Wondering what is the difference between clicks and visits in Google Analytics?
You’re not alone!
Many webmasters and Adwords marketers often get confused between “Clicks” and “Visits” in Google Analytics.
The numbers do not match when the number of clicks and visits is matched in Adwords reports and Analytics reports respectively.
Here are the differences between Clicks and Visits:
- Clicks indicate the number of times a user clicks on your ad while visits indicate the number of unique sessions associated with each of the visitors.
- An ad can be clicked several times by the same visitor which results in several clicks to be recorded in the same session. A visit made by a unique visitor is recorded only once in a single session. A session is of 30 minutes.
- Any user can visit a site by clicking on an ad and also visit it again by clicking any bookmark URL. Visits from ad clicks and bookmarks if happens on different sessions can result in several visits from a single click.
- Google Adwords tracks click while Google Analytics tracks visit. Adwords filters out invalid clicks generated within the same session while Analytics displays all data without any filtering.
