Email Marketing
Email marketing is a type of marketing strategy which uses electronic
mails for creating brand awareness or generating leads. Email marketing has
been a successful marketing strategy for years and many good companies have
used this strategy for generating leads and to spread awareness about their
brands. This method uses a commercial message, a large database of email id’s
and a server to send emails. Usually the
same marketing message is sent to a large group of people for creating brand
awareness and to persuade others to do a certain action as mentioned in the
email. Generally, email contains some links which the receivers click in order
to know more about the offers or services about the company.
mails for creating brand awareness or generating leads. Email marketing has
been a successful marketing strategy for years and many good companies have
used this strategy for generating leads and to spread awareness about their
brands. This method uses a commercial message, a large database of email id’s
and a server to send emails. Usually the
same marketing message is sent to a large group of people for creating brand
awareness and to persuade others to do a certain action as mentioned in the
email. Generally, email contains some links which the receivers click in order
to know more about the offers or services about the company.
Types of Email
Marketing
Marketing
Email marketing has been broadly classified into 2 types:-
Direct Email-
These are customer acquiring emails which are sent with the sole purpose of
creating more customers and generating revenue for the company. This form of
email marketing uses database known as cold lists.
These are customer acquiring emails which are sent with the sole purpose of
creating more customers and generating revenue for the company. This form of
email marketing uses database known as cold lists.
Email Newsletters
– These are emails which are sent to the existing database of customers of the
company. These are sent in order to get more traffic to the website and also to
get some more conversions by spreading the special offers of the company.
– These are emails which are sent to the existing database of customers of the
company. These are sent in order to get more traffic to the website and also to
get some more conversions by spreading the special offers of the company.
Popular Email Marketing Software
Email unlimited
Send blaster
Eliteemail
Benchmarking Email
Email marketing from Comm100
Redcappi
Fluttermail
Aweber
