Google Penguin 2.0 update was all about links. Websites that were having a spammy link profiles including low quality links and similar anchor text links were penalized by this update. Here is a great infographic explaining the basics on how to get your site ready for Penguin 2.0.
What to Avoid?
Link Schemes
Keyword Stuffing
Over Optimization
Unnatural Links
Duplicate Content
What to Focus on?
Quality Content
Valuable and User Friendly Content
Social Media Signals
Google Authorship
Author Rank
Infographics
Image Optimization
Local Listings
Content Marketing
Follow Webmaster Guidelines
Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.