12 Best Ways To Promote Your Discord Server

Discord servers lets you connect with your fans and grow your communities. By using the top Discord ways to promote your Discord server, you can quickly grow your active community members.

The Discord platform has over 196.2 million active users as of January 2024. With features like community-building, marketing and promotions, team collaborations, automation, and networking, you can quickly build your user base.

As we head into 2025, the importance of using the top marketing strategies for Discord cannot be stressed enough.

Let’s learn the importance of Discord servers and how you can use them to grow your business.

What Are Discord Servers?

Discord servers are online communities available on the Discord app that enables users to interact through voice, video, and text chat. 

The servers consist of various chat rooms and voice channels accessible through invitation links.

Users can easily share files, photos, and videos, making it quite easy to collaborate and share information.

You can join communities with similar interests or start a private server with friends.

As far as Discord demographics is concerned, 65% of Discord users are male, and 35% are female.

Source

So, we can say that Discord is male dominated.

The instant messaging and VoIP social platform helps businesses organize discussions instead of using email chains.

The features in Discord for real-time communication, such as voice and video calling, facilitate fast decision-making and even brainstorming. 

Real-time features are very helpful for remote teams to collaborate immediately with team members from other offices.

5 Top Benefits of Using Discord

Using Discord as a marketing platform is distinctive, as it is highly interactive and communal. It offers many integrations and tools that give you an idea of your community’s behavior.

Here are the top benefits of using Discord:

Engage Directly With Your Audience Through Voice, Video and Text Channels

Although Discord initially targeted gamers as its niche, it has grown into a more diverse platform where communities and businesses reach out to their audiences.

Discord voice channels are about real-time personal interactions. The on-voice channels build stronger relationships with an audience.

For instance, businesses can host Q&A sessions and product demos or provide a platform for direct interaction. 

You can also use live streams, showing products and how to use them, or even giving behind-the-scenes information to captivatingly interact with your primary customers.

Discord servers also let you use video content to show more depth of communication than mere text, thereby easily explaining complex ideas and adding a personal touch. 

You can use texts for continuous discussions like announcements, customer support, feedback, and casual discussions. 

Foster Interactions Among Community Members

Discord servers facilitate 4 billion minutes of conversation daily.

The interactive features of Discord, such as reaction polls and direct messaging, enhance the active engagement rate of the community.

Discord servers enable real-time texting, voices, videos to facilitate the tearing down of barriers between members and provides a way for discussions to flow. 

Interactions give a sense of belonging, enhance bonds within the community, and increase participation.

The collaborative features, including the threads, channels, and roles, allow members to find common interests and coordinate interactions in a more streamlined way.

Utilize Public Servers to Enhance Brand Awareness and Capture Leads

Public Discord servers are a good way to expose your brand to a large audience interested in your niche. 

You can find public servers where your target audience is already active.

It is easy to set yourself up as a thought leader by participating in discussions, contributing insights, and sometimes mentioning your server at the right times. 

Over time, community members will trust you to join your server for more in-depth discussion or exclusivity.

Discord public servers help you build a presence by being an active contributor to yield more organic growth. Do not just spam links.

Source

Offer Exclusive Deals to Loyal Customers

Discord is a network that boosts customer engagement by ensuring loyal customers an upper hand in special deals.

The exclusive deal that the platform supports includes multiple server creation with channels that can be used to offer more value and incentives to loyal clients.

You can host online events, Q&A sessions, or special announcements directly on your servers to inform people of your fantastic deals. 

Offering exclusive deals gives way to an interactive environment that creates a closer bond between the brand and its regular buyers.

Loyal customers spread the word about the deals to their friends, on social media, or within other communities online because they feel they get something special from the box. 

This organic publicity lets you build a steady stream of new members.

Maximize Marketing Efficiency with Discord’s Free Platform

Discord as a marketing channel allows any company to optimize its marketing efforts with minimum financial investments. 

The free use of Discord allows companies to create and manage servers, organize different Discord events, and interact with their audience. 

The liberated feature makes it more attractive to startups, small businesses, and even big companies looking to optimize their marketing budget. 

Businesses can funnel more resources without subscription fees to create content, partner with influencers, or nurture communities.

Organizations can create product announcements, customer support, events, or exclusive offers channels on one server. 

