The very concept of
link building has changed in 2014. Infact, the term should now be referred as
“link earning” because links build pass
little to no value and links earned pass the maximum value. So, what should be
an ideal strategy for link building in 2014
without letting Google penalize your site for bad link buulding or unnatural
links.
link building has changed in 2014. Infact, the term should now be referred as
“link earning” because links build pass
little to no value and links earned pass the maximum value. So, what should be
an ideal strategy for link building in 2014
without letting Google penalize your site for bad link buulding or unnatural
links.
For folks who are new
to SEO and don’t know the concept of links, here is a brief overview on what is
links and how does it impacts any online
business:
to SEO and don’t know the concept of links, here is a brief overview on what is
links and how does it impacts any online
business:
Links are votes that
people give to your site after they start trusting it. Hence, links from high
authority sites earned in a natural manner pass
high value as compared to links earned from low quality ones. Google maintains
a core ranking algorithm that ranks websites
based on the number and quality of links it has. Any resource having natural
high quality links ranks higher as opposed to a
resource that is having fewer links or low quality links.
people give to your site after they start trusting it. Hence, links from high
authority sites earned in a natural manner pass
high value as compared to links earned from low quality ones. Google maintains
a core ranking algorithm that ranks websites
based on the number and quality of links it has. Any resource having natural
high quality links ranks higher as opposed to a
resource that is having fewer links or low quality links.
5 Essential Components
of Link Earning in 2014
of Link Earning in 2014
1- Build Brand
Brand building is more
essential than link building in 2014 and ahead. Google has started giving more
importance to brands as they closely relate
with the users and there are less chances of spam. Users trust brands and this
in return help Google to wipe out results that
are less trusted by the users. Brand building is of extreme importance and
having a solid presence on social sites like
Google Plus, Facebook and Twitter will largely help any business.
essential than link building in 2014 and ahead. Google has started giving more
importance to brands as they closely relate
with the users and there are less chances of spam. Users trust brands and this
in return help Google to wipe out results that
are less trusted by the users. Brand building is of extreme importance and
having a solid presence on social sites like
Google Plus, Facebook and Twitter will largely help any business.
Read more: Reputation and Branding
2- Create Link Baiting
Resources
Resources
Many businesses
maintain content on their site without planning for any link bait resources. An
expert content planner always creates content
keeping in mind the viral spread probability. A high viral spread probability
means the chosen resource can serve as a good link
bait.
maintain content on their site without planning for any link bait resources. An
expert content planner always creates content
keeping in mind the viral spread probability. A high viral spread probability
means the chosen resource can serve as a good link
bait.
Read more: How to Use Link Baiting?
3- Maintain Relations
with PR Personnels
with PR Personnels
PR personnels should
have good terms with the business. Any new brand related NEWS should get
covered thoroughly, broadly and vastly. The maximum
coverage a brand receives, the better are the chances of increased reputation,
trust and populaity. I am not talking about
distribution of press releases but instead I am talking about getting links
from sites where it’s hard to get any brand covered.
Some NEWS reporters cover only specific topics and ground breaking events. You
first need to become worthy of getting your
brand covered by them (focus on user and improve the quality of services that
you provide) then maintain good
relationships with the person who is covering the NEWS. This bonding can surely
earn valuable citations and backlinks for the main
site.
have good terms with the business. Any new brand related NEWS should get
covered thoroughly, broadly and vastly. The maximum
coverage a brand receives, the better are the chances of increased reputation,
trust and populaity. I am not talking about
distribution of press releases but instead I am talking about getting links
from sites where it’s hard to get any brand covered.
Some NEWS reporters cover only specific topics and ground breaking events. You
first need to become worthy of getting your
brand covered by them (focus on user and improve the quality of services that
you provide) then maintain good
relationships with the person who is covering the NEWS. This bonding can surely
earn valuable citations and backlinks for the main
site.
Please note: Do not
purchase links by paying reporters. Buying editorial links is a violation of
Google’s guidelines.
purchase links by paying reporters. Buying editorial links is a violation of
Google’s guidelines.
Read more: Advertorial Link Building Spam
4- Focus on the User and
Feed Their Demands
Feed Their Demands
In 2014, user is the
“King”. Prepare every strategy keeping user in the mind and not the
search engines. Remember, search engines can update
their guidelines any time leaving the webmaster in trouble but the user will
remain loyal for years to come. Maintain good
relationship with the users and earn their trust. Always think unique and feed
the users demands with utmost sincerity and
dedication. Search engines will start following your site.
“King”. Prepare every strategy keeping user in the mind and not the
search engines. Remember, search engines can update
their guidelines any time leaving the webmaster in trouble but the user will
remain loyal for years to come. Maintain good
relationship with the users and earn their trust. Always think unique and feed
the users demands with utmost sincerity and
dedication. Search engines will start following your site.
Read more: What is Engagement Rank?
5- Participate in
Industry Events
Industry Events
Participating in well
known industry events related to your niche is a great way to increase the
popularity and reach of the brand. Make it a habit
of visiting the important, local, popular and not so popular events and grab as
much user attention as you can for your
brand. Approach the events with sponsorships and offers and keep the user
engaged with your brand in some way or the other. This
will surely help your business in getting into good terms with the users and
Google will make notice of this.
known industry events related to your niche is a great way to increase the
popularity and reach of the brand. Make it a habit
of visiting the important, local, popular and not so popular events and grab as
much user attention as you can for your
brand. Approach the events with sponsorships and offers and keep the user
engaged with your brand in some way or the other. This
will surely help your business in getting into good terms with the users and
Google will make notice of this.
Hence, keeping in mind
the above strategies can surely help to build a Google friendly link earning
strategy for 2014 and ahead. Please leave
your comments and get the discussion started.
the above strategies can surely help to build a Google friendly link earning
strategy for 2014 and ahead. Please leave
your comments and get the discussion started.
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