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| Facebook Mobile (Image source:- Digitalbus) |
Social Media giant Facebook is eyeing Mobile platform for growth and profits. The Mobile world is growing and the desktop world is failing to keep the pace. With the immense growth of Mobile users from all over the world, it was more than necessary for Facebook to predict the future opportunities that it may present in terms of monetary gains as well as public acceptability. Facebook has started taking steps to increase its visibility on mobile platforms and has done success in terms of monetization of its sponsored stories.
There is a lot more which Facebook can do specially in terms of developing robuts and user friendly applications.
Comparing the size of Mobile Market
US Smartphone Platform Market Share Jan. 2012
Source:- Comscore
With the latest updates, the US Smartphone users have reached a whopping 110 million users. The growth is phenomenal and is expected to grow in the coming years.
| Country Name | Mobile Share | Desktop Share | ||||
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Zimbabwe | 58.06 | 41.94 | |||
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Nigeria | 57.89 | 42.11 | |||
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India | 48.24 | 51.76 | |||
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Sudan | 45.32 | 54.68 | |||
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Zambia | 44.24 | 55.76 | |||
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Uzbekistan | 42.77 | 57.23 | |||
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Laos | 35.66 | 64.34 | |||
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Malawi | 35.48 | 64.52 | |||
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Brunei Darussalam | 34.05 | 65.95 | |||
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Libyan Arab Jamahiriya | 22.96 | 77.04 | |||
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Kenya | 27.17 | 72.83 | |||
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Kuwait | 27.02 | 72.98 | |||
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Mozambique | 24.64 | 75.36 | |||
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Oman | 24.30 | 75.70 | |||
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Cambodia | 22.77 | 77.23 | |||
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South Korea | 22.31 | 77.69 | |||
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Ghana | 21.78 | 78.22 | |||
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Tanzania | 21.54 | 78.46 | |||
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Indonesia | 20.13 | 79.87 | |||
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Cote d’Ivoire | 19.82 | 80.18 | |||
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Uganda | 18.82 | 81.18 | |||
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Saudi Arabia | 18.51 | 81.49 | |||
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Bahrain | 17.43 | 82.57 | |||
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Nepal | 16.41 | 83.59 | |||
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Sri Lanka | 15.74 | 84.26 | |||
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Namibia | 15.61 | 84.39 | |||
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Bangladesh | 15.46 | 84.54 |
Source:- Pingdom and Googledocs
The future plans
Facebook is moving at a steady pace and has over 500 million mobile users. This are really huge numbers and Facebook needs to think about creating some good mobile apps.
[TechCrunch] Facebook Amended S-1 April 23: User Counts, Instagram
The Facebook Amended S1 clearly states the current market shares related to Facebook’s growth and popularity.
As published on an recent interview conducted by TOI, Erik Johnson, Head of Sales at Asia Pacific indicated that Facebook is doing great with its ‘sponsored stories’ and ‘news feeds’. Hence, the Mobile market growth is absolutely necessary for Facebook and the social media giant is leaving no stones unturned to become a success in the mobile platform as well.
Also see:-
Mobile Seo
Top 10 Facebook Apps
List of Mobile Web Browsers
Measuring The Success Of Your Campaign On Facebook
Facebook Marketing Strategy
