Brand promotion via
twitter is one of the most awesome ways to increase your brand reach. Twitter
is one of the most popular social networking sites with over 19 million
users. Brands often find it fuzzy as to how they can persuade people to
tweet about their brand. In this post, I will discuss some of the best
ways to increase your brand presence on Twitter.
twitter is one of the most awesome ways to increase your brand reach. Twitter
is one of the most popular social networking sites with over 19 million
users. Brands often find it fuzzy as to how they can persuade people to
tweet about their brand. In this post, I will discuss some of the best
ways to increase your brand presence on Twitter.
5 Tips to Become the
Most Tweeted Brand
Most Tweeted Brand
1- Remain Active and
Tweet Often
Tweet Often
Brands that remain
active often receive the maximum retweets and followers. The chances of
retweets and comments increase when the brand is having a huge number of
followers. The key to successful tweeting is to remain active when your
followers are active.
active often receive the maximum retweets and followers. The chances of
retweets and comments increase when the brand is having a huge number of
followers. The key to successful tweeting is to remain active when your
followers are active.
2- Don’t Tweet Rubbish
Tweeting often, does
not means tweeting rubbish. Research and analyze the type of niche tweets that
receives the maximum user engagement and decide on what to tweet next.
Some of the best performing tweet types are given below:
not means tweeting rubbish. Research and analyze the type of niche tweets that
receives the maximum user engagement and decide on what to tweet next.
Some of the best performing tweet types are given below:
A- Question Tweets-
These tweets have a question for your followers. Example- Who do you think will
win the NFL league?
These tweets have a question for your followers. Example- Who do you think will
win the NFL league?
B- Picture Tweets-
These tweets have pictures in them. Example:
These tweets have pictures in them. Example:
Cleveland Browns did not interview Johnny Manziel at the #NFLCombine: http://t.co/ADcyvXBPLT pic.twitter.com/7KKR8HJ5O8
— NFL (@nfl) March 4, 2014
C- Trending Tweets-
Tweets that are framed around trending topics are known as trending tweets.
Example- Model showcase #lakmefashionweek 2014. (If #lakmefashionweek is
the trending topic).
Tweets that are framed around trending topics are known as trending tweets.
Example- Model showcase #lakmefashionweek 2014. (If #lakmefashionweek is
the trending topic).
D- Quote Tweets-
People love quotes as they leave them inspired and motivated. Tweets having
popular quotes in them are known as quote tweets. Example: “You
cannot raise a man up by calling him down.”
People love quotes as they leave them inspired and motivated. Tweets having
popular quotes in them are known as quote tweets. Example: “You
cannot raise a man up by calling him down.”
E- NEWS Tweets- One of
the most retweeted topics are breaking news. Tweets that are focused around
breaking NEWS are known as News tweets.
the most retweeted topics are breaking news. Tweets that are focused around
breaking NEWS are known as News tweets.
It is better to frame
your tweet first before tweeting it with your followers. This will help your
brand create the level of trust and loyalty which it most desires.
your tweet first before tweeting it with your followers. This will help your
brand create the level of trust and loyalty which it most desires.
3- Promote Tweets
Yes, you heard that
right. Shedding out money is the easiest way to increase your brand reach on
Twitter. Ever heard about promoted tweets? Twitter offers promoted tweets
and promoted follower promotion to increase your brand reach.
right. Shedding out money is the easiest way to increase your brand reach on
Twitter. Ever heard about promoted tweets? Twitter offers promoted tweets
and promoted follower promotion to increase your brand reach.
4- Engage with Your
Followers
Followers
User engagement is the
most important part behind any successful brand. The level of engagement your
brand receives is a measure of the amount of trust your brand has. One of
the best ways to increase the level of engagement of your brand is to start
the conversation with your followers. Ask questions or appreciate feedback from
people who retweets or follows you. Get the conversations going on the
responses you receive on your tweets. Make sure to follow the Twitter
etiquettes while you are posting replies. You won’t believe me; you will
soon start receiving a constant flow of retweets and brand follower increase.
most important part behind any successful brand. The level of engagement your
brand receives is a measure of the amount of trust your brand has. One of
the best ways to increase the level of engagement of your brand is to start
the conversation with your followers. Ask questions or appreciate feedback from
people who retweets or follows you. Get the conversations going on the
responses you receive on your tweets. Make sure to follow the Twitter
etiquettes while you are posting replies. You won’t believe me; you will
soon start receiving a constant flow of retweets and brand follower increase.
5- Promote Your
Profile with Other Advertisement Campaigns
Profile with Other Advertisement Campaigns
Promotion on Twitter
is not sufficient to take your brand to the next level of engagement. You will
have to switch over to other channels of advertisement even offline modes
to increase your brand value on Twitter. Here are some strategies that
you may follow:
is not sufficient to take your brand to the next level of engagement. You will
have to switch over to other channels of advertisement even offline modes
to increase your brand value on Twitter. Here are some strategies that
you may follow:
A- Post your twitter
profile on the next newspaper campaign your brand publishes.
profile on the next newspaper campaign your brand publishes.
B- Mention your
twitter handle on all of your TV ads.
twitter handle on all of your TV ads.
C- Print your twitter
handle on promotional materials like brochures and business cards.
handle on promotional materials like brochures and business cards.
D- Engage in
partnership tweeting and mention your business partners.
partnership tweeting and mention your business partners.
E- Hold contests and
ask people to tweet about your brand.
ask people to tweet about your brand.
F- Use twitter handle
in the newsletters to people who have subscribed to the updates.
in the newsletters to people who have subscribed to the updates.
Examples of Some
Popular Brands with Maximum Engagement
Popular Brands with Maximum Engagement
CNN Breaking News– One
of the most followed brands on Twitter with around 15.8 million followers. CNN
posts breaking NEWS every hour and sometimes more than a tweet in an hour.
The result is excellent user engagement and retweets. It does not posts images
with every tweet, something that the other brands do often.
of the most followed brands on Twitter with around 15.8 million followers. CNN
posts breaking NEWS every hour and sometimes more than a tweet in an hour.
The result is excellent user engagement and retweets. It does not posts images
with every tweet, something that the other brands do often.
ESPN– Has around 8.92
million followers. ESPN publishes a tweet or retweets an exisiting one every
hour. This increases user engagement. It also maintains a nice section of
photos and videos under its profile. It posts some amazingly attractive images as shared
below:
million followers. ESPN publishes a tweet or retweets an exisiting one every
hour. This increases user engagement. It also maintains a nice section of
photos and videos under its profile. It posts some amazingly attractive images as shared
below:
When you’re the reigning World Series champs, you enjoy each other’s company. pic.twitter.com/CDqdaMPi9u
— ESPN (@espn) March 3, 2014
NFL– The National
Footbal League has over 5.96 million followers. NFL has a habit of posting
images or videos with almost every tweet. It also retweets other members
posts and engages in effective communication with the users.
Footbal League has over 5.96 million followers. NFL has a habit of posting
images or videos with almost every tweet. It also retweets other members
posts and engages in effective communication with the users.
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