Seo is both an art as well as science. There are three basic fundamentals of
search engine optimization which every webmaster must know in order to make
their website more search engine friendly as well user friendly.
SEO Fundamentals
Prepare a site for the user
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| Seo Fundamentals for Webmaster (Image source:- Webmaster.ucr.edu) |
Every seo is often misguided by the fact that site must be created as per
the search engine ranking algorithm in order to get the full advantage and
eventually good rankings. This is totally wrong. Ask a question to yourself-
Who will use the website? The search engine or the user? Hence, it is always
better to create a website for the user. You must follow the search engine
guidelines while creating a website which means that your site must be easily
crawlable and should have relevant content and meta tags. Remember to focus on
the user so that when any user visits your website he/she says vow and shares
the site with their friends. The well known saying is “First impression is the
last impression” so make sure that any person who visits your website for the
first time must be willing to return to your site often. Your site should have
something for the user so that he is persuaded to return. Direct visits to
websites do matter.
Share your content and get backlinks
After you have prepared a nice website for your audience, its time to spread
the content of your site on the social media channels and get backlinks. The
only thing that holds the most weightage is the backlink. The more the number
of backlinks to your website, the higher the reputation, the higher the
reputation, the higher the domain authority and the higher the domain
authority, the higher your site would rank. Building backlinks is a strategy
that is followed for over years to come. Forget about making thousands of links
per day and ranking within a week. Seo requires Patience. If you want your
first fundamental well and share your site on the social media channels, you
will be amazed to see people have already started creating backlinks for you.This
happens because the users love your website. This is what Google wants, create
website that is loved by users and we will rank you high.
Maintain the freshness of content
Everybody loves fresh content leaving certain exceptions where freshness is
not necessary. IF you are having a website where there is ample scope to add
content on a daily basis then do that. Google loves to crawl and rank sites
that are adding fresh content on a regular basis. If you are having a website
theme where it’s not possible to add content on a daily basis then create a
blog on your site and start adding content on it. This will help you to bring
in the crawlers to your site and regular crawler visit guarantees that your
site is in constant touch with the search engines. Frequent crawler visits
would definitely help you to rank up. Also, people love to visit website that
are adding and updating content frequently. This helps in showing the
activeness of the website and active means life. Life means everything. Another
advantage that adding regular content would offer is more scope of ranking and
better internal links. The more pages in your site, the more content you will
have, the more content you will have, the more the chances of your site
rankings for some keyword or the other. Try y to add contextual links to inner
pages of your site whenever you can as this is helpful for the user as well as
the search engines.
You must follow these three fundamentals of seo and give some time for your
website to show up on Google, Yahoo, Bing, Baidu, Yandex or other search
engines. Grab people’s love and the search engines would be forced to move your
website higher up.
Also See:-
Seo Copywriting
Why Patience is an important part of Seo
Benefits of Seo
How to make your website more user friendly
How to design Seo friendly web page
Following the Kiss approach in Seo
