitoring reviews, social media, and customer feedback.
It provides tools to improve local SEO, drive customer loyalty, and build a strong brand presence.
By automating review collection and fostering customer engagement, ReviewTrackers helps brands increase conversions, retain customers, and grow their market share.
Top Features:
- Centralized dashboard for multi-site review tracking
- Review request automation
- AI-powered sentiment analysis
- Custom reports and analytics
- Google My Business and social media integrations
Pros:
✅ Easy-to-use interface
✅ Affordable pricing for small businesses
✅ Strong integrations with Google My Business
Cons:
❌ Limited customization options
❌ Lacks social media response features
| Feature | Details |
| Launch Date | 2012 |
| Starting Price | $59/month |
| Platforms Supported | Google, Facebook, Yelp, etc. |
| Public Reception | Highly rated for affordability |
| Free Trial | Yes |
| Best For | Small businesses, franchises |
NiceJob
NiceJob is a reputation marketing platform that helps businesses grow by automating the process of gathering reviews, referrals, and social proof.
With its easy-to-use system, business owners can collect reviews on Google, Facebook, and other sites, leading to higher ratings and increased visibility.
On average, businesses using NiceJob see up to a 4x increase in reviews, 2x more referrals, and a significant boost in sales.
Top Features:
- Automated review requests via SMS & email
- Social media sharing for positive reviews
- Website widget for displaying reviews
- AI-based review response suggestions
- Integration with Google My Business, Facebook, and Yelp
Pros:
✅ Extremely easy to use and set up
✅ Affordable pricing for small businesses
✅ Helps boost SEO with structured review data
Cons:
❌ Lacks deep analytics and AI sentiment tracking
❌ Not ideal for large enterprises
| Feature | Details |
| Launch Date | 2017 |
| Starting Price | $75/month |
| Platforms Supported | Google, Facebook, Yelp, etc. |
| Public Reception | Highly rated for ease of use |
| Free Trial | Yes |
| Best For | Small businesses, service-based companies |
ReviewPush
ReviewPush is a powerful review management tool trusted by over 500 restaurants and cafes. It simplifies the process of collecting, analyzing, managing, and promoting customer reviews, helping businesses boost conversions and customer engagement.
By integrating directly with your POS system, ReviewPush automates the review collection process, saving you time and maximizing results.
Its user-friendly interface makes it easy to capture more reviews, gather valuable data, and promote positive feedback, driving growth and improving customer relationships. Get started for free and experience the difference today!
Top Features:
- Multi-location review management
- Automated review alerts
- Multi-platform monitoring (Google, Yelp, Facebook, etc.)
- Custom review response templates
- Analytics and trend tracking
Pros:
✅ Excellent for multi-location businesses
✅ Simple interface and easy setup
✅ Customizable alerts for negative reviews
Cons:
❌ Limited advanced AI or sentiment analysis features
❌ Not ideal for single-location businesses
| Feature | Details |
| Launch Date | 2011 |
| Starting Price | $99/month |
| Platforms Supported | Google, Yelp, Facebook, etc. |
| Public Reception | Highly rated for multi-location monitoring |
| Free Trial | Yes |
| Best For | Franchises, multi-location brands |
Broadly
Broadly is a comprehensive AI-powered tool designed to help local businesses improve their online reputation and engage with customers effectively.
It streamlines customer communication through AI web chat, instantly answering questions, booking jobs, and filtering spam.
The app also helps businesses stay on top of search rankings, manage reviews, and attract more leads by providing real-time insights and keyword suggestions.
Top Features:
- Automated review requests via email & SMS
- Live chat widget for customer engagement
- Online payment and invoicing integration
- Multi-platform review monitoring
- Custom branding options
Pros:
✅ Combines review management with customer engagement
✅ Easy-to-use interface
✅ Helps improve customer retention with marketing tools
Cons:
❌ Limited analytics and reporting
❌ More expensive than basic review tools
| Feature | Details |
| Launch Date | 2014 |
| Starting Price | Custom pricing |
| Platforms Supported | Google, Facebook, Yelp, etc. |
| Public Reception | Highly rated for customer engagement |
| Free Trial | No, but offers a demo |
| Best For | Local businesses, SMBs |
Conclusion
Managing customer reviews is no longer optional—it’s a necessity for businesses aiming to build trust, enhance their online presence, and improve customer relationships. The right review management tool can help businesses automate review collection, analyze customer sentiment, and respond efficiently across multiple platforms.
FAQs
1. What is a review management tool?
A review management tool helps businesses collect, monitor, and respond to customer reviews across multiple platforms like Google, Yelp, Facebook, and industry-specific sites. These tools improve brand reputation, customer engagement, and SEO rankings.
2. Why is online review management important?
Online reviews influence purchasing decisions. Businesses with more positive reviews rank higher in search results, attract more customers, and build trust with their audience. Managing reviews also helps in handling negative feedback effectively.
3. Which is the best review management tool for small businesses?
For small businesses, Podium, NiceJob, and Broadly are great options. They offer affordable pricing, automated review requests, and easy-to-use interfaces.
4. How much do review management tools cost?
Pricing varies by tool and features. Some tools, like Trustpilot and Yotpo, offer free plans with basic features. Paid plans range from $19/month (Yotpo) to $299/month (Birdeye), with enterprise solutions costing more.
5. Can I remove negative reviews using these tools?
No, you can’t delete customer reviews unless they violate platform guidelines. However, review management tools help you address negative feedback professionally, improving your reputation.
