Infographic link building is a powerful method for earning high-quality backlinks and increasing website traffic.
Infographics are visual tools that use images, charts, and data to make complex topics easier to understand.
When done right, they can boost your search engine rankings and enhance brand visibility online.
To create a successful infographic for link building, you need more than just an attractive design; it must be informative and shareable.
After creating your infographic, reach out to relevant websites and blogs to ask them to feature it, linking back to your site.
This strategy helps you build backlinks naturally, which is highly valued by Google.
Infographics are an effective way to engage users, making your content more appealing while improving your SEO.
What is Infographic Link Building?
Infographic link building is a digital marketing strategy where infographics—visually designed graphics that present data or information—are used to earn backlinks from other websites. A backlink is when another website links back to yours, boosting your search engine rankings and credibility.
For example, an infographic showing “The Evolution of Social Media Platforms” might interest industry blogs, news outlets, or educational sites, leading them to feature it on their pages with a link to your website. Infographics combine the appeal of visual content with informative value, making them shareable and versatile.
According to Venngage, infographics are shared 3 times more on social media compared to other types of content. Additionally, a study by HubSpot revealed that 65% of marketers consider infographics as one of their most effective visual assets.
When done right, this approach can drive traffic, improve engagement, and establish your authority within your industry, making it a must-have in any content marketing toolkit.
Pros of Infographic Link Building in 2025
1. Enhanced Engagement and Shareability
Infographics are inherently engaging because they combine text, visuals, and data into a single, easy-to-understand format. They are designed to capture attention quickly and retain it longer than plain text. A well-crafted infographic can tell a compelling story that resonates with your audience, encouraging them to share it on their social media or websites.
For example, an infographic on “The Environmental Impact of Fast Fashion” might spark discussions and widespread sharing on platforms like Instagram and LinkedIn. This shareability boosts your content’s reach and exposes your brand to new audiences.
To maximize engagement, ensure that your infographic aligns with trending topics or pressing issues within your industry. Research shows that visual content is processed 60,000 times faster than text, making infographics a powerful tool to connect with audiences in a world of short attention spans.
2. Improved SEO Performance
Earning backlinks through infographic link building can significantly improve your website’s search engine optimization (SEO). When authoritative sites link to your infographic, it signals to search engines that your content is valuable and trustworthy. This boosts your domain authority, which in turn enhances your rankings on search engine results pages (SERPs).
Moreover, infographics often attract high-quality backlinks because they provide unique, data-driven insights in an engaging format. For instance, if a financial blog links to your infographic titled “The Rise of Cryptocurrencies in 2025,” it demonstrates your expertise in that niche.
To ensure SEO success, include your website URL or logo on the infographic and create an optimized landing page for it. Track metrics such as referral traffic, keyword rankings, and the number of backlinks generated to assess its impact.
3. Increased Brand Authority
Creating insightful and well-researched infographics positions your brand as a thought leader in your industry. When you provide valuable data or perspectives, other websites, influencers, and professionals are more likely to reference and link back to your content.
For example, if you’re in the health industry and publish an infographic about “The Effects of Sleep Deprivation on Mental Health,” it can gain credibility and attract links from medical blogs, wellness sites, and academic institutions. This not only boosts your authority but also establishes trust with your audience.
Remember, credibility comes from accuracy. Always cite reputable sources in your infographics, and ensure the data is up-to-date to maintain your professional image.
4. Cost-Effectiveness
Unlike other link-building strategies that require constant investment, infographic link building has long-term benefits with relatively lower costs. Once an infographic is created, it can generate backlinks and drive traffic for months or even years without additional expenses.
For instance, an evergreen infographic like “Top Tips for Remote Work Productivity” could remain relevant and continue earning links even as trends evolve.
While the initial investment in design and research might seem high, the ROI is often worth it. Focus on high-quality, reusable designs to make the most of your resources.
5. Data Simplification
Complex information can be difficult to convey through text alone. Infographics help break down intricate data into bite-sized, visual representations, making it easier for your audience to understand.