A free and versatile Discord platform lets marketers launch advertising campaigns more smoothly with greater flexibility and optimized audience interaction.

How To Start a Successful Discord Channel?

A successful Discord server lets you communicate with the audience directly and effectively for community creation in real time. 

Servers are highly useful for any brand, content creator, or group looking to establish a deeper connection with its users.

Here are the step to create a successful discord channel:

Step 1: Register on the official Discord website.

Step 2: Click on the “+” sign on the top left to create a server.

Step 3: Choose if you want to create a public server or a closed-knit and supportive community of your friends.

Step 4: Once the channel is created, you will automatically be connected to a server. The demo server shown below is the interface of how your server will look when ready. 

You can invite your friends and personalize your server with an icon, once your server is ready to use. 

Following the above steps, you can create your own crypto or NFT Discord servers.

Now that you have understood the advantages of a Discord server and how to set up one for yourself, let’s discuss the best Discord advertising strategies to promote it. 

12 High-Growth Strategies To Advertise Your Discord Server

Advertising your Discord server attracts people who are passionate about your brand and want to engage further.

Here are the strategies to grow your discord server:

Create a Short and Unique Invitation Link

To simplify inviting new members to your Discord servers, create a short and unique server link.

A customized link is easy to remember and shareable. These URLs are user-friendly, resulting in strengthening your server’s branding. 

URL shortening services like Bitly lets you know how many times your invite link has been clicked and the geographic locations of clickers.

Click metrics with UTMs give valuable insights into which promotional channels yield the best returns and will allow you to adjust your strategies more effectively.

Collaborate With Influencers Relevant to Your Niche

Partnering with social media influencers who fit your server’s niche brings authentic visibility to your platform. It attracts engaged members interested in your content, discussions, or services.

36% of the brands agree that influencer content performs better than branded content.

You can collaborate with YouTubers, or social media content creators to create content on topics relevant to your Discord community. 

Influencers introduce their audience to your servers, vouch for their value, and invite their followers to join your servers through shoutouts, live streams, or co-created content.

Influencer collaboration is organic since forced promotions rarely trigger effective interest.

For instance, productivity YouTuber Ali Abdaal invited his audience to Notion’s Discord server to share their Notion templates and participate in productivity challenges. 

Source

Use Discord Bots To Enhance User Engagement

You can leverage Discord bots to enhance your servers’ functionality and level of engagement.

More than 30% of Discord servers use bots, and 430,000 are used every week.

Bots are powerful tools that can be configured to distribute content, share invite links, and post updates about your server across related Discord communities, forums, and social media platforms. 

It’s crucial to configure the bot to adhere to community guidelines to avoid spamming or unauthorized promotions, which could lead to negative reactions or bans. 

A properly set up bot can be programmed to post regularly in designated channels, feature collaborations, or share achievements.

For instance, bots can answer frequently asked questions by users and collect analyzed data to evaluate user activity. 

Source

Leverage Social Media To Grow Your Member Base

Another great way to promote Discord server is by using social media outlets. Regularly posting about your server’s updates on social media sites can enhance its visibility and appeal. 

Social media outlets like Twitter, LinkedIn, Reddit, Instagram, and Facebook can help reach higher key audiences.

Samsung gained more than 100,000 members in its Discord server in just 12 hours with the help of social media. The number of users exceeded their expectations of just 10,000.

Tailor your content to suit each platform’s unique characteristics and user preferences. 

Create a content calendar and schedule regular postings that keep your server top-of-mind for them. 

Partner With Similar Discord Servers for Cross-Promotion

There are 19 million active servers on Discord.

Collaborating with other servers with intersecting interests and audiences is a strategic approach to expanding your server’s reach.

The partnership can be an awesome way to cross-promote, exposing your server to the communities of others and vice versa in a mutually advantageous manner.

Clear communication and setting mutual goals are prerequisites for any successful cross-promotion partnership. 

Leverage Email Marketing To Invite Subscribers To Join Your Discord Server

88% people check their email on a daily basis.

Source

You can take full advantage of email marketing by ensuring your email list is segmented about users’ interests, behaviors, or any other demographic data. 

By segmenting your email list, you can tailor messages to those most likely interested in joining your Discord community.

With your email campaigns, mention the unique benefits and value a user will derive from joining your Discord server. 

