101 FREE Resources for Learning Adwords

Joydeep Bhattacharya No Comments

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Google adwords is one of the most profitable channels of internet marketing. Companies spend thousands of dollars each month in order to generate leads and conversions. Learning adwords is not that easy, it involves you to understand each and every concept clearly. This is the reason businesses hire adwords specialists in order to manage adwords campaigns for them. If you are an internet marketer or a business owner, the tutorials given below will help you to understand the basic and advanced tutorials of adwords.

Basic Tutorials

1- Set up basics, managing ads and measuring success from Google- https://support.google.com/adwords/?hl=en#topic=3119071

2- Supported Ad formats – https://support.google.com/adwords/answer/1722124?hl=en

3- Wordstream’s comprehensive Adwords tutorial – http://www.wordstream.com/adwords-learning-center

4- Official Adwords community – https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/How-can-I-start-learning-about-AdWords-and-it-s-benefits-for-my/td-p/24

5- How to set up a successful campaign? – http://ecommerce.shopify.com/guides/make-your-first-ecommerce-sale/google-adwords

6- Bidding basics FREE guide – http://blog.adspert.net/the-basics-of-adwords-bidding-free-guide

7- Running an Adwords Campign for Newbies – http://www.searchenginejournal.com/how-to-run-a-google-adwords-campaign-basics-for-newbies/5960/

8- Quality Score metric – http://www.seosandwitch.com/2012/10/adwords-quality-score.html

9- Connecting Goals to Data – https://support.google.com/adwords/topic/3121936?hl=en&ref_topic=3119141

10- Online Advertising Basics – http://valorouswebdesign.com/google-adwords-101-online-advertising-basics-bring-success/

11- Short and simple study guide – http://gargasz.info/complete_condensed-AdWords-Study-Guide.pdf

12- Tips for beginners – http://smartwebsiteguide.com/2010/11/adwords-101-google-adwords-basics-beginners/

13- A basic guide from Hubspot – http://blog.hubspot.com/blog/tabid/6307/bid/33283/A-Simple-Guide-for-Setting-Up-Your-First-Google-AdWords-Campaign.aspx

Advanced Tutorials

14- Payment methods and settings – https://support.google.com/adwords/topic/3119147?hl=en&ref_topic=3119101Advanced Tutorials

15- Redfly’s Advanced Adwords Techniques – http://www.redflymarketing.com/adwords-tutorials/adwords-advanced-techniques/

16- Conversion tracking guide – http://www.wordstream.com/blog/ws/2013/08/13/adwords-conversion-tracking-guide

17- 5 Conversion tracking tips for Adwords – http://searchengineland.com/5-conversion-tracking-tips-for-adwords-175242

18- Complete guide to bidding strategye – http://searchenginewatch.com/article/2303776/Google-AdWords-Bidding-Strategies-The-Complete-Guide

19- 2 Hidden Adwords Settings – http://searchenginewatch.com/article/2172925/2-Hidden-Adwords-Campaign-Settings-That-Can-Trip-You-Up

20- Boost your campaigns – http://www.lunametrics.com/blog/2014/01/07/bolster-adwords-display-campaigns/

21- How remarketing works? – https://support.google.com/adwords/answer/2454000?hl=en

22- Adwords data tracking based on your advertising goals – http://www.business2community.com/online-marketing/adwords-data-tracking-based-advertising-goals-0676955

23- Measure ROI – https://support.google.com/adwords/answer/1722066?hl=en&ref_topic=3121936

24- Reach right people with remarketing – https://support.google.com/adwords/answer/2453998?hl=en

25- Measure sales and conversions – https://support.google.com/adwords/answer/1722068?hl=en&ref_topic=3121936

26- Remarketing lists for search ads – http://searchenginewatch.com/article/2280819/Google-AdWords-Remarketing-Lists-For-Search-Ads-RLSA-The-Ultimate-Guide

27- How to set up PLA? – http://cpcstrategy.com/product-listing-ads/set-up-google-shopping-account/

28- How to optimize PLA campaign? – http://www.ppchero.com/the-total-guide-to-product-listing-ads-part-4-how-to-optimize-your-pla-campaign-in-adwords/

29- Adwords labels for PLA campaign – http://searchenginewatch.com/article/2244152/4-Reasons-You-Should-Use-AdWords-Labels-For-Your-PLA-Campaign

30- PPC advertising complete guide – http://www.wordtracker.com/attachments/ppc-book-extract.pdf

31- Adwords for mobile – http://www.google.com/ads/innovations/adwordsformobile.html