For example, a B2B company might create an infographic showing “The Stages of a Successful Sales Funnel” to simplify the concept for its audience. This can lead to more engagement and better comprehension of your content.
To achieve this, focus on clarity and avoid overcrowding your infographic with too much information. Use a balance of text, visuals, and whitespace for optimal readability.
6. Boost in Social Media Performance
Infographics are tailor-made for social media platforms where visual content performs best. Posts with visuals get 94% more views than those without, and infographics are particularly popular because they combine information with eye-catching design.
For instance, sharing a bright, engaging infographic about “How to Save Money While Traveling” on Pinterest or Instagram can lead to higher engagement rates, clicks, and shares.
Optimize your infographics for each platform by using the right dimensions and including hashtags or captions that encourage sharing. Track performance metrics like impressions, likes, and shares to measure success.
Cons of Infographic Link Building in 2025
1. Time-Intensive Creation Process
Crafting an effective infographic requires a significant investment of time and resources. From researching credible data to designing an appealing visual layout, each step demands careful attention to detail.
For instance, creating an infographic on “Global Trends in Renewable Energy” would involve extensive data collection, fact-checking, and collaboration with graphic designers. The process might take days or weeks, depending on the complexity of the topic.
To overcome this, plan your timeline meticulously and use tools like Canva or Adobe Illustrator for quicker designs. Outsourcing to professional infographic creators can also save time if budget permits.
2. High Competition for Attention
In 2025, the online landscape is saturated with infographics. Every niche—from technology to lifestyle—is brimming with visually compelling content, making it harder for your infographic to stand out.
For example, a simple infographic on “The Benefits of Yoga” might struggle to compete against hundreds of similar visuals unless it offers unique insights or an exceptional design.
To counteract this, focus on niche topics with less competition and use innovative formats, such as interactive or animated infographics, to capture your audience’s interest.
3. Potential for Misinformation
Using outdated or incorrect data can damage your credibility. Infographics are often seen as authoritative, and inaccuracies can lead to a loss of trust from your audience and potential link sources.
For instance, if an infographic on “Tech Adoption Rates” includes outdated statistics, it could result in a backlash, especially if widely shared.
Always double-check your sources, use the latest data, and update older infographics to maintain reliability.
4. Risk of Overproduction
Overproducing infographics without a clear strategy can lead to diminishing returns. Too many infographics on similar topics may confuse your audience and dilute the quality of your content.
For example, publishing multiple infographics on “Marketing Trends” without differentiating themes or visuals could reduce their impact and harm your brand’s reputation for quality.
Avoid this by setting clear goals for each infographic and ensuring each one offers distinct value. A well-planned content calendar can help manage this effectively.
5. Dependence on Visual Appeal
The success of infographic link building hinges heavily on the design. Poorly designed infographics can fail to attract attention or links, even if the content is valuable.
For instance, an infographic on “AI Innovations in Healthcare” with cluttered visuals and hard-to-read text may be ignored by your audience, no matter how insightful the data.
Invest in skilled designers and use best practices for visual hierarchy, color schemes, and typography to ensure your infographic is both attractive and functional.
6. Limited Longevity of Relevance
Infographics that focus on trends or timely topics can quickly become outdated, reducing their value as link-building assets over time.
For example, an infographic titled “Social Media Trends of 2023” might struggle to gain traction in 2025, as the information may no longer be applicable.
To mitigate this, aim for evergreen topics like “The Basics of Effective Communication” or update older infographics with fresh data to extend their lifespan.
How to Do Infographic Link Building
To successfully leverage infographics for link building, follow these steps:
Define a Goal and Audience
Set clear objectives for your infographic, such as earning backlinks, educating your audience, or boosting brand visibility. Identify the target audience and their preferences to ensure your content resonates with them.
Research and Gather Data
Collect accurate and up-to-date data from reputable sources. Use surveys, case studies, or government reports to build credibility.
Design a Visually Stunning Infographic
Work with professional designers or use tools like Canva to create infographics that are visually appealing and easy to understand.
