Often we see lots of branded companies who have a large customer base lose the race to getting online traffic with the help of search engines.
There are a lot of reasons contributing to this. The question here is – Does Google recognize brands and give them special status to rank higher up? The short answer is No.
Google only considers the ranking factors that work behind the curtains. In the online world, bigger brands and smaller brands are considered equal by Google.
The advantage that bigger brands have is the presence of assets, revenue, large customer base etc. They can make use of this and get the things in the right place by taking the help of expert search engine optimizers and web designers.
Many bigger brands often have a bad website that contributes to a bad user experience, there is also a possibility that the brand is not recognized in the online world and fewer people link to the business or cite the business as people do in the real world.
So, the brands need to understand this factor and promote their website accordingly in order to keep the things in the right place and to achieve the amount of web traffic they always wanted.
The two basic essentials would be “user friendly website which serves the user well” and “backlinks and references on social media sites which tells Google that this particular business is popular and has authority”.
Also See:-
Seo Tips
Seo Checklist
Social Branding
Social Media Promotions for Large Corporations
Why Brand Matters in Seo?
Battle of Ranking Continues
Social Media Business Demographics
Seo for 2013
Content Curation
Trust Rank in Google
Importance of Backlinks in Seo
How to create backlinks that Google loves
Top ways to get natural backlinks
How to analyze your competitor’s backlinks
Backlink watch
Domain authority and its impact on Google search results
3 seo fundamentals
Authority and relevance, Seo gold coins