32- How to fix disapproved ads? – http://www.seosandwitch.com/2013/11/how-to-fix-disapproved-ad-in-adwords.html

33- Dynamic search ads – http://www.google.com/ads/innovations/dynamicsearchads.html

34- Location targeting – http://www.google.com/ads/innovations/locationtargeting.html

35- How account quality score can guide optimization – http://searchengineland.com/how-account-quality-score-can-guide-adwords-optimization-148595

36- How to Use value tracking – http://www.seosandwitch.com/2014/03/how-to-use-valuetrack-in-adwords-to.html

37- How to run a Mobile campaign? – http://www.sparkpage.com/your-first-mobile-adwords-campaign/

38- Enhanced Campaigns – http://searchengineland.com/its-official-google-enhanced-campaigns-are-here-what-you-need-to-know-now-167411

39- Geographic segmentation and bidding – http://searchengineland.com/smart-geographic-segmentation-bidding-with-enhanced-campaigns-163113

40- The magic of quality score – https://www.en.adwords-community.com/t5/User-Articles/Quality-Score-The-Magical-amp-Mysterious-Metrics/ba-p/331672

41- Conduct Ad tests in enhanced campaigns – http://searchengineland.com/how-to-conduct-ad-tests-in-enhanced-campaigns-158331

42- Split test Ads and determine ROI – http://www.bizible.com/blog/bid/321563/How-to-Split-Test-AdWords-Ads-and-Determine-ROI-in-Salesforce

43- Take Your Adwords scripts to the next level – http://searchengineland.com/4-ways-to-take-your-adwords-scripts-to-the-next-level-155593

44- Create custom Adwords Dashboard – http://www.crescentinteractive.com/custom-adwords-apps-scripts/

45- Using Engagement Ads to Increase Brand Reach – http://www.clickxposure.com/using-google-engagement-ads-to-increase-brand-reach/

PDF Guides and Charts

46- Insider’s Guide to Adwords – http://louisville.edu/ocm/ocm-u/training-archive/Adwords-Basics.pdf

47- Building successful campaigns – http://static.googleusercontent.com/media/www.google.com/en//adwords/pdf/step_by_step.pdf

48- Resellers Guide – http://dealer.localmanagement.us/pdf/Guide_to_Selling_AdWords.pdf

49- 7 Step set up guide – http://www.bsamarketing.com/wp-content/uploads/2012/02/Remarketing_Set_Up.pdf

50- Fundamentials PDF download – https://support.google.com/partners/answer/3045820?hl=en

51- Grow your business with Adwords – http://static.googleusercontent.com/media/www.google.com/en//adwords/pdf/hc/growing_adwords_en.pdf

52- Cheat Sheet for advanced search advertising – http://aspe-roi.com/offer/Google-Advertising-Fundamental-Test.pdf

53- Google Enhanced Campaigns PDF – http://www.iprospect.com/wp-content/uploads/2013/02/Google_Enhanced_Campaigns_POV_Feb2013.pdf

54- Adwords and Analytics chart – http://creately.com/diagram/example/h1hh5rkk1/AdWords+%26+Analytics+chart

Adwords Learning Videos

55- Getting started with Adwords – https://www.youtube.com/watch?v=tx2L6EGa9DY

56- Keyword planner tutorial – https://www.youtube.com/watch?v=-3JGmwMmsVk

57- Enhanced campaigns – https://www.youtube.com/watch?v=yV9rzYo4Jrk

58- Earned actions – https://www.youtube.com/watch?v=DLUzJR35su0

59- Using Google Adwords for YouTube – https://www.youtube.com/watch?v=Ppn5balNTFM

60- Remarketing and Retargeting – https://www.youtube.com/watch?v=YtlejZic2jU

61- Adrank – https://www.youtube.com/watch?v=MBmPtduElkM

62- How to improve Adword Quality Score- https://www.youtube.com/watch?v=LkX5dSOg8Gk

63- Create a shopping campaign – https://www.youtube.com/watch?v=Rti9sQkTwMg

64- Sitelink extensions – https://www.youtube.com/watch?v=TXqAdVbW1AA

65- Create a PLA campaign – https://www.youtube.com/watch?v=gMzWLt81-1M

66- Success story Bogota Bistro – https://www.youtube.com/watch?v=PogZ3hxjO0c

67- Success story Amistee Air Duct Cleaning – https://www.youtube.com/watch?v=j8WGMiwlu2Q#t=30

