After logging into your webmasters tools and clicking on Manual action, you may find any of the following messages notifying you about the manual spam action being taken on your site. These messages may be displayed under two sections namely “Site Wide Matches” and “Partial Matches“. Site wide matches means that the manual action has been applied on the entire site and partial matches means that the actions have been applied on specific sections or URL’s.
Unnatural links to your site – impact links
Reason – Google has detected a pattern of unnatural links pointing to your site.
Action to be taken – If possible remove the unnatural links and submit reconsideration request or else no action is required on your part.
Unnatural links to your site
Reason – Google has detected a pattern of unnatural links pointing to your site.
Action to be taken – Remove the unnatural links and submit reconsideration request.
Unnatural links from your site
Reason – Google has detected some kind of paid links or outbound links on your site.
Action to be taken – Identify unnatural links and remove them from your site. Also submit a reconsideration request after removing the links.
Hacked site
Reason – Pages on your site have been hacked by a third party that has resulted in spam.
Action to be taken – Review the coding of your site and remove unwanted coding by taking some technical expertise. Thereafter, submit a reconsideration request.
Thin content with little or no added value
Reason – Google has detected low quality pages on your site that has little to no user value.
Action to be taken – Identify and rewrite the content of low quality pages. Remove any duplicate content or automatically generated content. Then, submit a reconsideration request.
Pure spam
Reason – Your site is using techniques such as cloaking or having automatically generated gibberish content and scraping content.
Action to be taken – Remove the unwanted content or coding from your site so that it meets the Google guidelines then submit a reconsideration request.
User generated spam
Reason – Your site is having some form of user generated spam like content in forum pages, user profiles etc.
Action to be taken – Identify and correct the webmaster violations and submit a reconsideration request.
Cloaking and/or sneaky redirects
Reason – Your site is showing different content to users than it is showing to the search engine bots.
Action to be taken – Identify and remove any form of cloaking. Then submit a reconsideration request.
Hidden text and/or keyword stuffing
Reason – Your site is using deceptive practices like hidden text and keyword stuffing.
Action to be taken – Identify and remove areas on your site that are contributing to keyword stuffing and hidden text. Thereafter submit a reconsideration request.
Spammy freehosts
Reason – Significant fraction of pages hosted on a service are spammy.
Action to be taken – Remove any form of spam from the site and request consideration.
Also See:-
How to Write a Reconsideration Request?
Penguin 2.0 Backlink Removal
Why Paid Links Are a Violation of Webmaster Guidelines
Crawl Error Alert Feature in Webmasters
Google Disavow Links Tool
Google Unable to Crawl Robots.txt
How to build natural backlinks?
Link Farms
Link Churning
Penguin 2.0 Recovery Guide
What Exactly is a High Quality Backlink?
