25 Best Affiliate Marketing Strategies To Earn More Money

Are you looking for actionable affiliate marketing strategies that you can use to get more sales and commissions? If yes, then you have jumped to the right article. In this guide, you are going to learn some result-oriented affiliate marketing strategies.

Today, many businesses use affiliate marketing to generate more revenue. For example, Amazon is the world’s largest affiliate program, which allows thousands of peoples to earn money online. 

Before we dive into the 25 best affiliate marketing strategies, let’s understand affiliate marketing.

What Is Affiliate Marketing?

Affiliate marketing is defined as the practice of promoting someone else’s product to your audience and earn some percentage of commission on every successful sale made.

If you run a blog or a website then you can start referring to products from other companies and earn a generous commission in return. Sounds good?

Here are the best affiliate marketing strategies to earn more money:

Affiliate Marketing Strategy #1 – Learn About the Product You’re Promoting

This one is very important if you are trying to sell a product with your audience. And most people lack this point, I have seen a lot of people promoting products that they don’t know. The aim is only to earn money by selling the product, and this is one of the biggest mistakes affiliates make. 

By doing this, they lose their audience trust, and that will never be going to come again. So, how to promote a product without losing audience trust? It’s simple: Use the product yourself.

For example, have a look at “CNET” article on “De’Longhi Dedica Pump Espresso review”. They are using the original picture, which means they have used the product personally.

Affiliate Marketing Strategy #2 – Be A Niche Expert

What do I mean by Niche Expert? First of all, let’s know what a niche is? Niche is a topic or subject (e.g., affiliate marketing is a niche under digital marketing). Now lets come to the point, I have seen many businesses doing affiliate marketing, but many of them fail, Know Why? Because they don’t focus on a specific market or topic. 

They focus on various categories like electronics, health, home, outdoors, etc. The best practice is to focus on one particular niche; this way, your chance of failure is less.

As an example, have a look at the “GamesRadar” website. They are focussing only on one topic that is “Gaming.”

Affiliate Marketing Strategy #3 – Share The Content Everywhere

Sharing is caring. Right? Several webmasters create tons of content but lack in driving traffic to their websites.

Maybe you are aware of this rule called the 80/20 rule. What’s that? This rule simply tells that you need to invest 80% of your time in sharing the content, and the other 20% must be used to create new content. 

If you don’t share your curated content with the world, then how will the people know that you have created something awesome. Agree? You should!

As an example, let’s have a look at the “PCGamers.com” twitter profile. They share every single piece of content they create.

Affiliate Marketing Strategy #4 – Have Backup Offers

A backup offer is something that you can give to your customer at the time of some emergency.

You really have no idea when the affiliate programs you are promoting are stopped.

Hence, you must never keep all your eggs in one basket and work with a number of affiliate marketing programs.

For example, you can use Odigger or OfferVault to find related offers.

Affiliate Marketing Strategy #5 – Use Lead Magnets

Lead magnets are very effective in capturing emails of your audience. By using lead magnets, you use the captured emails to promote or recommend any product or services directly to your visitor’s inbox. 

Lead magnets are a sort of a bonus that you give your site visitors in return for their email address.

Here is an example of a lead magnet in action:

Affiliate Marketing Strategy #6 – Show Your Personality

Showing your face or personality on your website helps your audience trust you. This is a fundamental strategy used by many website owners like Pat Flynn from SmartPassiveIncome and John Lee from EntrepreneurOnFire. They used their faces to build trust.

Affiliate Marketing Strategy #7 – Include Real Product Images & Videos

When someone wants to buy any product, they always want to see the product in real, which means people want original photos and videos of products.

For example, when someone wants to buy a new smartphone; they always search on the internet about unboxing videos, camera tests, gaming experience, etc. And that’s why you should use real product photos and videos whenever promoting the product.

This iPhone 11 Pro review at “Tom’s guide”, does a great job in explaining the product features in complete detail. The chances to buy the product increase because the review is so detailed with clear images.

