It is extremely important to track the success of a social media campaign. There are several tools which could help you in tracking the success of several social media campaigns which you might be carrying out.
Social Media Monitoring Tools
1- Icerocket
2- Addictomedia
3- Brandwatch
4- Hotsuite
5- Social Mention
6- Trackur
7- Monitter
8- Google Alerts
9- Semioboard
10- Buddy Media
11- Kurrently
12- Actionly
13- Social Report
14- Klout
15- Twentyfeet
16- Unilyzer
17- Argyle Social
18- Socmetrics