Landing Page – Meaning and Goals
The page where people land after clicking on an advertisement is known as a
“landing page”. These are specially created to generate sales and may contain
text,images,videos or other elements. The goal of a landing page is to persuade
user to do a certain action that may lead to sales. A landing page need not be
the home page of the website. It is a special page created keeping in mind the targeted
users.
Landing Page Essentials
1- Create specific landing pages for targeted users.
2- Limit the navigation and present the most important elements of your landing
page to the user on the most visible area of the page.
3- You can experiment between different variations of your landing page and
then choose the best out of them.
4- Choose a soothing background color so that it should not distract the user
from fulfilling the main purpose.
5- Have minimum links on your landing page.
6- Use your keywords intelligently and have a neat and clean layout.
7- Have a catchy headline which persuades the user to generate a lead.
8- Analyze your conversion rate from time to time.