Affiliate Marketing Strategy #8 – List Features & Benefits Of Product

Everyone wants to know what they are going to get in a product they are going to buy. You should list each feature, benefits, pros & cons of the products you are reviewing. This tactic increases the conversion rate of sales.

For example, take a look at the page of “Gsmarena,” which contains detailed information on the Samsung Galaxy S10+ phone.

Affiliate Marketing Strategy #9 – Add Bonus With Products

We all know that affiliate marketing is very competitive, and you are competing with hundreds of other affiliate marketers. And to sell your product you have to do something extra from the others. 

For this, you offer a bonus like a guide, ebook, tutorial, etc. to your audience on every successful affiliate sale. Everyone loves “free things.” Right?

As an example, we can take a look at the website “SuperfastBusiness” who is offering a bonus with every sale.

Affiliate Marketing Strategy #10 – Use Special Deal (With Deadlines)

This is one of the best and popular affiliate marketing strategies used by hundreds of website owners to generate more revenue in less time. In this strategy, you provide exclusive deals to your audience that comes with a deadline. 

This is a common tactic used by ecommerce sites that you can use on your website.

Dor example, take a look at the “Coupons” website who is using this tactic.

Affiliate Marketing Strategy #11 – Use Discount Popups (Exit-Popup)

Popups are a beneficial technique if used correctly.

Many of your visitors bounce back without buying anything, but you can convert these visitors into money.

How? It’s simple, just save your deal or discount for the exit-popups. This way, many of your non-buying visitors turn into buying mode.

Here is an example of an exit-popup in action:

Affiliate Marketing Strategy #12 – Use The Power Of Email List

As I have already discussed in the “Lead Magnet” part that email marketing is one of the most powerful ways of converting your traffic into buyers. There are several free tools that you can use for email marketing.

After you have build a massive list of email subscribers, the next step is to send them special offers or deals directly to their inbox. 

You can also use this tactic to promote your newly created content.

As an example, take a look at my inbox containing email from Namecheap.

Affiliate Marketing Strategy #13 – Add Stunning Product Tables

People spend less time on your site. You need to capture the attention of your audience in little time.

Hence, you should use attractive tables containing product images, price, some features, buy now button, etc. 

Moreover, you should create responsive tables and also embed these tables at the beginning of the article.

For example, take a look at the below image:

Affiliate Marketing Strategy #14 – Tell Your Audience How The Product Can Help (Proof)

Showing proof to your customers is one of the most important strategies to improve your conversions. It also builds trust with the audience.

You must tell people how the product helps you and also how your audience can get benefits from the product. You can tell them how your life changed using the product.

For example, take a look at the “SmartBlogger” blog post. They are recommending SiteGround hosting to their audience.

Affiliate Marketing Strategy #15 – Don’t Sell Products Directly (Hint: Leverage Content Marketing)

In this strategy, you indirectly promote products to visitors by creating how-to guides, review articles, comparison articles, etc. You can leverage copywriting and use power words to raise your sales.

In this way, visitors start engaging with your content and this increases the chances to buy.  

Most people try to sell directly to their customers, but they fail to make sales, and the major reason is that they are approaching customers directly, which is not going to help increase sales.

For example, take a look at the MNThemes website blog post where they are indirectly promoting WP Rocket.

Affiliate Marketing Strategy #16 – Insert Your Affiliate Link Multiple Time In Content

When writing content, you should keep in mind that you have to insert your affiliate link multiple times.

Give your visitors multiple opportunities to find the affiliate link in your content. 

For example, If you insert the link only once in a 5000 words article, then you will get no sales. So, best practice is to add links multiple times wherever it fits.

As an example, take a look at the “Matthew Woodward” blog. In the below image, he is promoting WPX Hosting, and he has inserted his affiliate link in various spots within the content.

Affiliate Marketing Strategy #16 – Use Affiliate Link Disclosure

Did you know that the biggest trust factor is “Transparency”? So, it’s best to reveal that your links are an affiliate link. This way, you make trust between you and your audience.

Affiliate Disclosure is a very common practice used by many affiliate marketers on their website. 