Create a Landing Page
Host your infographic on a dedicated page with optimized keywords, meta descriptions, and a strong call-to-action.
Promote Your Infographic
Share your infographic through email outreach, social media, and guest posting. Pitch it to relevant websites in your niche for maximum exposure.
Monitor Results and Optimize
Track performance metrics like backlinks, traffic, and shares to evaluate the success of your infographic and refine your strategy.
Best Infographic Link-Building Agencies
If you’re looking for professional help to create and promote infographics, here are five of the best agencies that specialize in infographic link building.
SiteVisibility
- Top Service: Comprehensive infographic design and outreach campaigns
- Founded: 2001
- Pricing: Custom pricing based on project scope
- Team Size: 11-50 employees
- CEO: Jason Woodford
- Clutch Reviews: 4.9/5 (94 reviews)
- Google Reviews: 4.8/5 (50 reviews)
- Website: https://www.sitevisibility.co.uk/
About the Agency:
SiteVisibility is a renowned digital marketing agency based in Brighton, UK. With over two decades of experience, the company excels in creating visually stunning infographics tailored to specific industries. They combine creative design with data-driven strategies to craft infographics that resonate with target audiences. Their outreach team specializes in building high-quality backlinks by promoting infographics to authoritative sites and influencers.
SiteVisibility’s expertise in SEO ensures that your infographics not only attract attention but also drive organic traffic and improve rankings. Clients praise their strategic approach and collaborative process, making them a top choice for infographic link-building services.
Digital Next
- Top Service: Custom infographic campaigns for SEO and PR
- Founded: 2008
- Pricing: Custom quotes available
- Team Size: 10-50 employees
- CEO: Anna Whitaker
- Clutch Reviews: 4.9/5 (110 reviews)
- Google Reviews: 4.8/5 (70 reviews)
- Website: https://www.digitalnext.co.uk/
About the Agency:
Digital Next is a UK-based agency known for crafting compelling infographics tailored to niche industries. Their strength lies in creating content that appeals to both audiences and search engines. From ideation to outreach, Digital Next handles every step, ensuring your infographic is shared widely and attracts quality backlinks.
Clients value their creative designs, attention to detail, and their ability to deliver measurable results. With a focus on ROI, Digital Next ensures that every infographic campaign supports broader business goals.
Visually
- Top Service: Viral infographic creation and distribution
- Founded: 2012
- Pricing: Starts at $3,000 per infographic
- Team Size: 50-100 employees
- CEO: David Harris
- Clutch Reviews: 4.7/5 (150 reviews)
- Google Reviews: 4.6/5 (95 reviews)
- Website: https://www.visual.ly/
About the Agency:
Visually specializes in creating high-quality infographics that are designed to go viral. They use cutting-edge design techniques and data storytelling to produce infographics that stand out. Their outreach team ensures maximum reach by targeting top-tier publishers and influencers.
Visually’s expertise in creating buzz-worthy content makes them a favorite for brands looking to amplify their digital presence. Their infographics are praised for their originality and impact.
Common Mistakes When Doing Infographic Link Building
While infographic link building can be a powerful strategy, many brands make errors that undermine their efforts. Here are the most common mistakes and how to avoid them:
1. Overloading the Infographic with Information
What it is: Cramming too much text or data into an infographic can make it overwhelming and difficult to read.
Why it should not be done: Audiences prefer concise visuals. Overloading your design with unnecessary details dilutes the message and reduces engagement.
What happens if this is done: A cluttered infographic may fail to capture attention and discourage sharing. It can also result in missed opportunities for backlinks from websites that value clarity and focus.
How to avoid it: Stick to one main topic and break it into digestible sections. Use bullet points, simple charts, and concise language to communicate your message effectively.
Example: Instead of showcasing “The History of Technology” in one infographic, create a series such as “The Evolution of Smartphones” or “The Rise of Social Media.”
2. Ignoring the Target Audience
What it is: Designing an infographic without considering the preferences and needs of your audience.