Mention the kind of content, community events, or special discussions available to members participating in the server.

Host AMAs and Q&As With Game Developers To Attract Fans

Developers and the gaming community contact each other directly through events like AMAs and Q&As.

These occasions create the environment of involvement, excitement, and feeling of being a part of this great event. 

These interactions increase your server’s visibility and coolness by tapping into the popularity and expertise of game developers.

It is far easier for a fan to justify joining a Discord server and sticking around when they can have an actual conversation with the creators themselves. 

You should announce events across all social media and gaming forums to amplify the number of new memberships seeking interaction with the developer and the community. 

Use Discord Advertising Sites

There are some popular Discord servers to promote your brand and drastically increase your member base.

Here are some best-known Discord advertising platforms and bots that can help you grow your Discord server:

• Discord.me: It is a directory of Discord servers where you can promote your server and discover new ones. Offers both free and paid promotion options for Discord server owners.

• Disboard: A well-known server listing platform where you can engage in Discord promotion for free. You can also use its bump bot to keep your server visible.
• Top.gg: A popular platform for promoting both Discord bots and servers. It allows users to vote, helping increase visibility through rankings.
• DiscordServers.com: Another directory that lets you list and promote your server. It includes categories to attract the right audience.

• Dyno Bot: A versatile bot that includes server moderation but can also assist in promoting your server by setting custom join messages and other engagement features.
• Open Advertising: A public Discord server specifically for advertising other servers. It allows for frequent promotions to its large user base.

• Discord Growth Portal: A community-driven server where members share tips, tools, and strategies for growing their Discord communities.

Enhance Referral Rates with Member Incentive Programs

Incentivizing your members is one of the most potent ways to grow your Discord server.

It taps into the enthusiasm of your current ones to drive in new users. 

Rewarding existing members brings in new user referrals, which turns them into active ambassadors for your community. 

Tools like Referral Factory make the process simple by allowing you to create personalized referral pages, track referrals, and offer incentives like Discord Nitro or exclusive content. 

Create your Discord referral program using the platform as it enables easy setup, landing pages, and reward management. 

Encourage members to share invite links and offer relevant rewards to incentivize participation. You can also add the referral link in your blog to divert blog traffic to your Discord server:

Source

With proper tracking and promotion, referrals can organically expand your Discord server with highly engaged users.

Implement Robust Moderation 

Active moderation eliminates toxic behaviors, ensures community guidelines are followed, and makes people feel supported and valued. 

Moderation rules consist of allowed behavior and penalties for cases of their violation or some other similar meaningful action taken. 

You should have a team of active and fair moderators to ensure the consistent application of server rules. Please read our guide to find Discord Mods to efficiently manage your servers. 

Moderation also blocks spam messages, and also identifies spammers in your community who need to be removed.

Source

Analyze Server Metrics To Get Insights Into Your Discord Server Performance

Analyze your server activity to gain data-driven insights into how your community interacts with your well-structured and valuable content.

It shows which content is performing well and which needs improvements. You can track total members, engagement ratio, lurkers (who rarely participate in a discussion but only read them), and chatters (members who communicate).

Source

Use Niche Reddit Communities To Promote Your Discord Server

Reddit features a variety of subreddits, each focused on specific interests or topics. As of April 2024, Reddit hosts more than 100,000 active communities, known as subreddits.

Source

By actively participating in relevant Subreddits, you can introduce your Discord server to the Subreddit’s audience.

Start by finding subreddits that most closely align with the themes or focus of your server.

Many subreddits have very particular rules about promotional content. 

Be sure you follow these rules to avoid being flagged as a spammer.

You can also use the Reddit feedback and suggestion feature for your server. 

The feedback will not only help customize your server and focus on your customers’ needs, but it will also make them feel engaged with and connected to the community being formed.

Promote Discord Server With Experts in Web3 Marketing

Discord server promotion is an excellent way to grow your Web3 community. 

Innovative influencer collaborations, bots, and cross-promotions help to expose your server to a much broader audience and attract truly committed members. 

Each Discord marketing technique discussed in this article builds visibility for your server and actively reinforces interaction among participants. 

Looking to amplify the growth of your Discord server? Connect with Web3 marketing experts at Coinbound. Our award-winning crypto and NFT marketing agency will help you set up your server and acquire the right audience.