Keyword Density

What is Keyword Density?

Keyword Density is found out by dividing the number of times
a keyword appears on a web page to the total number of words contained
in that particular web page and multiplying the result by 100.

Formula:-

Keyword Density= Number of times a keyword is present /
Total number of words *100

Example

Suppose you have a web page with a content of 1000 words and
the number of times a keyword appears on the web page is 5 times, then the
keyword density for that page would be found out by using the above formula as
follows:-

Keyword density = 5/1000*100

                             
= 0.5

Ideal Keyword
density

If we talk about the ideal keyword density for a web page
then it should be around 1-2%. It is worth to mention here that the search
engine takes into account the keyword density while ranking web pages and if
you create a web page having an ideal keyword density then your chances of
ranking increases. 

Warning: –
Do not stuff your webpage with keywords. Maintain your ideal keyword density
with respect to the main content of your web page.

It is worth mentioning here that a web page created with a user in mind has a natural keyword density and web pages created with search engines in mind often come out spammy and end up being penalized. Hence it is recommended to follow your users and forget about keyword density as it’s just a metric which has started losing its importance with Google becoming more and more smarter.

Also See:- 

Long Tail Keywords Vs Short Tail Keywords
How to use Keywords effectively
Top 3 Tools to Analyze Your Competitors Social Media Presence