Here is an example of an article displaying a full disclosure of affiliate links at the start of the article:

Affiliate Marketing Strategy #17 – Create Product Comparison

It doesn’t matter in which niche you are working; product comparison is a compelling tactic used by hundreds of affiliate marketers. In product comparison, you create an in-depth article that contains information like product features, benefits, pros, cons, tables, images, videos, etc. 

You can also compare more than two products in your article, and this way, you get higher chances of affiliate link clicks.

For example, take a look at the “Tomsguide” article where they are comparing Samsung Galaxy S20 Ultra with iPhone 11 Pro Max.

Affiliate Marketing Strategy #18 – Create Top List Content

In this strategy, you just have to create top 3, top 5 & top 10 type content where you can list various products related to the niche.

Such product articles contain various affiliate links depending on the topic of the content. There are many websites that create content in this format only.

For example, take a look at the referred image in which a website is using the “Top List” technique. 

Affiliate Marketing Strategy #19 – Use Notification Bars

Notification bars are yet another affiliate marketing strategy that works well.

You can use these bars at the top or bottom as a notification. By using these notification bars, you notify or alert your audience about any exclusive deal or discount. 

You can also use these bars to capture email of your website visitors, or you can also provide some downloadable items like ebook, tutorial, etc.

Here are some examples of notification bars in action.

Affiliate Marketing Strategy #20 – Use a Personalized Landing Page On Product Owner’s Site

We all know that if someone clicks on our affiliate link, then they will be redirected to the product’s owner website page and if you can convince the owner for a personalized landing page on the official product page on the owner’s site, then there are better chances of sales. You can use your photo or name on the product page.

For example, take a look at one of Pat Flynn’s affiliate links, where he uses his face on the product page.

Affiliate Marketing Strategy #21 – Use Coupons

Many affiliates depend on coupons to offer their audience a good discount on their affiliate products.

By using coupons on your site, you can also submit these offers on various coupon submission sites.

Affiliate Marketing Strategy #22 – Create a Dedicated Affiliate Page

Using a dedicated affiliate page on your site, you can recommend various products or services that you are using personally.

Your customers love to see which tools or resources you are using to run your business. You can include coupons, deals, discounts, etc.

For example, take a look at the MasterBlogging website, which is using a dedicated page with the name “Tool I Use” in which it is recommending all the tools used for running a blog.

Affiliate Marketing Strategy #23 – Use Sidebar Widgets

In this strategy, you can recommend various products on your sidebar in any post you create. This is very easy and can be implemented by using various WordPress plugins (or if you have an HTML website, then you can also achieve this using simple coding). 

For example, take a look at the Cashoverflow website, which is using sidebar widgets to promote a service called “5paisa”.

Affiliate Marketing Strategy #24 – Make Use Of PPC

Before going deep in this affiliate marketing strategy, I only recommend using this if you have a budget and if you are an advanced affiliate marketer. In this tactic, you can use PPC campaigns to promote your products. 

The benefit of this strategy is that you can target a specific audience, and you also don’t need a huge amount of traffic on your site. Whenever someone searches queries related to your PPC campaign, then your AD will appear on top.

For example, take a look at the below image, where I search for “Best VPN,” and several ads are seen selling affiliate links.

Affiliate Marketing Strategy #25 – Create Deep Sub Categories

If you wish to earn more money selling affiliate products then you must create several subcategories under your main categories. this strategy. In this, you will simply create deep categories. 

For example, if you have a website on electronics, then you must include each category like cameras, computers, PC, speakers, etc. You should also further divide this category into sub-categories.

The more categories you have on your site, the greater will be the chances of affiliates approaching your site to promote their products.

For example, take a look at ProPrivacy, a site dedicated to computer security. You can see that this site is using various categories.

Conclusion

So, we have discussed 25 best affiliate marketing strategies that you can use on your website to get more exposure to affiliate marketing. In this guide, I have included a strategy for both beginners and advanced affiliate marketers. 

Also, there are still many other strategies exists which you can use, but for me, these are the best and result-oriented tips that I use for my client sites. Thanks for reading this lengthy guide.