Location Relevancy System
An algorithm working to compute relevancy scores with respect to category in various prominent locations. For example, an user located in an area surrounded by restaurants is more likely to be interested in knowing about restaurants rather than theme parks. This leads to a particular relevancy score presented to every restaurants in the area. The system approximates the score using the pre-computed relevance score of one of the prominent locations and a physical distance between the prominent location and the other location.The best restaurant is presented before the user based on the computed relevancy score. Hence, relevancy system determines what the user is interested in knowing and this patent also works to present relevant ads to the user based on the physical location.
Inventors: | Lewis; Matt (Oxford, GB) | ||||||||||
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Applicant: |
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Assignee: | Google Inc. (Mountain View, CA) | ||||||||||
Appl. No.: | 12/969,933 | ||||||||||
Filed: | December 16, 2010 |
Source:- Determining relevance scores for locations
Recommended Reading:- Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location?
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