68- Adwords Bidding tutorial – https://www.youtube.com/watch?v=jRx7AMb6rZ0

Expert Tips and Guides

69- Setting up Call Extensions in EC – https://www.en.adwords-community.com/t5/User-Articles/Setting-Up-Call-Extensions-in-Enhanced-Campaigns/ba-p/138746

70- Click to Call reporting – https://www.en.adwords-community.com/t5/User-Articles/Click-to-Call-Reporting-How-Many-Calls-Did-You-Really-Receive/ba-p/91328

71- 9 PPC optimization tips for E-Commerce stores – http://www.searchenginejournal.com/9-adwords-optimization-tips-ecommerce-stores-382-account-reviews/87893/

72- 5 Tips for successful holiday PLA’s – http://adwords.blogspot.in/2013/10/shopping-holiday.html

73- 5 Tips to maximize results – http://blog.hubspot.com/blog/tabid/6307/bid/1527/5-Expert-Tips-to-Maximize-Google-AdWords-Results.aspx

74- 5 Tips from PPC masters – http://ppcblog.com/5-adwords-tips-from-ppc-masters/

75- 10 account review tips – http://www.searchenginejournal.com/google-adwords-10-account-review-tips-revealed/66703/

76- 5 great Adwords automation tricks – http://www.clickz.com/clickz/column/2281357/5-insanely-great-adwords-automation-tricks

77- Tricks for stretching the budget – http://www.delphicdigital.com/home/blog.aspx/d=2047/title=tips-and-tricks-to-stretch-your-google-adwords-budget

78- Handy tips and tricks – http://www.koozai.com/blog/pay-per-click-ppc/adwords-tips-tricks/

79- 10 common mistakes – https://blog.kissmetrics.com/10-commons-adwords-mistakes/

80- Consumer rating annotations – http://adwords.blogspot.in/2014/03/put-your-best-foot-forward-with.html

81- New Adrank formula unleashed – http://blog.hubspot.com/marketing/adwords-ad-rank-formula-what-to-know-ht

82- 25 terms you need to know – http://blog.wishpond.com/post/77287406414/google-adwords-25-glossary-terms-you-need-to-know

83- Adwords Express – http://adwords.blogspot.in/2014/03/results-front-and-center-with-adwords-express.html

84- 5 custom reports to monitor adwords campaigns – https://blog.zopim.com/2014/02/12/5-custom-reports-monitor-google-adwords-campaigns/

85- Using Google Analytics to measure the performance of campaigns – http://www.onlinemarketinginstitute.org/blog/2013/04/google-analytics-to-measure-adwords-performance/

Don’t Miss These

86- Official Adwords blog – http://adwords.blogspot.com/

87- Mobile ads blog – http://googlemobileads.blogspot.com/

88- Adwords Charts generator – http://blogoscoped.com/archive/2008-02-12-n24.html

89- 20 videos to help you learn more about PPC – http://www.wordstream.com/blog/ws/2011/01/31/adwords-videos-ppc-videos

90- Best practices to follow – http://adwords.blogspot.in/search/label/Best%20practices

91- Adwords Wikipedia – http://en.wikipedia.org/wiki/AdWords

92- 3D product images – http://www.seroundtable.com/google-knowledge-graph-3d-product-images-18267.html

93- Digital analytics fundamentals – https://www.youtube.com/watch?v=hgycbw6Beuc

94- Adwords reports – https://support.google.com/analytics/answer/4355493?hl=en&ref_topic=1308583

95- Destination URL’s – https://support.google.com/analytics/answer/1247861?hl=en&ref_topic=1308583

96- Enhanced multi device campaigns – http://www.webpronews.com/adwords-evolves-for-enhanced-multi-device-campaigns-2013-02

97- Help center – https://support.google.com/adwordspolicy/answer/1316548?rd=1

98- Cheatsheet for success – http://trumpmediainc.com/ppc/google-adwords-cheat-sheet/

99- Editor shortcuts – http://www.ppchero.com/adwords-editor-shortcuts-cheat-sheet/

100- CTA cheatsheet – http://www.lunametrics.com/blog/2013/07/30/call-to-action-cheat-sheet/#sr=g&m=o&cp=or&ct=-tmc&st=(opu%20qspwjefe)&ts=1395551445

101- Adwords report for app download campaigns – http://analytics.blogspot.in/2014/02/new-adwords-reports-for-app-download.html

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Acquisition, Behavior and Channels in GA

Exit Rate vs Bounce Rate

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About The Author

Joydeep Bhattacharya

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Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.