On the winning side, the Panda update 24 gave more weightage on content and gave way for the old school content management and seo copywriting strategies to come into play once again. The latest Google search results are filled with sites that are having keyword related content (most weightage), having high DA(Domain Authority), having brand name anchor text backlinks,having LSI optimized content, having LSI optimized anchor text (in some cases), having keyword rich domain (not for new sites but sites that have already established DA) etc. In a majority of cases, many results from the same domain are still ruling the search results. This gives us an idea that DA alongwith the presence of the keyword on the domain are the best bet in SEO today!
On the losing side, we have sites that have created too many similar anchor text backlinks ( or are still continuing with this strategy), having less content with respect to LSI, having less brand name anchors, having little DA, lacking the presence of keywords in urls or the domain (leaving some exceptions) etc.
5 Points Every SEO Must Follow to Increase their Site’s Rankings on Google
 |
| Increase your engine search rankings (Image credit:- seo4q) |
1- Concentrate on content, content and content! This is the single most important factor ruling the search results. Have strong and unique content to the webpages, content that adds value to the users and answers his queries well. Include every point that you feel is necessary for the user. Choose LSI wisely and don’t forget to make use of H1 and H2’s. Include videos, images, star ratings (if your query is related to taking feedback from the end user), make the user spend more time on your site. Update the content and start making it more valuable (follow Wikipedia!).
Recommended reading:-
Importance of Content for Seo in a Post Panda World
How to Create Compelling Content that Generates Social Shared and User Love
What is Good Content?
How to Present Content on a Website?
Meta Tags
2- Have a blog on your site and add fresh and unique content on a daily basis (for the best results to happen).This would trigger the freshness algorithm of Google and would help in improving the crawl rate of the website. Do not add a few lines of content only to increase the freshness (This won’t help much). Instead, share news related to your brand, include references and citations, local presence etc. The biggest advantage that this would have is that your site would have the possibility to be displayed on the search results for a variety of new keywords apart from those which you are targeting. Internal linking would also get increased.
Recommended reading:-
Benefits of Blogging in SEO
Fresh Content Can Boost Your Rankings in Some Cases
How to Add Ratings and Review Stars on Google Search Results
Google Data Highlighter for Displaying Event Related Data on Search Results
FREE Business Local Listings
3- Work towards increasing the DA (Domain authority) of your site. Concentrate on getting strongest of backlinks in whichever way possible (except for ways banned by Google 🙂
Recommended reading:-
Domain Authority and it’s Impact on Google Search Results
How to Create Backlinks that Google Loves?
8 Ways to Get Natural Backlinks to your Site
Infographics- An Easier Way to Get Backlinks to your site
Importance of Backlinks in Seo
4- For E-commerce sites, work towards making your individual web pages more relevant. Add star ratings, user comment on all your products, write seo copywrited descriptions, have content which helps the user in finding every information for the keyword your site is ranking or for which you are targeting. Work towards increasing your site’s TrustRank. Don’t forget to have a mobile optimized site.
Recommended reading:-
Seo for E-commerce Websites
HTTP and HTTPS in Seo
Working of Rel Canonical Element
Image Optimization
Navigation in Seo
5- Focus on your brand and do everything that helps to make your brand popular (take the help of social media sites). Increase citations or references, local backlinks, local sponsorships, media coverage etc. You will amazed to see the value of these little steps which you take to increase your web presence.
Recommended reading:-
Local Search Ranking Factors
Social Signals and Seo
List of Social Media Sites
Social Branding
Link Baiting and How to Use it Effectively?
Lastly, keep in mind the Google rules, follow the user and make him/her satisfied. Work towards decreasing the bounce rate of your site and increase your presence in social networks, especially Google Plus.
Also See:-
How to Rank in Google
SEO Secrets
SEO Strategies for 2013
Authority and Relevance – Seo Gold Coins
Making Your Seo Roots Strong
3 Seo Fundamentals Every Webmaster Should Follow
How to Create a Google Friendly Site?
List of FREE Seo Tools