Why it should not be done: Infographics that don’t resonate with the target audience are less likely to be shared or linked.
What happens if this is done: Your infographic may attract minimal attention, resulting in wasted time and resources.
How to avoid it: Research your audience thoroughly. Understand their interests, pain points, and preferred style of content. Tailor your design and message to their expectations.
Example: A B2B audience might prefer infographics with data-driven insights, while a B2C audience may respond better to bright, playful visuals and relatable content.
3. Failing to Cite Data Sources
What it is: Omitting references to the data and research used in the infographic.
Why it should not be done: Data without sources appears unreliable and reduces the credibility of your infographic.
What happens if this is done: Publishers and websites may hesitate to share your content, and viewers may distrust the information.
How to avoid it: Always include citations for every statistic or fact presented in the infographic. Add a “Sources” section at the bottom or cite directly within the design.
Example: For an infographic on “Global Climate Change Impacts,” link to reports from reputable organizations like the UN or NASA.
4. Overlooking SEO Optimization
What it is: Not optimizing the infographic and its landing page for search engines.
Why it should not be done: Without SEO optimization, your infographic may not rank well in search results, reducing visibility.
What happens if this is done: You miss out on potential organic traffic and backlinks from users searching for relevant topics.
How to avoid it: Use keyword-rich titles, meta descriptions, and alt text for the infographic. Create a detailed blog post or summary on the landing page to enhance SEO.
Example: Instead of titling your infographic “Interesting Trends,” use a keyword-rich title like “Top Digital Marketing Trends for 2025.”
5. Skipping Outreach Efforts
What it is: Relying solely on organic discovery without actively promoting your infographic.
Why it should not be done: Infographics don’t go viral on their own. Without outreach, you limit your chances of earning backlinks.
What happens if this is done: Your content might only reach a small portion of your audience, leading to underwhelming results.
How to avoid it: Develop a strong outreach plan. Email industry blogs, influencers, and journalists who may find your infographic valuable.
Example: If your infographic covers “The Future of Electric Cars,” reach out to automotive blogs and news sites.
6. Using Poor Design Quality
What it is: Creating an infographic with unappealing visuals or amateur design elements.
Why it should not be done: First impressions matter. Poor design can make even the most valuable data seem unprofessional.
What happens if this is done: Viewers may dismiss your infographic, and websites may hesitate to link to it.
How to avoid it: Invest in professional design tools or hire an experienced designer. Focus on clean layouts, consistent branding, and high-resolution graphics.
Example: A professional infographic on “The Benefits of Remote Work” might include clear icons, modern typography, and an aesthetically pleasing color palette.
Conclusion
In conclusion, infographic link building is a powerful strategy for boosting your online presence, increasing traffic, and building authority in 2025. By creating engaging, data-driven infographics and using targeted outreach, you can earn valuable backlinks and enhance your SEO results.
FAQs
1. What makes a good infographic for link building?
A good infographic is visually appealing, data-driven, and easy to understand. It should focus on a relevant topic and provide value to the target audience. Credible sources, clean design, and a catchy headline are key. Including your website URL and social media buttons helps encourage sharing and backlink generation.
2. How can I measure the success of my infographic?
Measure success by tracking backlinks, website traffic, social media shares, and engagement. Use Google Analytics to monitor referral traffic, and tools like Ahrefs or Moz to track the quality and quantity of backlinks earned from your infographic.
3. Do I need professional help to create infographics?
Not necessarily. Tools like Canva, Piktochart, and Adobe Express allow you to create infographics easily. However, for complex designs, hiring a professional ensures a high-quality, polished result.
4. How often should I use infographic link building?
Infographics can be used quarterly or monthly, depending on your strategy. Each infographic should cover a unique topic to keep the audience engaged and avoid content fatigue.
5. Are there any risks associated with infographic link building?
Risks include using outdated data, poor design, or not reaching the right audience. These issues can harm your brand. To avoid risks, focus on accuracy, high-quality design, and targeted outreach for maximum impact.
